The REAL story behind BrewDog’s ‘sellout’ is that crowdfunding will only get you so far

The real story behind the news that BrewDog is copping more than £200 million from the private equity firm that also part-owns Pabst Blue Ribbon, is not, despite the howls of “hypocrisy!”, that nobody can resist a big juicy cheque, no matter how punk they claim to be. It is, rather more sadly, that crowdfunding… Read More The REAL story behind BrewDog’s ‘sellout’ is that crowdfunding will only get you so far

Best-selling business advice from a BrewDog

As the only beer writer on the planet with an MBA (probably), it falls to me to give a business school-style review on behalf of beer drinkers to Business for Punks, the just-published “how we succeeded and how you can too” guidebook from BrewDog co-founder James Watt. Not that any review is likely to make… Read More Best-selling business advice from a BrewDog

The discreet charm offensive of the BrewDoggies

There is, I suggest, a thick slice of what the Irish call begrudgery in the responses around the British beerosphere to the success of BrewDog. Here are these young guys, starting in their early 20s, who managed in a few years to build one of the best-known and fastest-growing breweries in Britain, worth on the… Read More The discreet charm offensive of the BrewDoggies