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So who IS the most popular beer blogger in Britain?

How do you measure popularity in the blogging world? Wikio believes it has the answer: take each blogger and assess “the number and weight of the incoming links from other blogs”. It then produces a ranking of “the most influential blogs in the UK and Irish blogospheres”.

But having seen my own Wikio ranking bwoing wildly up and down over the past three months on the basis of what I know (because I track the links into my blog) are tiny, tiny differences in the numbers of links being made from one month to the next, I don’t believe Wikio rankings are actually reflecting anything meaningful. And yes, because I have a big ego (or I wouldn’t be a blogger), I do look at people higher than me in the Wikio listings, and think: “I can’t believe HE’S more influential than I am …” (Incidentally, if you believe you may be the “HE” referred to there, don’t worry, chances are it’s someone else. Or not.)

Is there a better way of measuring blog popularity? Well, sheer numbers of visits is a good one: and you can gather that information for any website, by entering its url at Webdatah here and within 60 seconds or so out will pop your global website rank courtesy of Alexa (which is part of Amazon). Now, Ron Pattinson is not the only nerdy number-cruncher who can whip up an Excel spreadsheet around here, so after some tedious data-gathering, I can now present to you the Z-A league table (that’s Zythophile-Alexa, not Zak Avery) of British beer bloggers, as ranked by Alexa’s measurement of average daily visitors and pageviews for the past month.

(Update: indeed, now I’ve checked even further down through Wikio’s listings, a site it reckons is only the 22nd most influential beer blog in these islands IS ACTUALLY THE FOURTH MOST VISITED. Which downgrades Wikio’s methodology even further, to me: because if you’re the fourth most visited, you ain’t merely the 22nd most influential …)

So here is the (updated)

British and Irish Beer Blogger Popularity League Feb 2010 Continue reading So who IS the most popular beer blogger in Britain?