Simon Williams hits the bull’s eye about what’s wrong with GBBF and why the London Craft Beer Festival is so much better

I don’t think I’ve ever read a blogpost I agreed with more than Simon Wiliams of CAMRGB’s take on the Great British Beer Festival at Olympia last week versus the London Craft Beer Festival, also last week, in Hackney. Read it here. Basically, the problem with the GBBF, 40 years on from the very first one in Covent Garden, is that it’s utterly unimaginative, dull, unengaging and uninspiring. Too much of the beer is too samey (mind, that’s a reflection of the state of the British small brewing scene), and while there are interesting and challenging beers to find, it’s a pain in the butt trying to track therm down. What’s more, reports suggest that if you go at the end of the week, all the most interesting beers will be long sold out. It really needs a serious rethink in terms of presentation, approach, purpose: in particular, there should be far more involvement from the breweries supplying the beer than just turning up with casks and pumpclips and then buggering off. At the LCBF, in contrast, the beers are almost without exception challenging and exciting, the stalls are staffed by people from the breweries involved who are delighted to chat. Despite the room the LCBF was held in being far too hot, I enjoyed myself, and enjoyed the beers, far more than I did at the GBBF. I could say much more, but Simon has said it all, and very well.