Millions of words, and dozens of books, have been written about Guinness, the beer, the brewery, and the family, and a perhaps surprising amount of inaccurate mythology (and sometimes pure nonsense) has crept into the story. Here is a short list of some of the “facts” that writers, some of them supposedly authoritative sources, most frequently get wrong about Guinness, which you’ll find repeated all over the interwebs, whenever someone lazily repeats something someone else never bothered checking:
“Arthur Guinness was born in 1725.”
Almost certainly not. His memorial in Oughterard graveyard, Kildare, states that he was “aged 78 years” when he died on January 23 1803. This means that he must have been born some time between the last week in January 1724 and the first three weeks, two days of 1725, making it around 15 to 1 on that he was, in fact, born in 1724.
“Arthur’s father, Richard Guinness, brewed beer for Arthur Price, the Archbishop of Cashel … One of Richard Guinness’s duties was to supervise the brewing of beer for the workers on the Archbishop’s estate.”
There is no evidence at all – AT ALL – that Richard Guinness, or Arthur Guinness, ever brewed for Price, at any time. There was no brewing for “the estate workers” because the home that Price built in the village, Celbridge House (now Oakley Park) did not actually have an estate attached, only a few acres. In any case, if any household brewing took place, it would have been done by lower-grade servants, not someone who was being referred to in the 1740s as “Richard Guinness, gent”.
Richard Guinness worked for Arthur Price from at least 1722, when Price was Dean of Kildare (having been Vicar of Celbridge since 1704), and already on his way up the ecclesiastical career ladder to an eventual archbishop’s mitre. However, Richard’s role was as household agent, receiver, factotum and steward to Price, based in Celbridge.
The “Richard Guinness brewed for Archbishop Price” myth is sometimes supported with invented “facts” – here’s the Oxford Companion to Beer making stuff up: “In 1722 Arthur Price purchased the small, local Kildrought Brewery and placed Richard Guinness in charge of production.”
An ounce of fact has been spun into a pound of fiction by people not thinking hard enough. Come on: what would a high-flying Protestant cleric be doing getting involved in anything as low-life as a commercial brewery? The facts: In 1722 Arthur Price bought a house, stables, garden and maltings in Celbridge that had previously been occupied by a brewer, James Carbery. The house was bought, apparently, as a home for Price’s employee Richard Guinness and Richard’s family. Carbery, meanwhile, stayed on in the brewery and inn next door, which is still in operation as a drinking place today. (“Kildrought”, incidentally, is the older form of Celbridge, from the Irtish Cill Droichid, “Church by the bridge.”
Edward Bourke in The Guinness Story claims on no known evidence that it was Richard Guinness who “leased James Carbery’s Brewery in Celbridge in 1722. (The location is now the Mucky Duck pub).” Three errors here the “Mucky Duck” site is the house that stood in front of James Carbery’s maltings, not the brewery, and it was this house that was Arthur Guinness’s first home: there is no evidence of brewing there, and it wasn’t leased by Richard Guinness, but bought by Arthur Price. (Celbridge pubs seem to have an unfortunate habit of changing their names: the Mucky Duck currently [March 2019] appears to be called simply the Duck, while James Carbery’s former brewery and pub became Breen’s Hotel, then King’s, then Norris’s, and is currently the Village Inn: on the wall of the Village Inn is a plaque that misspells Carbery’s surname.)
Sometimes the story develops into total fantasy. Here’s the idiocy that Stephen Mansfield, author of The Search for God and Guinness: A Biography of the Beer that Changed the World, came up with: “The archbishop’s estate was known for the dark beer that was brewed there, the pride of Dr Price and the envy of his guests. Many a guest tried to question the reverend’s trusted agent to find out how he produced such a fine-tasting drink. Naturally, Richard, proud of his celebrated dark stout, would never say. Some said that Richard Guinness once accidentally roasted his barley too long and that the caramelized result was stronger and better than any other brew.”
Laughable. Barley roasted too long will never “caramelize,” of course, which requires the presence of sugar, and roasting certainly won’t make beer stronger: the opposite, indeed, since the roasting destroys starch that could become sugar that could become alcohol..
There’s worse, amazingly. Sometimes the story becomes garbled into total nonsense, like this, which is copied verbatim from, of all places, the Northern Ireland Tourist Guide hub: “The original Guinness recipe is said to have been created by a Welshman known as Arthur Price. Arthur brought the recipe to Ireland and hired Richard Guinness as a servant. The recipe would be passed on to Guinness who would, of course, create the drink we all know and love.”
Another bizarre and distorted version of Richard Guinness’s early career appeared in a book called Here and There Memories by the sporting writer John Joseph Dunne, published in 1898. Dunne, whose other books include How and Where to Fish in Ireland: A Hand-guide for Anglers, was presumably spun the yarn while dipping his rod in the Liffey, which flows past Celbridge. According to Dunne, “the first Guinness was an ostler at the Bear and Ragged Staff, a little inn at Celbridge,” whose talent as a brewer (no, I don’t know what an ostler, whose place was in the stables, was doing in the brewhouse either) was spotted by a brewer called Sweetman from Dublin, who “brought him into his employ.” Multiple problems here: no evidence of an inn at Celbridge called the Bear and Ragged Staff (though there WAS a Bear Inn in the village in the mid-1800s); no evidence that Richard Guinness was ever an ostler, which would not, in any case, fit with his later career as man of business for the Reverend Dr Price, something that implies much more education than an ostler is likely to have had; no evidence tbat Guinness every worked for the Sweetmans; and the Sweetmans were a dynasty of Catholic brewers, thus unlikely, anyway, to be hiring the Protestant Guinness.
However, Dunne’s story appealed enough to be repeated in at least one Irish paper, the marvellously mastheaded Nenagh News and Tipperary Vindicator (where do Irish traffic cops live? Nenagh, nenagh, nenagh …) and has subsequently polluted history, so that you can now find claims that Richard was actually the proprietor of a Celbridge inn called the Bear and Ragged Staff. In fact, the year Dr Price died, 1752, Richard married a widow called Elizabeth Clare, who had been leasing the White Hart inn in Celbridge since 1749, an inn that had been mentioned by an English traveller in 1732 in terms that suggested it was the main inn in the village.For inexplicable reasons a number of websites give Richard’s second wife’s surname as Clere: the marriage records clearly show it to be Clare, and when her son Benjamin married Richard’s daughter Elizabeth, the surname again was given as Clare. (When the White Hart disappeared does not seem to be known: it has been claimed that it was being run by a man called Thomas Coleman in the 1890s, but Coleman’s inn remains unnamed in all the mentions I have been able to find.)
Richard Guinness – and Arthur – most likely learned to brew after Richard’s marriage to Elizabeth Clare, and the Guinnesses’ new involvement with the White Hart, which happened when Arthur was 28. Three years after that, in 1755, Arthur acquired a proper brewery, in Leixlip, just two and a half miles away for an Irish crow, though rather further by Irish roads. Another persistent myth involves the £100 each that Richard Guinness and his son Arthur were left in Archbishop Price’s will when the prelate died in 1752. The Oxford Companion to Beer fantasising again, claims, that “Price … specified that[the £100] should be used to expand the brewery.” Of course, there is nothing in Price’s will to support this nonsense.
Plenty more people assert, again without evidence, and without thinking if the claim makes sense, that: “Arthur Guinness inherited £100 from his godfather Archbishop Price in 1752, and used the money to set up a brewery in Leixlip.”
Ignoring the three-year gap between Arthur being left money by the archbishop and the acquisition of the Leixlip brewery, £100 in the mid-18th century is the equivalent today of only £14,000 today, not enough to start a business on. It is clear that, rather than Arthur relying on the archbishop’s bequest to start his career, Richard Guinness was able to save enough in the three decades he worked for Price, and then the three years he spent running the White Hart with his new wife, to help fund his eldest son’s move into commercial brewing, which would have needed much more than £100.
Occasionally the mythologists ignore the Leixlip brewery and try to claim Arthur used his £100 inheritance to purchase the lease at St James’s Gate. The date that Arthur acuired his first brewery is often incorrectly claimed as 1756. To be fair, a major study of Arthur’s earliest years, Lynch and Vaisey’s Guinness’s Brewery in the Irish Economy 1759-1876, gets this wrong, mixing up the brewery acquisition with a later land purchase in Leixlip by Arthur. The Leixlip brewery was taken on in 1755: Arthur was named as “of Leixlip, Co Kildare, brewer” in September that year, and in 1773 he was described as a brewer of 18 years’ standing. The date of 1756 applies to more property in Leixlip that Arthur began leasing that year from an American, “George Bryan of Philadelphia in the province of Pennsylvania.”
In view of recent events, I thought people might be interested in a short history of Asahi Breweries …
Beer was introduced into Japan by the Dutch, who were the only Europeans allowed to trade with the country after the expulsion of the Portuguese early in the 17th century, and who would take biiru with them when they made their compulsory once-a-year trip from their base in Nagasaki to the Emperor’s palace in Edo (now Tokyo). However, it was not until Commodore Matthew Perry of the US Navy arrived in Japan in the 1850s to try to push the shogunate into opening diplomatic relationships with the United States that the locals made any proper analysis of this new drink, after the American delegation on Perry’s second trip to Japan in 1854 presented officials with gifts including three casks of beer. Japanese opinion was divided: one called it “magic water”, while another described the beer as “bitter horse-piss wine”.
The treaties signed between Japan and the US saw Yokohama opened from 1858 as a place for European traders to settle, and in 1863 military forces from Britain and France arrived in Yokohama to protect the increasing numbers of their nationals based in the city. Two years later, according to an article published in the China Mail newspaper in Hong Kong on October 19 1878, two foreigners, one an Englishman called Campbell and the other an American called Langthorne, began to brew beer in Yokohama, at the first commercial brewery in Japan. Campbell and Langthorne are deeply obscure and nothing more seems to be known of them, not even their first names. Their business did not last long, according to the China Mail, at least in part because of increasing imports of beer from Europe and America: the newspaper wrote that “either because in those days the foreign denizens of Yokohama were so rich or so extravagant as to despise any but the produce of the famed distant vats of Burton, Edinburgh and Dublin, or because the projectors had not sufficient knowledge of their art to make their liquor palatable, or capital enough to work and wait until it had created a reputation and a market, they soon abandoned their enterprise; and the buildings they erected were subsequently pulled down.”
In 1868, however, the wonderfully named Marinus Johannes Benjamin Noordhoek Hegt, born in the Netherlands in 1821, a sea captain and merchant who came to Yokohama in 1860, opened a small brewery at No 46 Bluff, part of Yokohama’s designated European district, where there was a deep well on the site. Hegt hired as his brewer Emil Wiegand, a brewer from Germany who had emigrated from Hessen at the end of 1853, aged 19, via Bremen, arriving in New York on January 6, 1854. Wiegand was apparently naturalised in Philadelphia in 1856, and looks to have spent 11 years in the eastern US, presumably working in local German-run breweries, before leaving New York on December 1 1867 to travel to California via Nicaragua. He spent barely a year in San Francisco before moving to Japan, arriving there, according to a deposition he made later in a tribunal at the US consulate general, in 1869 after signing a contract to manage the “Japan Yokohama Brewery”.
Hegt’s brewery inspired a man called William Copeland, born Johan Bartinius – sic– Thoresen in Tromøy, in southern Norway, in May 1834, to build a brewery of his own on the site first used by Campbell and Langthorne, No 123 Bluff, which had as its chief attraction a source of “singularly pure” water, and which became known as the Spring Valley Brewery. Copeland, who had arrived in Japan in 1864 (and whose middle name changed to Martinius at some point) made his first brew in January 1870, shortly after Hegt had moved to larger premises at Bluff lot 68 in 1869. The two rival breweries ran in competition with each other until June 1876, when the owners agreed to a merger, and Copeland and Wiegand brewed at the Spring Valley Brewery site, using Bluff lot 68 as a maltings, until the maltings were destroyed by fire in 1877.
The Spring Valley Brewery made lager during the summer, and “‘English ale’, ‘Bock’ and ‘Bavarian’ beer, demanded by the better sort of customer” during the winter. The beer was exported to Tokyo, Nagasaki and other Japanese towns, and as far away as Shanghai and Hong Kong. Copeland and Wiegand brewed together as co-partners until the end of 1879, when Wiegand filed a bill with the US consular court in Yokohama for a dissolution of the partnership, alleging “fraudulent acts and other irregularities” by Copeland. The American consul general, who had the legal right to hear cases in Japan involving American citizens, found Copeland not guilty, but it was agreed that the partnership should be dissolved anyway and the firm wound up, with its assets sold. The brewery was estimated to be worth some £32,500, and Wiegand, who had bought much less to the partnership than Copeland, was due $6,250 of that. Unfortunately the only bidder for the brewery was Copeland, who bought the business back in February 1880 for just $12,000, which meant that not only did Wiegand not get anything, he now owed Copeland several thousand dollars. Wiegand eventually died in San Francisco in 1887, aged 47.
In 1880, meanwhile, Copeland was involved in another lawsuit between himself and his head clerk, which was again settled by the US consul in favour of Copeland. However, the suit bankrupted the Spring Valley business, and though Copeland continued brewing by himself until 1882, the business went under in an economic recession. Two years later, on July 1884, the Spring Valley brewery was sold by the US Marshall by order of the US Consular Court for $11,500. The London and China Telegraph of September 22 1884 wrote that “this property is estimated to have cost the late proprietor over $60,000.” Who bought it remains unclear, but on April 27 1885 the London and China Telegraph reported that two fires had recently broken out at the premises of the Spring Valley Brewery on the Bluff, Yokohama, and in the first, which began at 8pm on March 13, the block was destroyed which housed in its lower portion the “extensive” brewery plant. The plant and buildings were insured for $5,000 in the Lancashire and the City of London Insurance Companies, but “the brewery plant could not be replaced for at least three times that amount.”
Two months after the fire, in May 1885, the first meeting was held of resident foreigners in Yokohama that would eventually lead to the foundation of the Japan Brewery Company Ltd, set up with mixed Japanese and foreign investment. This company quickly acquired the Spring Valley brewery site to build its own brewery, taking advantage of the site’s water supply. The new concern eventually launched its “Kirin beer” in 1888, and changed its name to Kirin in 1906.
By now the Japanese brewing industry had become thoroughly “Nipponised”, helped by men such as Nakagawa Seibei. Nakagawa (in Japan, surnames are given first) travelled at his own expense from his homeland to Germany in 1872, hoping to learn a foreign skill he could use back in Japan. He was advised to study brewing, and spent more than two years, from 1873 to 1875, at a brewery in Fürstenwald owned by the Berlin brewery Tivoli.
It is difficult to imagine what it must have been like for Nakagawa, who was only 24 when he arrived in Germany, where everything – the language, the architecture, the food and drink, the clothing, the entire way of life – was utterly alien to all he had known previously. On his return to Japan with a certificate of study from the Tivoli brewery, Nakagawa was hired by the Japanese government to build a brewery in the newly founded city of Sapporo, on the northern island of Hokkaido, which was being rapidly developed in response to a possible invasion threat from Russia. The brewery made its first German-style lager in 1876, and was sold by the government to private investors ten years later.
Between 1869 and 1872 there were more than a hundred brewery start-ups in Japan, most being small and deeply obscure, with very little now known about them. All, or at least all those about whom sufficient details are known, concentrated on producing German-style beers, mostly because Japanese beer drinkers needed the reassurance that domestic brewers were using the same techniques and ingredients as foreign brewers in order to buy Japanese-brewed rather than imported beer. Among the start-ups was one begun by Torii Komakichi, a well-known sake brewer from Sakai, south of Osaka, a city in the south-central region of Japan’s main island, Honshu. In 1888 Torii’s Osaka Beer Brewing Company sent Ikuta Hiizu to Germany to study brewing at the brewery school in Weihenstephan, Bavaria. Ikuta returned to Japan in 1889, where he was appointed manager and technical director of a new brewery built at Suita Mura, on the edge of Osaka, which was completed in 1891. The plans for the brewery were drawn up in Germany, although it was built by an Osaka constructor, and all the brewing machinery was from Germany, though most of the malt and hops was imported, initially, from the US west coast.
In 1892 the company launched a beer under the name Asahi, meaning “morning sun”. The Osaka brewery showed its beer at the Chicago World’s Fair in 1893, where it was noted that the company was using Japan-grown barley of the Golden Melon variety, which stood up to the hot and humid climate of Honshu, and which had been introduced into the country from the United States in 1885. The same year Osaka was reorganised as Osaka Breweries Ltd. An “Asahi Beer Hall” was opened in nearby Kyoto in 1896 to promote the company’s beer to thirsty tourist. By 1901 it was the second biggest brewery in Japan, at 53,500 hectolitres, well ahead of the Japan Brewery Company/Kirin at 28,500hl and Sapporo at 24,517hl, but behind the Nippon Beer Co of Tokyo, whose main brand was Yebisu, on 59,450hl.
The same year the Japanese government introduced a “brutal” new beer tax, which hammered the smaller brewers. The “big four” battled on, but in 1906, in an attempt to reduce competition, which was damaging profits, Sapporo, Osaka Beer Co and Nippon Beer agreed to merge under the name Dai Nippon (“Greater Japan”) Beer Company. From then until after the Second World War, the Japanese beer industry was almost totally dominated by Dai Nippon Beer and Kirin, both producing – until 1941, at least – heavily German-influenced beers. However, the pair were unable to stop retail outlets conducting a vicious price war. This only ended in 1933, when the two giants of Japanese brewing signed an agreement to form the “Co-operative Beer Sales Company Inc”, a deal brokered by the Ministry of Commerce and Industry, which gave Dai Nippon 70 per cent of joint sales and Kirin 30 per cent. In the total market, Dai Nippon had a 56 per cent share and Kirin 28 per cent, giving the Co-operative Beer Sales Company 84 per cent of the domestic Japanese beer market. Through the 1930s Asahi and Kirin fought each other for the title of Japan’s best-selling beer brand, with Asahi on an average of 30 per cent of the market and Kirin on 27.5 per cent. Meanwhile Dai Nippon Beer’s Asahi division was opening new breweries, in Hakata, Fukuoka, on Japan’s southernmost large island, Kyushu, in 1921 and Nishinomiya, a few miles from Osaka, in 1927.
When Japan went to war with China in 1937, a conflict which eventually widened into bitter conflict with the United States and the UK in 1941, the beer industry in Japan became more and more tightly controlled by the government, not least because through taxation it generated essential funds for the war effort. In 1939, sake was still the dominant alcoholic beverage in Japan, selling 4.5 times as much as beer, which was largely an expensive middle and upper-class luxury. But as rice production was diverted into foodstuffs, sake production was halted by the end of 1940. Beer took its place, since barley was only a grade-B foodstuff. At the same time, with supplies of hops no longer available for import from Germany, Japan’s brewer began to make their beers less bitter. Small brewers disappeared completely, leaving only Dai Nippon and Kirin by 1943.
After Japan’s defeat in 1945, in the seven-year occupation that followed, much effort was made by the occupiers to break up Japan’s economic conglomerates, the zaibatsu. Dai Nippon did not wait to be broken up, instead putting forward its own arrangement in which, in 1949, it split into two, one side taking the Asahi brand, the other, initially called Nippon Breweries, the Sapporo and Yebatsu brands. Asahi had 36 per cent of the market, Nippon Breweries 38.7 per cent and Kirin 25.3 per cent. The three operated an informal cartel that eliminated price competition, while Japan’s ministry of finance kept import duties on foreign beers high, with an (under world trade rules, illegal) agreement that the three brewers would, as a quid pro quo, buy expensive Japanese-grown barley rather than much cheaper foreign barley.
Until the middle of 1949, the occupying forces had barred Japanese from going to restaurants, bars or beer halls. The reopening of the “on-trade” saw beer sales boom: one bar in Osaka was selling 120 wooden crates of 24 bottles each night, an entire truckload in a day. In 1954 Asahi began to pull ahead of its rivals, capturing 37 per cent of the market, after leading the way in marketing efforts that included sponsoring radio and television programmes, films (including Gone With the Wind when it returned to Japanese cinemas in 1952) and boxing matches. In 1958, Asahi introduced Japan’s first canned beer. Meanwhile the Japanese alcohol market was changing, with sake falling from 71 per cent of all alcohol beverages sold before the Second World War, against beer’s 16 per cent share, to 29 per cent in 1959, against beer’s 44 per cent.
As well as canned beer (which today has more than 60 per cent of the Japanese market), Asahi also pioneered the first outdoor fermentation and lagering tank, the “Asahi Tank”, launched in 1965 and soon licensed to a German brewery construction firm, Ziemann.
By now Asahi had seen its share of sales drift down, leaving it with just 27.9 per cent of the Japanese market in 1961, barely ahead of Sapporo on 27.8 per cent, while Kirin had 41.7 per cent. Kirin’s dominance enabled it to set prices that hampered its rivals’ attempts to match them and still be profitable, and by the mid-1980s its share of the market was more than 60 per cent, with Sapporo on 20 per cent and Asahi on 11 per cent, while Suntory, a distiller that had entered the beer market in 1963, had seven per cent.
At the same time, the beer produced by the three firms continued to be the comparatively light, lightly hopped drink Japan’s brewers had been forced to change to during the Second World War, a style of beer which both proved popular with the increasing numbers of women drinkers, and beer rapidly left sake sales far behind. While the trend in the 1950s and 1960s towards less-bitter beers could be also seen in, for example, the United States, from the 1970s, Japan’s brewing industry began to exhibit some peculiarly Japanese developments. One was the introduction of “beer-like” brews, or happoshu (literally “sparkling spirit”), containing little or no barley, a reaction to both the high price of barley itself and the high taxes on barley brews in Japan. Another was the rise of “draught-style” bottled and canned beers from the late 1970s, with Asahi launching its own Draft Beer brand in 1986.
This did not stop Asahi striking deals with brewers elsewhere in Asia: in 1971 it signed an agreement with United Breweries of New Guinea that saw a brewery built in Port Moresby to make Asahi beers, and in 1986 another contract was signed with San Miguel to start brewing Asahi brands in Indonesia. In 1990 Asahi bought just under 20 per cent of the Australian beer giant Foster’s Group (sold in 1997 back to Foster’s).
What saved the company, however, was the introduction of “dry beer” in 1987 to try to compete with Kirin, which by then had 63 per cent of the domestic market, with Asahi far behind in third place on just 10 per cent. In 1982 one of Japan’s leading banks, Sumitomo Group, which held 12 per cent of Asahi’s shares, sent in a bank executive specialising in corporate turn-arounds, Murai Tsutomu. Murai made the brewery conduct market surveys which came back with the message that 98 per cent of beer drinkers surveyed wanted Asahi to change the taste of its beer. Drinkers said they wanted a beer that was rich but left no aftertaste. Asahi’s brewers told Murai that was not possible. Murai insisted that it had to be done, and the result was Asahi Super Dry, stronger, at 5 per cent alcohol, than most Japanese mainstream beers, generally 4.5 per cent, but with less sugar, sharper and with no aftertaste. It became instantly popular, particularly among younger drinkers. The launch doubled Asahi’s share of the domestic beer market in a year, and sent it to 37 per cent by 2001. This was the only Japanese brewing initiative to have any impact overseas, with US and European brewers also introducing “dry” beers: by 1990 there were more than 20 “dry” beers on sale in the US market.
Japan’s brewers had been protected for many years from new entrants into the market by a law that required a minimum annual output for anyone wanting a brewery licence of 20,000 hectolitres. In 1994 the country’s Ministry of Finance cut that requirement to just 600 hectolitres, making it viable at last for new microbreweries to start up. The first opened in Japan in 1995, and by 1999 the country had 242 new small breweries. In an attempt to head off this new competition, in 2001 Asahi opened its own “microbrewery” operation, Sumidagawa Brewing, a brewpub in Tokyo.
Super Dry was launched Canada in 1994 and the United States in 1995. It went into in 12 European countries in 1997, and in 2000 Asahi struck a deal with Bass in the UK for a Czech subsidiary of Bass to brew Super Dry under licence. But with the UK becoming the biggest market for the beer in Europe, in 2005 production was switched to Shepherd Neame in Kent. Meanwhile at home beer sales were falling, with the “big four” of Asahi, Kirin, Sapporo and Suntory suffering a volume decline between them of 23 per cent between 1994 and 2000. At the same time, sales of the cheaper happoshu were climbing, hitting 30 per cent of the Japanese beer market in 2001, the year Asahi finally launched a happoshu of its own. Two years later sales of happoshu for home consumption passed those of “real” beer.
Asahi had regained the number one spot among Japan’s brewers in 1998, and its share of the “real” beer market rose past 50 per cent by the end of 2008, though its share of the total “beer-like” market was only 37.8 per cent, barely ahead of Kirin on 37.2 per cent. Domestic beer sales were badly hit by the 2011 earthquake and tsunami, and took several years to recover, but Asahi was seeing big rises in sales to China, where increasing affluence was powering what was becoming the biggest market for beer in the world. It began acquiring shares in five Chinese breweries in 1994 and 1995, and entered into an agreement with the then largest brewer in China, Tsingtao Brewery, to build a brewery in Shenzen, near Hong Kong, which opened in 1999. In 2009 it bought a 19.9 per cent stake in Tsingtao Brewery, reviving a link from before the Second World War, when Dai Nippon Beer Company owned Tsingtao.
An Australian craft beer brewery, Cricketers Arms, in Melbourne, was acquired in 2013, followed by a second in 2015, Mountain Goat Beer in Richmond, Victoria. The next year, as part of the fall-out from AB InBev’s acquisition of SAB Miller, Asahi bought SAB Miller’s beer business in Western Europe, including Peroni in Italy, Grolsch in the Netherlands, the St Stephanus “abbey” brand from Belgium and, in the UK, Meantime Brewing Company, for a total of $2.9 billion. Meantime, based in Greenwich and founded in 2000, had only been bought by SAB Miller two years earlier, for £125 million. Early in 2017 Asahi swallowed SAB Miller’s Eastern European business as well, including Pilsner Urquell in the Czech Republic; Dreher Breweries in Hungary; Ursus Breweries, the biggest beer brewer in Romania; Tychy and Lech in Poland; and Šariš in Slovakia, for another $7.8 billion. The deal made Asahi the third biggest brewing company in Europe, with 9 per cent of the market, after Heineken and Carlsberg. The same year it sold off its interest in Tsingtao for $844 million, as part of a general pull-out from the Chinese market to concentrate on Europe.
Earlier this week it was announced that Asahi had acquired the brewing assets of the London-based craft ale specialist, family brewer and pub and hotel owner Fuller, Smith & Turner, for £250 million. The deal includes the brewery in Chiswick, but not, it is speculated, the entire brewery site. It gives Asahi ten breweries in Europe, against the eight it runs in Japan, including the Hokkaido brewery in Sapporo, opened in 1970; Ibaraki, on the coast north-east of Tokyo, opened in 1991; and on Shikoku, the smallest of Japan’s four main islands, opened in 1998. It is currently the biggest brewer in Japan, fifth biggest in Asia and seventh biggest in the world.
The 200th anniversary next year of the “Peterloo Massacre”, the assault by mounted troops on a crowd gathered in Manchester to hear speeches in favour of parliamentary reform, has been marked by the release of a film by Mike Leigh starring Rory Kinnear as Henry “Orator” Hunt, the main speaker at the meeting in St Peter’s Field, whose arrest by the authorities sparked the events that led to at least 15 people being killed. Rory thus joins the short list of people, including Bob Hoskins, who can be the answer to the question: “Which actor has played a brewer on screen?”, since for a couple of years Hunt ran a brewery in Bristol – an episode which is significant in the history of porter, since Hunt’s memoirs contain some important evidence on porter brewers’ attempts to make a dark drink while brewing with the far more economic pale malt.
In April 1802, a month after the Treaty of Amiens had ended 10 years of warfare against revolutionary France, the British government put up the tax on strong beer by 25 per cent, to 10 shillings a barrel, and raised the tax on malt by almost four fifths, to 2s 5d a bushel. At the same time, the Act of Parliament introducing the higher taxes, the Duties on Beer, etc Act 1802, also put into statute law a specific prohibition against making beer or ale with anything except malt and hops.
Matthew Wood, a City of London-based druggist (and, from 1804, hop dealer) with a clientele of brewers decided that since it was now apparently legal to put anything made from malt into beer, then a colouring made from malt extract should be permissible, and in May 1802 he duly registered a patent process for “Preparing a colour from malt for the purpose of colouring spirits wines and other liquors.” The fact that Wood’s patent application, which described mashing the malt, boiling the extract until most of the water was driven off and then roasting it in iron pans “until the saccharine quality is destroyed, and the whole is nearly reduced to a calx,” did not mention beer specifically may be because he did not want to tip off anyone too early that he was attempting to patent something that the Excise authorities had long declared was against its regulations. He invested £2,000 in the patent, apparently having been given a guarantee from the senior Secretary to the Treasury, Nicholas Vansittart, that his malt colouring would be regarded as lawful, since it used an ingredient, malted barley, upon which tax had been paid.
The Commissioners of Excise disagreed. They instigated prosecutions and seizures of casks of porter colouring materials against brewers who bought Wood’s product, on the grounds that they were adding an illegal adjunct to their porter. The excise commissioners insisted that the “malt” that the Duties on Beer Act 1802 had defined as one of only two permitted ingredients in beer and ale meant only those products customarily made by maltsters, not Wood’s patent colouring. Allowing druggists to supply brewers with beer colouring would “open the widest Door for introducing Ingredients forbidden by Law,” they declared. However, the brewers, and Wood (who became a City of London alderman in 1807), fought back, with the colouring continuing on sale.
Henry “Orator” Hunt, the radical politician who was the main speaker at the meeting in Manchester in August 1819 that turned into the “Peterloo Massacre”, had a run-in with the revenue over Wood’s colouring in 1808. Hunt ran a brewery at Jacob’s Wells in Bristol, the Clifton Genuine Beer Brewery, from at least 1807 to 1809. It had been started when a brewer friend called Racey – evidently the son son of the James Racey whose brewery in Bath went bust in 1804 – asked Hunt to put up the money to convert a former distillery at Jacob’s Well into a brewery. Hunt claimed he had designed the whole layout of the brewery himself:
I took advantage of the declivity of the hill, on the side of which the premises were situated, to have it so constructed that the whole process of brewing was conducted, from the grinding of the malt, which fell from the mill into the mash-tun, without any lifting or pumping; with the exception of pumping the water, called liquor by brewers, first into the reservoir, which composed the roof of the building. By turning a cock, this liquor filled the steam boiler, from thence it flowed into the mash-tun; the wort had only once to be pumped, once from the under back into the boiler, from thence it emptied itself, by turning the cock, into the coolers; it then flowed into the working vats and riving casks, and from the stillions, which were immediately above the store casks into which it flowed, only by turning a cock. These store casks were mounted on stands or horses, high enough to set a butt upright, and fill it out of the lower cock; and then the butts and barrels were rolled to the door, and upon the drays, without one ounce of lifting from the commencement of the process to the end. This was a great saving of labour.
However, according to Hunt, Racey turned out to be fraudulently raking off cash from the brewery, and when challenged he “sailed for America, bag and baggage”. (It seems highly likely that this is the James Racey who married Anne Hull in New York in 1810 and then settled in Canada, buying the distillerie de Beauport just to the east of Quebec City the same year, and converting it to a brewery.) Hunt found himself having to run the brewery in an attempt to get back at least some of the money he had invested, and described his subsequent clash with the Excise over Wood’s colouring in his memoirs, written while he was in jail in 1820 for “sedition” after the events at St Peter’s Field:
When the act was passed, making it a penalty of two hundred pounds to use any drug, ingredient, or material, except malt and hops, in the brewing of beer, Alderman Wood obtained a patent for making of colouring, to heighten the colour of porter. This colouring was made of scorched or burnt malt, and it was mashed the same as common malt, which produced a colouring of the consistency of treacle, and having nearly its appearance. As this patent was very much approved of, almost every porter brewer in England used it in the colouring their porter; and amongst that number I was not only a customer of the worthy alderman for colouring, but I was also a considerable purchaser of hops from the firm of Wood, Wiggan [sic—properly Wigan] & Co in Falcon Square. I had just got down a fresh cask of this colouring, and it was standing at the entrance door of the brewery, where it had been rolled off the dray, when news was brought me that the new exciseman had seized the cask of colouring, and had taken it down to the excise office. I immediately wrote to Wood, Wiggan & Co to inform them of the circumstance; upon which they immediately applied to the board of excise in London, and by the return of post I received a letter from Messrs Wood, to say, that an order was gone off, by the same post, to direct the officers of excise in Bristol to restore the cask of colouring without delay; and almost as soon as this letter had come to hand, and before I could place it upon the file, one of the exciseman came quite out of breath to say that an order had arrived from the board of excise in London, to restore the cask of colouring, and it was quite at my service, whenever I pleased to send for it. I wrote back a letter by the fellow, to say, that as the exciseman had seized and carried away from my brewery a cask of colouring, which was allowed by the board of excise to be perfectly legal to use, as it was made of malt and hops only, unless, within two hours of that time, they caused it to be restored to the very spot from whence it was illegally removed, I would direct an action to be commenced against them. In less than an hour the cask of colouring was returned, and the same exciseman who had seized it came to make an apology for his error. His pardon was at once granted, and so ended this mighty affair; and I continued to use the said colouring, as well as did all the porter brewers in Bristol, without further molestation, as long as I continued the brewery; never having had any other seizure while I was concerned in the brewery.
The story appears in Hunt’s biography because he was responding to an attack on his brewing career by one of his political enemies, Dr John Stoddart, the editor of the “ultra-Tory” New Times newspaper, in an article in July 1819, just before Peterloo. The newspaper claimed that despite Hunt advertising in the Bristol Gazette in January 1807 that his beer was “wholly exempt from any other ingredient whatever” than the best malt and hops, “a very few months after the date of the above advertisement, seventy gallons of other ingredients were seized from Henry Hunt of ‘the Clifton Genuine Brewery;’ and were condemned in Michaelmas Term 1807.” The result of “this awkward little accident”, the New Times claimed, was that it “gave the Bristol men a sort of distaste for Hunt’s genuine beer … and the consequence was that he shut up his Brewery.” The New Times’s attack was reprinted word-for-word by more than a dozen other local newspapers of the Tory persuasion, from Inverness to Cornwall, the following month, after Peterloo, and turned into a pamphlet circulated in Manchester.
Curiously, 11 years earlier Hunt had given a completely different version of the story to his local paper. He had already made himself unpopular with the establishment in Bristol in 1807 when he popped up at the hustings for the general election that May and attempted to interrupt the cozy stitch-up of the city’s two parliamentary seats by the Tories and Whigs by nominating a third, more radical candidate. When his bid to put another name on the list was refused Hunt’s supporters pelted the Tory candidate “so vigorously with mud and sticks that he was forced to leave his gilded car and beat a retreat.” The mob was only diverted, it was claimed later, by Hunt offering to distribute two free butts of beer at his brewery. In 1808, replying to an accusation that “unlawful ingredients” had been seized upon his brewery’s premises, Hunt said:
When the last act of parliament passed, prohibiting the use of “any ingredient or material. except malt and hops, to be made use of tin the brewing of beer or porter,” Messers Wood, Wigan and Co hop-factors, in London, obtained a patent for making a colouring for Porter with burnt malt only. Two casks of this Colouring was [sic] sent to me, but before I admitted it into my brewhouse, I sent to the Exciseman to know if it were legal to make use of it for colouring porter, shewing him the permit or certificate that I received with the casks. His answer was, he did not know, but he would go to the supervisor and enquire. On his return, he said that they had no authority to permit it to be used, and they must take a sample of it. I desired that they would take the whole, as I should not, under such circumstances, suffer it to be placed in my brewery: my horses took it for them to the Excise-office. I immediately stated the case to the Commissioners of Excise, from whom I received no answer. Mr Wood’s patent colouring has never been returned to me, nor have I since heard any thing of it.
Whichever story of Hunt’s was accurate, it is clear Wood’s beer colouring was still not definitively legal even in 1808. The brewing trade was evidently split over whether Wood’s colouring should be supported or not, with the largest porter brewers, such as Whitbread, Barclay Perkins and Felix Calvert, opposed, apparently for fear that allowing sugar and malt colouring would take some of the pressure off their smaller rivals, and others, such as Meux Reid and the big Windsor brewer John Ramsbottom, in favour. The battle was fought in parliament, where the porter brewers had eight MPs at the time and the country brewers four, but victory for the colourists only came with an alliance with the West Indies sugar plantation interest, who were keen to find a new outlet for their product (and helped by the Treasury, which wanted to see more pale malt used, as this was apparently easier to supervise by the excisemen than brown malt, and thus less likely to avoid tax). In June 1811 an Act was passed allowing the colouring of porter (but not ale or pale beers) with “burnt brown sugar and water” (but not molasses), with a licence to make porter colouring costing £5 and duty charged on each barrel of colouring of 10s a time.
The Colouring of Porter Act lasted just half a decade before it was repealed and a new Act passed, in June 1816, banning even burnt sugar from being used for colouring beer from July 6 the following year. Licence fees and duty from burnt-sugar colouring had brought in £82,000, but the excise authorities declared that there was evidence that other illegal ingredients were being sneaked into porter along with the colouring. Cometh the hour, cometh the inventor: in March 1817, four months before burnt sugar colouring became illegal, Daniel Wheeler, who had been making sugar colouring at his premises off Drury Lane in central London, unveiled via a patent application a new method of manufacturing colouring from malt, upon which duty had been paid (thus making the colouring legal). His process heated the malt to 400ºF and more, to produce “a substance resembling gum and extractive matter of a deep brown colour readily soluble in hot or cold water.”
Wheeler told the 1818 House of Commons committee on the quality of beer that with brown malt, “thirty-two parts of it to forty-eight of pale,” or 40 per cent, “gives about the porter colour.” However, “The high-dried brown malt, from the heat to which it has been exposed, has lost a considerable quantity of its sugar. I have made many experiments upon it myself, and … that high dried malt will not produce, or has not, from any experiments, produced more than one fourth of the spirits compared to that of pale malt.” Using his invention, though, “one part of the patent malt will give as much colouring as thirty-two parts of the malt I have been speaking of” – in other words, brewers needed less than 2½ per cent of Wheeler’s patent malt to give a satisfactory colour to their porter.
Dr Thompson’s Annals of Philosophy for December 1817 declared of Wheeler’s invention: “There are few patents that promise to be of such great national importance.” To get the “deep tan-brown colour” and “peculiar flavour” of “the best genuine porter,” two parts of brown malt were required to three parts of pale malt. “The price of the former is generally about seven-eighths of the latter; but the proportion of saccharine matter which it contains does not, according to the highest estimate, exceed one-half that afforded by the pale malt, and probably on an average scarcely amounts to one-fifth…it follows that the brewers are paying for the colour and flavour of their liquor one-fifth of the entire cost of their malt.” The savings that brewers could make with Wheeler’s patent malt meant the end of temptations to use illegal materials such as cocculus indicus, and “The revenue will be benefited by the increased consumption which will necessarily result from an improvement in the quality of the porter; and both the revenue and public morals will derive advantage from the greatly diminished temptation to fraudulent practices.”
The big porter brewers quickly took up his invention, with Whitbread recording stocks of patent malt in the same year, 1817, and Barclay Perkins by 1820 (though curiously, in 1819, Rees’s Cyclopedia claimed that “In Mr Whitbread’s works no colouring matter is employed, as he uses a portion of brown malt”), and the Plunkett family opening a plant in Dublin in 1819 to supply Irish porter brewers. But alas for Wheeler, his patent was swiftly challenged. A coffee roaster based in Northumberland Alley, off Fenchurch Street, in the City of London called Joseph Malins began roasting malt himself and selling it to “various” brewers for colouring, to the “considerable injury” of Wheeler’s business. Wheeler sued Malins for patent infringement and the two sides clashed in the Court of Chancery in August 1818, with Wheeler claiming his patent had been “pirated” and Malins insisting that there was no piracy, since the brown malt he sold to porter brewers had been heated in “a common coffee-roaster,” which had been in use for more than a century before Wheeler’s patent.
Unfortunately for Wheeler, the case was bumped to a higher court, the Court of King’s Bench, to decide whether his patent was actually valid, and at a hearing in December 1818 the newly appointed Lord Chief Justice, Sir Charles Abbott, directed the jury to find that it was not. Wheeler’s patent application had been for “A new and improved method of drying and preparing malt.” But, Abbott said, the process the application described was not, in fact, “preparing” malt, it was a process for making malt more soluble and colouring the liquid. With the patent declared void, in March 1819 Wheeler’s case in the Court of Chancery was dismissed with costs.
The victory over Wheeler was a welcome win for the Malins family in the courts: in May 1818 Joseph Malins’s father, William, had been fined £100 by the Court of Exchequer for having on his premises more than 1,500lb of roasted and ground peas and beans with the intention of passing them off as coffee, and a month later William was fined the huge sum of £2,000 by the same court after being found guilty of manufacturing 100lb of imitation tea, from hawthorn and blackthorn leaves plus colouring, and selling it to grocers in London. Daniel Wheeler continued to describe himself as a “patent malt manufacture,” though by January 1819, when he had moved from Bloomsbury in central London to Croydon in Surrey, he had been declared bankrupt. Cheekily, perhaps, William Malins was calling himself an “anti-patent malt maker” in 1823, when he was based in Upper Fore Street, Lambeth.
However, although Wheeler was unable, as he must have hoped, to turn “patent malt” into a personal fortune, its adoption did indeed swiftly revolutionise the brewing of porter, as the use of brown or blown malt shrank or disappeared. (Ironically, malt roasted to Wheeler’s specifications continued to be known as “patent” malt for more than a century, even though the patent had been overturned.)
Hunt, meanwhile, left the brewery business in 1809, ten years before Peterloo. By 1811 the brewery at Jacob’s Wells was being run by a J Highett from Weymouth, who was brewing strong beer, porter, Burton ale and table beer. It was up for sale early the next year, and again in 1813, when the equipment included “a new copper furnace, containing 20 barrels, never used.” It seems to have had several subsequent owners, but by early 1827, when the site was put up for sale, it was being described as a “late Brewery”.
Today is the 96th anniversary of the death of Michael Collins, the Irish revolutionary who played a major part in the Irish War of Independence, which saw the establishment of what was known as the Irish Free State, and who was then killed in an ambush during the civil war between those that accepted the treaty which divided Ireland into an independent south and a north that was still part of the United Kingdom, and those who would not accept that settlement. He is still an important figure in Ireland, where whichever of the major Irish political parties you support still, basically, depends on whether your great-grandfather supported Liam Neeson or Severus Snape – sorry, Michael Collins, whose pro-treaty wing of Sinn Féin developed into Fine Gael, currently the governing party in the republic, or Éamon de Valera, whose anti-treaty wing eventually spawned Fianna Fáil, currently the largest opposition party in the Dáil, the Irish parliament.
None of the very many accounts of the events that led up to Michael Collins’s death on August 22 agree on all the details, with multiple and contradictory variations in the narrative: from why, as Commander-in-Chief of the Irish National Army, he had travelled to County Cork, heartland of the anti-Treaty rebellion, with only a small number of soldiers, and what he was hoping to achieve, to the details of his last day, from the route taken by Collins and his convoy west out of Cork to the towns of Clonakilty and Skibbereen to how many vehicles – and soldiers – travelled with him, to who fired the fatal shot (or shots) – at least seven possible candidates among the ambushers – and even to the name of the place where the ambush took place: Béalnabláth, pronounced “Bale-nu-blaw”, and probably best translated from Irish as “mouth of the ravine”, is frequently, and mistakenly, given as Béal na mBláth, which would mean “mouth of the flowers”. Much of what has been written about the day is demonstrably wrong, and much is now unprovable.
Of greater interest to the beer historian, however, is another contentious question: on the day he died, did Michael Collins drink a pint of Clonakilty Wrestler, the now legendary porter brewed by Deasy’s of Clonakilty, easily the best known of several small West Cork porter brewers.
The brewery was founded some time around the start of the 19th century, and was certainly running by 1810, when it was recorded that at “Cloghnikilty” [sic] “A porter brewery, the plan of which is remarkable and convenient arrangement, and upon a scale of considerable magnitude, was built by Rickard Deasy, Esq, and Co. The business, carried on with spirit, and conducted with care and prudence, fully answers the expectations of the proprietors.”
Deasy’s porter was nicknamed “The Wrestler” (or “Wrassler”, in a West Cork accent) at least as early as 1890, when the Irish journalist John Augustus O’Shea eulogised it, declaring:
‘In every district there is some show pot, some natural curiosity, some distinguished or erratic character in the community pointed out to the stranger. The great local wrestler is the big pot of Clonakilty. The fame of Milo of Crotona pales beside his, for he has no fear of the clutch of wood. A full-bodied, swarthy fellow, with a white head, he is stronger than most human beings, and seems to get stronger the oftener he is tackled. He is usually cool, fluent, and even tempered, but can be roused to a ferment at times, and when he is doesn’t he just froth? His main struggles are with that proverbially robust class brewers’ draymen, but he has taken many a fall out of the finest peasants, and hardiest seamen of Ross and Cloyne, and it is mysteriously bruited that he once laid by the heels a whole station of the RIC. He is a descendant of John Barley Corn, and is addicted to hops. Far be it from me to act as an intermediary in a prize fight, but not to spoil sport I may say he has a standing challenge with one Guinness of Dublin. Like most men of his call he has his price. His price is two pence a pint.”
O’Shea appears to have been wrong about the price: Deasy’s porter was popular at last in part because of its cheapness compared to rivals. A commentator in 1892 said that “the western man”, “though on pleasure bent, was of a frugal mind, and preferred to pay three half-pence rather than two pence for a pint of porter.”
Michael Collins was born in 1890 at Woodfield, the family farm, some four miles west of Clonakilty. Between 1903 and 1905 he lived with his sister Margaret and her husband, Patrick O’Driscoll in a house in Shannon Square, just a few yards from Deasy’s brewery, (today Emmet Square). The claim has been made by several writers that Collins’s favourite drink was “Clonakilty Wrestler”, and one Irish craft brewery produces today a stout called “Wrasslers XXXX” with a picture of Collins in his general’s uniform on the pumpclip (based on the iconic photograph taken at the funeral of Arthur Griffith, founder of Sinn Féin, six days before Collins himself was killed). One source says that Collins actually “loathed the sight of porter”. However, he certainly did drink Deasy’s most famous beer on occasions. When he came home to Cork from Frongoch prison camp in North Wales in December 1916, after the British government released the surviving prisoners taken at the end of the Easter Rising, “the Big Fellow” spent three weeks, in his own words, “drinking Clonakilty wrastler [sic] on a Frongoch stomach,” before returning to Dublin. But Collins’s preferred drink actually appears to have been whiskey: “‘a ball of malt’ was his usual,” according to one biographer, and another named Jameson’s as his favourite.
Collins apparently went to West Cork in August 1922 in the hope of meeting republican leaders and persuading them to end the civil war, as well as to inspect the pro-treaty forces on the ground and boost the morale of the commanders and soldiers now fighting men who, in many cases, had been their friends and colleagues against the British only months earlier. After his arrival in Cork, he left on August 22 to travel west in a convoy that included Collins himself, being driven in a Leyland 8 four-seater tourer, a Crossley troop carrier and a Rolls-Royce armoured car. The route taken was a circuitous one, to avoid bridges blown up by annti-treaty forces. On its way out from Cork to Clonakilty, Collins’s convoy had passed Long’s pub in Béalnabláth village alerting a group of anti-treaty ‘Irregulars’ holding a conference nearby to his presence in the area, and they decided to lay an ambush on the assumption that the convoy was likely to return the same way later on.
It is certain, since Emmet Dalton, who was with Collins on his final journey, recorded it in the account of that day he wrote just three months later, “The death of Micheal O’Coileain”, that Collins’s party lunched in Clonakilty, and shortly after leaving, that is, between two and three in the afternoon, they arrived at the hamlet of Sam’s Cross, about two thirds of a mile from where Collins was born, (though even here one writer insists, against all the evidence, that the convoy arrived at Sam’s Cross early in the evening, departing at 6.15pm. There Collins met and spoke with his brother John/Séan and other family members, including his cousin Michael O’Brien, who had a house at Sam’s Cross. According to O’Brien’s son Jimmy, Collins and some officers in the convoy had a cup of tea while sitting in the O’Brien’s kitchen, waiting for John Collins to arrive, after which the two brothers went into the parlour and talked by themselves for 20 minutes. Michael Collins then got into his car, and the little convey left, after a warning from John Collins: ‘You’d better put up that hood –you could be shot before night!”
Dalton’s report from November 1922 does not mention any beer drinking (though he is alleged to have told an RTE film crew recording a programme about his life, decades later, that “We were all arseholes!”, that is, drunk) and neither did Jimmy O’Brien. But at least five other accounts say that during the stop at Sam’s Cross, Collins and his escort, which included 12 soldiers in the Crossley tender, a motorcycle outrider, and the armoured car with a crew of four – 20 men in total – went into the pub across from the O’Briens’ house, now, if not then, called the Four Alls. (The pub was run by a man called Jeremiah Collins, whom several authors mistakenly identify as “a cousin” or “a kinsman”. Someone who was a kinsman, Brother Jerome Collins of the Hospitaller Order of St John of God, whose father shared a grandfather with the Big Fellow, emphatically denied that the pub landlord was a relative – “He just wished he was.”) In the pub, several authors assert, Michael Collins treated his escort to “a pint”, or “two pints” of the Clonakilty Wrestler, and, according to at least two writers, he had a pint of the Wrestler himself.
Another investigator, John Feehan, reported that rather than pints at Sam’s Cross, “the convoy had drinks in White’s pub,” White’s being at the Pike Cross, a mile away to the south at Lisavaird, on the main road between Clonakilty and Rosscarbery. Drinks would have probably been welcome for men driving around dusty Irish roads in August in open-top vehicles. But this was an armed venture into potentially hostile territory. Certainly the idea of serving 20 men, plus, supposedly, relatives of Michael Collins also gathered at the Sam’s Cross pub, with two pints each in the sort of time allowable in the convoy’s journey around West Cork seems unlikely. It was in Skibbereen by “mid-afternoon”, having gone by Rosscarbery, where Collins had talked to the commander of the garrison there and visited the mother of an old friend who had just died. In Skibbereen there was time for more talk with the officers of the local garrison “for a considerable length of time”, a meeting in the Eldon Hotel with the editor of the local Eagle newspaper and a local schoolmaster, a quick talk with Cameron Somerville, brother of Edith, co-author of the Irish RM novels, who was a member of the local Protestant aristocracy, and a speech to the people of the town, including 150 horsemen who had ridden in to see him.
By then it was “around 5pm”, and the decision was made not to continue to Bantry, as originally planned, but to return to Cork. All that activity suggests Collins arrived in Skibbereen no later than 4pm. The total distance from Sam’s Cross to Skibbereen is 16 miles: say a journey of 40 minutes under early 1920s conditions, plus 40 minutes spent in Rosscarbery, as a minimum. Collins spent at least 30 minutes in Sam’s Cross taking tea with his mother’s nephew, and waiting for and then talking to his brother. If he arrived in Sam’s Cross as early as 2pm – and it may well have been later – that only leaves a few minutes unaccounted for. It is possible the rest of the convoy had time for a pint of porter in Sam’s Cross while the family reunion in the O’Briens’ house was happening: Michael Collins, not so much.
Another brewery also played a bit-part in Collins’s last day. Back at Béalnabláth village it was a Tuesday, the day a one-horse brewery dray came over from Beamish & Crawford’s depot seven miles away in Bandon, formerly (until 1913) Allman Dowden & Co’s Bandon brewery, founded 1785, to take away the empties from Long’s. The Irregulars commandeered the dray to use as a barrier, and took it a little up the road out of the village to a likely spot for an ambush, removing the wheels and standing them in front against the dray. Around 7 or 8pm in the evening, the convoy did indeed come back down the road. In the gunfight that followed, Michael Collins, just 31 years old, was the only person killed.
Every weekday morning hurrying tech workers rush out, hundreds at a time, from Shoreditch High Street station in East London, turning left down Bethnal Green Road, past Boxpark Shoreditch, clutching cups of take-away coffee, ready for eight hours of keyboard-stabbing. None of them realises, as they head towards their desks and computers, that as they stride towards the road junction they are stepping through the ghosts of burly labourers in long leather aprons and red stocking caps: that where today they are dodging buses, cars and lorries as they try to cross the road, if they fell back two and a half centuries through a wormhole in time they would be dodging men rolling butts and hogsheads of beer, and skirting vats filled with maturing porter, the air carrying the satisfying scents of hops and malt rather than diesel exhaust.
More than 150 years of sometimes frenetic development has altered swaths of London’s streetscape so much that plotting what once stood where has seemed sometimes impossible. This is particularly true in Shoreditch, where the driving through of Commercial Street and Great Eastern Street and the building of the Bishopsgate rail terminus in the 19th century meant streets and buildings were rubbed from existence like timetravellers who murdered their grandfathers. Happily, it is getting easier to reimagine the past, with websites now running that overlay and underlay old maps from earlier centuries on modern satellite photographs. Thus, through the artful alliance of messers Horwood ( 18th-century mapmaker), Bryn and Page (20th-century Google-makers), we can say that the long-disappeared Bell Brewery, for a couple of centuries credited (wrongly) as the place where porter was invented, was slap where Bethnal Green Road now meets Shoreditch High Street. Stand in the box junction here with the Pret sandwich shop at your back and you are staring straight down where the entrance to the brewery yard was – now covered by the eight-storey Tea Building, once a bacon-curing factory, then a tea warehouse, now studios and offices. Don’t stand in the road too long pondering the past, though, or you’ll get either a No 26 bus or a hipster on a fixed-wheel bicycle up the jacksie.
Just over 250 yards west of the site of the former brewery is the Old Blue Last, which was once a Bell Brewery tied house. (A last is the foot-shaped cobbler’s form over which he constructs a shoe.) It passed into the hands of Truman’s of the nearby Black Eagle brewery in Brick Lane in 1816 when the men then running the Bell Brewery, Thomas Marlborough Pryor and Robert Pryor, members of a family of Quaker brewers and maltsters from Baldock in Hertfordshire, unable to renew their lease on the brewery site, instead merged their business with Truman’s.
It has been claimed on the pub’s behalf that it was built in 1700, though it does not seem to appear on any early maps, and also that it was built on the site of John Burbage’s Theatre in Curtain Road, where both Marlow’s Faustus and Shakespeare’s earliest plays were performed (it wasn’t: the Theatre was north of New Inn Yard, the Blue Last is on the south side). It was also claimed that the Old Blue Last was the first pub to sell porter, presumably based on the inaccurate story that porter was invented at the Bell brewery by the Harwood family, brewers there from around 1702 to 1762. The first known mention of the Blue Last in connection with the history of porter appears in 1811 in, bizarrely, a book called Arithmetical Questions on a New Plan, by William Butler, “teacher of writing, accounts and geography in ladies’ schools”. Butler repeated the story that the Harwoods had invented porter, alias entire butt, and added that “Entire butt beer was first retailed at the Blue Last, Curtain Road, and the intercourse between that public house and the Bell Brewhouse has continued ever since without intermission.”
The original Blue Last was demolished in 1876 when Great Eastern Street was built, and a new pub erected in its place on what was now a corner site. On the back wall, visible from Great Eastern Street, Truman’s placed a large sign repeating the claim that the pub was “the first house where porter was sold.” I probably first drank in the pub in the 1980s, when both it and Shoreditch were run-down and scruffy: if the Blue Last didn’t actually had a stripper performing occasionally itself, there were several pubs nearby that did. I was there for the history, of course, hem hem, and additionally the Blue Last was handily close both for the Pitfield beer shop nearby, one of the few retailers of rare and obscure beers at the time, and the many typesetting firms in the area around the Old Street roundabout, which made Shoreditch and Hoxton a designery hangout long before any coms had been dotted. At least two magazine companies I worked for had their typesetting done in the area, which meant, since Sir Tim Berners-Lee was still but a lad with dreams, taking a taxi over from the office in West London to pass proofs.
Some time in the past ten years the “first porter pub” sign seems to have vanished from the Blue Last’s back wall, or been painted over/covered up. However, there is still an enormous Truman’s mirror ruling the back-bar area, and meanwhile the fortunes of both the Blue Last and Shoreditch have risen and risen as it and its locality have become hipster havens. There wasn’t a porter on sale when I called by a few weeks ago, but they did have a draught stout that wasn’t Guinness, and since I was looking for some liquid history, that was welcome enough.
I’ve written before on how American hops were being imported to the UK in the late 1810s, after a couple of years of dreadful summer weather wrecked the English hop harvest, but this is the first time I’ve come across a specific advertisement by a brewer for American hops. This is from the Belfast Newsletter in April 1818: Belfast, of course, was a major port for the North Atlantic trade, so it was natural that hops from New York would arrive there by ships, though normally the high import tariffs then imposed on foreign hops would keep them out. Can we assume Clotworthy Dobbin was using some of those American hops in his own porter and pale ale? I think we can.
(Incidentally, I wonder if the Hesperus, the ship that, according to Dobbin’s ad, brought the hops to New York to Belfast, was the schooner whose sinking in 1839 partly inspired Henry Wadsworth Longfellow to write the poem The Wreck of the Hesperus? Hmmm …)
Dobbin’s first name, though weird-looking in the 21st century, is surprisingly common in 18th century Ulster. (There was a haberdasher’s business in Belfast in the 1790s run by Clotworthy Birnie and Clotworthy Faulkner, for example.) It comes from the surname of Sir Hugh Clotworthy of Clotworthy in Devon, High Sheriff of Antrim in the early 17th century, and more particularly Sir Hugh’s son John Clotworthy, a militant Presbyterian who, nevertheless, was on good terms with King Charles II and became the first Viscount Massereene in 1660 (Massereene being the name of an area on the eastern shores of Lough Neagh). So basically being called Clotworthy was like wearing a T-shirt shouting: “I AM A PRESBYTERIAN!”
When Dobbin entered the brewing business is a little blurry, two centuries later. He pops up in 1812 as the partner in a wine and spirits business in Hercules Street, Belfast, with John Bell, selling Cork and Dublin whiskey, Jamaican rum and Spanish red wine. Bell was also a brewer, probably from at least January 1808, when he was at 51 Hercules Lane, and advertising for a maltman “who has a perfect knowledge of his business and can be well recommended for Sobriety and Honesty,” and certainly by 1809, when he was one of four brewers to advertise in the Belfast Newsletter that they were putting up the price of their ale to 48 shillings a barrel, “in order that we may be able to make Ale of a sufficient strength to encourage its consumption, for which purpose we are now using a greater proportion of Materials in the Manufacture of that Article; and are determined to make it of such Strength and Quality as cannot fail to give general satisfaction. Table and Small-Beer to remain at the former Prices.”
In July 1813 Bell and Dobbin ended their partnership, with Bell announcing that he would be continuing to carry on the spirits business at his brewery in Hercules Street, while Dobbin had moved to new premises in North Street, where he continued to sell whiskey, rum, red wine and pickling vinegar. In December 1814, however, Dobbin formed a partnership with John Wandesford Wright to acquired the Belfast Porter Brewery in Smithfield, Belfast.
That concern looks to have been in operation by 1802, when Kennedy, Seed, Hyndman & Co were advertising that they paid the highest price for good barley at their brewery in Smithfield. It was known as the Belfast Porter Brewery by 1806, when it was being run by Forbes Anderson & Co (there had been an earlier “new Porter Brewery” in 1789 in Barrack Street, about 500 yards away, which had become a distillery by 1799). The Belfast Porter Brewery advertised regularly for barley, “for which a fair price will be given”, with, in 1809, James T Kennedy & Co of Rosemary Lane given as one of the contacts.
Then in February 1810 the Belfast Newsletter carried an announcement for “Dissolution of the partnership and sale of the Belfast Porter Brewery”. The announcement said the brewery was “in perfect working order and capable of turning out 6,000 barrels in the season”, and included a pale and a brown malt kiln, while the premises were “abundantly supplied with excellent Spring Water.” Would-be purchasers were told that “as the Porter heretofore made by this Company has given general satisfaction, and as the natural demand is greater than the Buildings on the Concern are at present capable of supplying, it is an object highly deserving the attention of such as may be inclined to enter into the Business more extensively, there being ground sufficient on the Premises to enlarge the Buildings to any extent.” They were also told that the current brewer, Mr Donovan, “whose knowledge of brewing Porter, and making and preparing Malt for the same, has been fully proved,” was willing to remain “for a time” with the purchasers “on proper terms”.
The Belfast Porter Brewery was advertising its porter for sale in May 1810, and “a large quantity of Pale and Brown Malt”, plus porter “delivered in Belfast, provided it is paid for in Bank Notes,” the same July. Then in the October of that year proposals were invited in writing for the brewery and all its fixtures and utensils, to be sent to James Kilbee of the Belfast Sugar House. It does not look to have sold, because it was on offer again in May 1812, including “breweries, malt houses, Etc Etc … capable of Brewing 10,000 Barrels of Porter annually, with a never-failing supply of most excellent Spring-Water,” along with “a few Bags Hops, growth 1809”, 50 barrels of porter, “remainder of the unsold”, “a large quantity of Porter Barrels and Half Barrels” and other items, “for particulars apply at the offices of Greg & Blacker or James T Kennedy & Co.” No buyer was again apparently found and the brewery was once again on sale in December 1812, with “coppers, coolers, kieves [the Irish term for a mash tun], working tuns, vatts [sic] … pale and brown malt-kilns”.
After their acquisition of the brewery in 1814, Dobbin and Wright promised the public ale and beer in barrels and half-barrels “which they hope (from CD’s practical knowledge of the Brewing Business, and their determination not to use anything but Malt and Hops of the very best Quality) will be found equal to anything offered here,” suggesting that Dobbin had been brewing alongside Bell in Hercules Street. Their advertisement in the Belfast Newsletter was dated “the 15th of 12th mo. 1814”, a clue that Wright, at least, was a Quaker, since not using the names of the days or months was a practice of the Society of Friends.
Not quite 18 months later, in May 1816 Wright and Dobbin announced the end of their own partnership, with Dobbin declaring that he would be continuing on his own as a brewer of double brown stout porter, common porter, strong ale and table beer. Before the partnership broke up, there had been a fire at the brewery which resulted in a claim of £1,840 against the Atlas insurance Company – equivalent to perhaps £1.4 million today. The insurance company refused to pay, claiming that the premium had not been paid, and the case went as far as the High Court in Dublin before the insurers handed over the money.
Dobbin’s business went through a dodgy patch in the early 1830s which saw him insolvent at one point, but he pulled everything together and eventually paid off all his creditors at 20 shillings to the pound, plus interest – a performance which earned him the presentation of a valuable set of silver plate from several English finance houses with whom he had done business, and a thank-you dinner in December 1835 attended by 80 Belfast merchants and dignitaries.
What sort of employer Dobbin was we may be able to tell from the fate of one of his unfortunate draymen, James McFerran, who was fined six shillings plus costs at Belfast Police Court in July 1852 after being found guilty of desecration of the Sabbath, for collecting beer barrels with a horse and dray on a Sunday evening. In mitigation, McFerran told the court that he could not collect as many barrels on a Saturday evening as would be required on a Monday morning, and he was “afraid of losing his situation, as Mr Dobbin was out of town, and he had no person to get directions from.”
The brewery in Smithfield eventually passed to Dobbin’s son-in-law Thomas Caffrey, a Dubliner. In 1897 Caffrey began moving operations to a new brewery on the Glen Road in Andersonstown, west Belfast, which opened officially in 1901 as the Mountain Brewery. After Caffrey’s death the concern was run by his son, and then by his grandson. In the 1920s it defended itself against rivals by boasting that its Treble X stout was the “strongest stout brewed in Ireland” (not strictly true, since Guinness FES was a lot stronger, but that wasn’t sold in Ireland at the time) and pitching itself as the price-conscious pint, at 6d (six pence) a pop. For the even more price-conscious it sold a stout called “Caffrey’s 4d Pint”, which was knocked on the head when the Second World War started and rises in the tax on beer in the UK made it impossible to brew a stout that could be sold for 4d. The brewery also played on local loyalties, declaring that its beer was “brewed by Ulstermen for Ulster people”, and inventing a little bowler-hatted Ulsterman character called “Mr Treble X”.
Caffrey’s finally went under in 1950, but stayed shuttered for only four months before being acquired by a consortium of Ulster-based pub owners and reopened as the Ulster Brewery Company. In October 1960 the Ulster Brewery Co agreed to be taken over by Northern Breweries, the growing empire put together by the Canadian entrepreneur Eddie Taylor to provide outlets for his Carling Black Label lager in the UK, though by the time the deal was completed Northern Breweries had become United Breweries. United merged with Charringtons of East London in April 1962 to form Charrington United Breweries, and two months later work started on a new brewery in West Belfast, built in front of the old one, at a cost of £500,000 , which opened in November 1962. Charrington United then merged with Bass, Mitchells & Butlers in July 1967 to form Bass Charrington.
The Ulster brewery remained part of Bass, and in 1994 it was used as the base to roll out a new “nitrogen-serve” or “smoothflow” keg bitter under the Caffrey’s name. Caffrey’s ale was hugely successful when it first launched, with 150,000 barrels sold in its opening year. Then, in 2000, Bass sold all its brewery holdings to Interbrew. Since the Belgian giant already owned Whitbread, Interbrew was forced by the British government, after Competition Commission inquiries and court cases, to sell most of the former Bass empire, including the Caffrey’s brand. But it kept hold of the Ulster brewery (and the Bass brand, which it has subsequently managed to royally screw up). However, the loss by the Ulster brewery of a €9 million contract to bottle Lucozade, of all things, led Interbrew in August 2004 to decide to shut down the Belfast operation, after failing to find a brewer, and it closed the following year.
It’s a small error, as they go, but it has been around for at least 40 years, and it appears everywhere from Michael Jackson’s World Guide to Beer to the labels on bottles of Harvey’s Imperial Extra Double Stout, so let’s try to stamp it to death: Albert Le Coq was NOT a Belgian.
Le Coq is remembered as a 19th century exporter of Imperial stout from London to St Petersburg, whose firm eventually took over a brewery in what is now Tartu, in Estonia to brew Imperial stout on what was then Russian soil. The brewery is still going, it took back the name A Le Coq in the 1990s, and an Imperial stout bearing its brand has been brewed since 1999, though by Harvey’s of Lewes, in Sussex, not in Estonia. But every reference to the company founder, Albert Le Coq, apart from in the official history of the Tartu brewery – which is almost completely in Estonian – says he was a Belgian. He wasn’t.
In fact the Le Coq family were originally French Huguenots, who had fled to Prussia in the 17th century from religious persecution in their home in Metz, Lorraine, after the revocation of the Edict of Nantes by Louis XIV in 1685. They prospered in their new home, operating mostly as merchants, though one, Paul Ludwig (or Louis) Le Coq, (1773-1824), the great-grandson of Jean Le Coq, born in Metz in 1669, rose to be chief of police in Berlin. It looks as if Paul had a brother, Jean Pierre Le Coq (1768-1801), born in Berlin, who was a merchant in Hamburg, and his branch of the family also became wine merchants, owning a winery in Kempten, near Bingen, on the borders of the Prussian Rhineland.
The year before Jean Pierre died he had a son, born in Berlin (although some sources say Bingen), called Jean Louis Albert, who became better known under the German version of his name, Albert Johann Ludwig Le Coq. Plenty of sources going back to at least 1939 claim the family company was founded as A Le Coq & Co in 1807, when Albert was just seven years old: there seems no documentary evidence of this, however. Nor is it clear when, and by whom, the wine business in Kempten was acquired. At any rate Albert was living in Kempten in 1827, when his eldest child, Andreas August, was born there. Continue reading Albert Le Coq is NOT a famous Belgian→
In a shiny 12-storey building in Bishopsgate, on the edge of the Square Mile, is a company that represents the last faint echo of a time when one family ran the two biggest breweries in the world.
The City of London Investment Trust is, today, a £1 billion business with investments in everything from pharmaceuticals to mining, and power supply to media, and a record of increasing its dividend every year for the past half-century. But the firm started in 1860 as the City of London Brewery Co, and its roots lie in the brewing industry as far back as the 15th century.
The family that dominated the early history of the concern were the Calverts, landowners from East Hertfordshire, who married into ownership of, first the Peacock brewhouse in Whitecross Street, by the Barbican, on the northern side of the City of London, and then the Hour Glass brewhouse, three quarters of a mile away off Thames Street, by the river. In the middle of the 18th century these were the two biggest porter breweries in London, and, therefore, the biggest breweries in the world.
However, the Calverts today are much less well known than their rivals, such as Whitbread, Truman and Barclay Perkins, in part because the family name was taken off the business in the middle of the 19th century, partly because no physical trace remains of their brewing sites and partly because the firm they founded did not quit brewing so much as drift away from it. But one big reason for the Calverts’ current obscurity is the extreme difficulty involved in untangling the dense thicket that is their family tree, as the descendants of Felix, Thomas and Peter Calvert, the three sons of Felix Calverd (sic) the family’s 17th century patriarch, spread out and multiplied down the years.
The common habit of using the same first names down and across generations means that after the first Felix Calvert, or Calverd, was born in 1596 there were 12 Felix Calverts, seven William Calverts and seven Peter Calverts in the 17th to 19th centuries. Thanks to cousin marriage, one Felix Calvert, 1729-1764, a partner in the Peacock brewhouse, had a father also called Felix Calvert, and both his grandfathers were called Felix Calvert as well, while his great-grandfather’s great-nephew, Felix Calvert 1735-1802 (who also had a son called Felix Calvert), was a partner in the rival Hour Glass brewhouse.
The result is that there has not been a book or article mentioning the Calverts and their breweries that does not have major facts wrong. One book from 2011 has six errors in one six-line paragraph. Another recent publication called a high-profile member of the clan, Sir William Calvert, “the grandson of Thomas Calvert”, adding: “though there is some confusion in various books”. Indeed: Thomas was actually the one son of Felix Calverd that Sir William was not descended from. Cousin marriage meant his father (another William) was the son of Felix junior while his mother Honor was the daughter of Felix junior’s and Thomas’s brother Peter. The Museum of London Archaeology managed to invent a completely fictitious member of the family, “Henry”, and get the date the family acquired the Hour Glass brewhouse totally wrong.
Hurrah and thrice hurrah, then, for Patricia Richardson – herself a tenth-generation descendant of Felix the patriarch – who has pulled apart all the different Calvert strands and published a book that is a readable, illuminating and fascinating telling of what could more than easily have been an extremely confusing story. She has solved the problem of tracing all those Felixes, Williams, Peters and the rest by labelling the families of Felix Calverd’s three sons A, B and C, and then numbering each new bearer of an old first name consecutively within the stream, so that, for example, Felix Calvert 1729-1764 of the Peacock brewery is Felix Calvert B3, his grandfathers are Felix Calvert B1 and C1 respectively, and his distant cousin at the Hour Glass brewery, Felix Calvert 1735-1802, is Felix Calvert A4.
In the 1920s and 1930s, cafés and bars in German-speaking Europe were decorated by enamel advertising signs promoting the local brewer that have rarely been bettered for their visual qualities: plain, simple, striking and powerful. Here are some of my favourites:
Are you a mature but still lively Victorian brewery? Do you worry that younger breweries, with their weird American hop varieties, shiny stainless steel lauter tuns and one-off wacky recipes, are luring your customers away? Is your 150-barrel minimum brewlength too inflexible to make experimental brews on? Worry no more: install your own microbrewery on the premises, and you too can be hitting the bartops with mango-flavoured double IPAs and smoked malt saisons. Comes with clip-on manbun and removable extra-bushy beard for all brewhouse operatives …
That’s unfairly sarcastic: I have no problems at all with big brewers who respond to the craft micro-brewery challenge by bringing in their own tiny set-up: I had great fun playing with the 10-barrel mini-brewery Brains installed at its site in Cardiff. The Brains plant, like those installed at Shepherd Neame in Kent, Hook Norton in Oxfordshire and Adnams in Suffolk, is designed to brew short-run one-off beers for selling in the company’s pubs. The Caledonian brewery in Edinburgh, however, has gone for something craftily different: an on-site microbrewery that is solely for experimenting with, making brews that, should they prove to be successful, will then be scaled up for commercial production in the main brewery.
I last visited the Caledonian brewery more than a quarter of a century ago, in 1989, which was just two years after it had been the subject of a management buy-out to acquire it from Vaux, the Sunderland brewer, which had bought it in 1919. The brewery was founded by George Lorimer and Robert Clark in 1869, and Vaux took it over to supply the North East of England with Scotch Ale, a style of dark, fruity beer then very popular in the region. Edinburgh was once the third biggest brewing city in Britain, after Burton and London, and even in 1958 it has 18 surviving breweries. One upon one they closed: Vaux announced it wanted to shut the Caledonian in 1985. Fortunately for posterity, its then managing director, Dan Kane, an active Camra member, and his head brewer, Russell Sharp, felt there was enough demand for the traditional beer it made for the business to be viable on its own. In a regular irony, the lack of investment by Vaux over the years meant the Caledonian brewery still retained old-style equipment long replaced elsewhere, most notably open direct-fired coppers, which gave the brewery an excellent marketing story.
Despite a couple of fires at the brewery in the 1990s, those coppers are still there (though one is a replica, replacing a vessel lost in the fire of 1998, and they now appear to have suspended lids I don’t remember from before). Brewery manager Craig Steven says the now unique coppers give all the brewery’s beers a distinctive rotundity he always recognises in blind tastings. In 1991 the brewery launched a golden IPA using the name of another old Edinburgh operation, Deuchar’s, which had closed in 1961. That beer’s popularity was cemented with the award of the Champion Beer of Britain title by Camra in 2002, and it remains one of the UK’s best-selling cask ales. Then in 2004 the Caledonian Brewery lost its independence again, being bought by Scottish & Newcastle after S&N closed the old McEwan’s Fountainbridge brewery in Edinburgh. Just four years later the Dutch giant Heineken swooped on S&N, and Caledonian is now the second-smallest brewery (out of 165-plus) in what is currently the world’s third-largest brewing group.
Which is why, presumably, they can afford to fly me up to Edinburgh, stick me in a four-star hotel, take me out for a very fine dinner in one of the Scottish capital’s best eateries, and all so I can see the new “Wee George” microbrewery (named for George Lorimer) and try the first beer to be scaled up and rolled out after trials on Wee George, an American-style IPA called Coast to Coast. There are those beer writers who would turn down being filled full of roast venison at a brewer’s expense in the belief that it would compromise their independence: I like to claim I’m not that cheaply influenced. (That is to say, you CAN influence me, but it will cost you lots …)
Talking of independence, Caledonian’s MD, Andy Maddock, who joined the Scottish brewer in March last year after six years as a senior sales and marketing man at Heineken, says his operation has an “arm’s length” relationship with its Dutch parent, allowing it to be entrepreneurial and to follow its own path as a “modern craft brewer”. There seems to be considerable fondness for the Caledonian brewery at the top in Heineken: they like its hands-on old fashionedness, and Michel de Carvalho, husband of Charlene Heineken, who inherited the business from her father Freddie in 2002, has apparently said Deuchars is his favourite beer.
The advantages Caledonian has over most of its rivals, of course, are that as part of a huge conglomerate its financing is cheaper to arrange than a totally independent operator could manage, though it still has to have “all the rigour” in its budgets that any commercial operation has to have; and it can use its Heineken connections to get into other markets. Currently 95 per cent of sales are “domestic”, but in the next four to five years, Maddock says, he wants to see exports increasing, with Deuchars in particular and also Coast to Coast and the brewery’s new “craft lager”, Three Hop, being aimed at Western Europe. He also wants to see Caledonian’s beers making a bigger impact in the off-trade (“We haven’t punched our weight there yet,” Maddock says), and a greater awareness among drinkers that Deuchers is a Caledonian beer: it appears many Deuchars drinkers don’t actually know who makes it.
On the other hand, they know why they drink it, or at least Caledonian does: “drinkability”, that mysterious characteristic no brewer knows for certain how to achieve, but which is vital for a beer to win a substantial slice of the market. Strangely, Caledonian is one of the few breweries I’ve visited where “drinkability” has been emphatically placed in the heart of the business strategy. Maddock says that the future of Caledonian will be based on a “modern” range, with beers such as Coast to Coast, that emphasises “distinctiveness and accessibility”, and a “traditional” range, led by Deuchars, where “drinkability is really important”. The idea, clearly, is that if you fancy trying one of those new craft beers, you can be reassured by the Caledonian name that it won’t be a frightening experience you’ll never want to repeat; and if you’re looking for something comfortable and more familiar, Caledonian has that for you as well. “Comfortable and familiar” are, frankly, far too under-rated among beer raters: most people most of the time don’t want to be challenged by their beer. Indeed, probably, most people don’t want to be challenged by their beer any of the time. “Predictable but not boring” is a great position for your brand to take, if you can capture it. “Predictable” also has to mean “predictably good”, of course, and part of that means making sure your raw materials are top quality: Caledonian has insisted for a long time on using what it says is the best malting barley in the world, from the east coast of Britain, both Southern Scotland and East Anglia, it also only uses whole-leaf hops, and it has now altered the way it buys hops, eschewing the traditional hessian hopsack for vacuum-packing in foil, believing this to keep the hops fresh for longer.
So to Wee George: Caledonian’s answer to the fact that there are now 100 breweries in Scotland, very few of which can match it with the popularity of its “traditional” line-up, but at least some of which offer are going to have widespread appeal – “widespread appeal” being the market sector Andy Maddock and his crew would like to own most of, thank you. It’s a £100,000 collection of hand-assembled stainless-steel kit capable of producing just 400 litres at a time, around a thirtieth of the main brewery’s capacity, but it has its own filler that can be used to put the beer into bottle, cask or keg, and it even has a hopback, just like the “big” brewery. Hopbacks are an old-fashioned item of kit today, replaced almost everywhere by whirlpools, but brewers who have kept them have realised that a hopback can be a terrific tool for adding all sorts of flavour to your hot wort. The new kit went in on June 1, and since then it has been producing one beer a week – the first being a version of Deuchar’s IPA, presumably to see how different the recipe would turn out on the Wee George kit compared to the Big George kit. Scaleablity was a problem at first, but the Caley brewers are getting better, they told me, at working out what tweaks were likely to be needed to translate a brew from Wee George to the main brewery.
The first Wee George beer to make it from experiment to scaled-up bar-top brand, Coast to Coast, was pushed through in eight weeks, which shows that for a 146-year-old, the Caley can be nimble enough when it wants to be: most big breweries barely have a meetings cycle that short, never mind the NPD pipeline. The name comes from the combination of West Coast of American hops – Simcoe, apparently – with East Coast of Britain barley. It’s a perfectly fine craft-beer-with-training-wheels, I suspect there’s an as yet untapped market for such brews among people looking for a beer to have when you’re only popping in for one and you want something with more flavour that usual but not TOO much, and I’d give it a fair chance of doing very well. Though if I were any good at predictions, I’d be much richer than I am.
Many thanks to the Caley crew for taking me north to meet Wee George, and I look forward to tasting future roll-outs.