No, Heineken, the alcohol-free beer market is NOT going to double in the next four years.

It’s deja bu time again in the world of Big Beer, with the return of excited prognostications for the no alcohol/low alcohol sector. All the marketing “experts” involved in the last round of predictions about how fast sales of no alcohol/low alcohol beers were going to expand have now retired or died, apparently – to be… Read More No, Heineken, the alcohol-free beer market is NOT going to double in the next four years.