Tag: Allied Lyons

No, Heineken, the alcohol-free beer market is NOT going to double in the next four years.

It’s deja bu time again in the world of Big Beer, with the return of excited prognostications for the no alcohol/low alcohol sector. All the marketing “experts” involved in the last round of predictions about how fast sales of no alcohol/low alcohol beers were going to expand have now retired or died, apparently – to be… Read More No, Heineken, the alcohol-free beer market is NOT going to double in the next four years.

Martyn Cornell14 Comments

I have found a beer women will like – and, ironically, it’s pink

Oh, irony. It’s only a very short time since I mocked Nick Fell, marketing director at SABMiller, for sharing with us, in a presentation about getting more women to drink beer, the “duh, really?” statement that “no one wants a pink beer, including ladies.” But now I have discovered a beer I’m sure very many… Read More I have found a beer women will like – and, ironically, it’s pink

Martyn Cornell11 Comments

Taylor Walker, the brewery name that just won’t die

Huge guffaws from me at the news that Punch Taverns is to bring back to life for a third time the name Taylor Walker, a former London porter brewer that had strong links with the earliest days of brewing in Philadelphia. Clearly, to be a marketing man you have to have every irony-containing cell filleted… Read More Taylor Walker, the brewery name that just won’t die

Martyn Cornell101 Comments