Tag Archives: Stonch

Lessons from blogging 1: most people can’t spell Allsopp

It’s been a year since I started beer blogging, and the big lesson I have learnt is this: a majority of the population thinks Kirstie Allsopp’s surname has only got one ‘p’ in it.

One of the coolest wrinkles available from good blogging software is the ability to see what words people have put into search engines in order to be guided to your pages.

Kirstie Allsopp, the presenter of the TV property programme Location, Location, Location, was mentioned in a piece I wrote about people descended from brewers. Ms Allsopp is a direct descendant of the family that ran one of the biggest pale ale breweries in Burton upon Trent.

Since that post, searching for Kirstie has been the sixth most popular reason for people using Google and the like to wash up on the beach at the Zythophile. But two thirds of the people looking for information on the lady think her name is Allsop, with one ‘p’, although they must have read her name to know who she is. What does this say about the intelligence of people who watch TV property programmes? Don’t email me: just because I ask the question doesn’t mean I don’t know the answer.

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