Young Singaporeans love to PARTAAAY. Which means that while Beerfest Asia, held in the city every June since 2009, now places a hefty emphasis on craft beers from small producers, for very many of the more than 25,000 people who pour in over four days to the festival site, the 400-plus different beers available, from Sweden to New Zealand, and Japan to Belgium, are less important than the opportunities to get pissed with friends, wear very silly hats, listen to very loud music and dance on the tables.
This probably explains why no one seems to think it incongruous that alongside all the craft beers (such as the highly regarded and multi-awarded Feral Brewing from Western Australia, Mikkeller from Denmark via various other places, Hitochino from Japan, De Molen from De Nederlands, Stone from California, Moa from New Zealand and our own dear BrewDog) there was not only a large stand for Jagermeister, but big bars run by AB InBev (featuring Stella Artois, Becks and Budweiser) and by Asia Pacific Breweries, the Far Eastern arm of Heineken, selling the Dutch brewer’s eponymous eurofizz, plus Strongbow cider, Desperado tequila beer, and Sol. Truly the sublime being served alongside the ridiculous. Continue reading Beerfest Asia Singapore: the sublime and the ridiculous