Have public perceptions of beer styles become so skunked that it would be a marketing disaster to call a beer by its proper name? On a rare trip to Sainsbury’s I picked up something from the supermarket chain’s current Taste the Difference beer range that it calls “Celebration Ale”, and which announces itself as “A… Read More The stout that dare not speak its name
My normal reason for travelling to Parson’s Green in West London is to drink at the White Horse, still a fine place to find a wide selection of beers in a congenial setting (except if the upper middle classes bring you out in a rash, of course). I was in Sloaneland yesterday, however, for the… Read More Twenty more beers before lunchtime
This blog is currently the top result in a Google search for outsize menswear chain Massachusetts. I haven’t, you’ll guess, ever written about retailers of XXL male clothing in the Greater Boston area, but I did make a joke when I blogged on judging at the Sainsbury’s beer competition in April about the name of the… Read More Sainsbury’s winning bottled beers
The time is 10am and there are 20 different beers to be drunk before lunchtime. It must be another supermarket beer judging. I judged for the twice-yearly Tesco Beer Awards quite a few times, but this week’s was the Sainsbury’s Beer Competition, and although Sainsbury’s has brought in the same PR team to organise the… Read More Twenty beers before lunchtime
