What does it tell you about the world that if you want to access the electronic archives of The Times, owned by Rupert Murdoch, one of the planet’s great campaigners for raw capitalism, you can do so for free, via your local council’s website; but if you want to access the electronic archives of The Guardian, spiritual home of soggy left-wing whingers and anti-enterprise social workers, you have to pony up £7 a pop?
I was doing some research for a piece I was being paid for the other day, however, so that £7 could be claimed as “expenses”, and in the 24-hour window The Guardian allows you to rummage around in its archival drawers for the equivalent cost of three pints of ale I ran some searches on beery terms in pre-1850 editions.
The paper then, of course, was the Manchester Guardian, and its advertisements reflected its Manchester base and the demands and availabilities of the Manchester market. Burton ale, for example, which could be shipped from Staffordshire to Lancashire by canal from 1771, is advertised from the beginning: in June 1821, just a month after the newspaper was founded, Nightingale and Worthy were advertising on the front page “excellent SCOTCH and BURTON ALES, in bottles and small casks, for families”.
This is, incidentally, the year before the Burton brewers had their Russian market taken away from them by the introduction of prohibitively high import duties. The move by the Russians prompted the Burtonites to turn to the Indian market instead, by imitating the pale ale then being successfully exported to the East by Hodgson’s brewery in Bow, Middlesex; it also forced them to pay more attention to the home market,
According to J Stevenson Bushnan, writing in Burton and its Bitter Beer, published in 1853, the collapse of the Russian market led Samuel Allsopp in March 1822 to advertise the beer he could no longer sell to the Baltic in a circular delivered around the UK, and “the effect of this circular was the introduction of Burton Ale to the London and English market … immediately after the issue of this circular ‘Burton Ale houses’ sprang up.”