Tag Archives: Okells

Sainsbury’s winning bottled beers

This blog is currently the top result in a Google search for outsize menswear chain Massachusetts. I haven’t, you’ll guess, ever written about retailers of XXL male clothing in the Greater Boston area, but I did make a joke when I blogged on judging at the Sainsbury’s beer competition in April about the name of the High & Mighty brewery in New England being in honour of the outfitters for gentlemen of a more substantial scale.

It’s not, of course, the brewery’s name comes from an alleged comment supposedly made by Julius Caesar about the ancient Britons drinking a “high and mighty liquor” made from barley and water which left “space enough for the performance of many great actions before it quite vanished the spirits.”

Sadly, I’m really sorry guys, and also sorry for the Ridgeway Brewery in Oxfordshire, which brews High & Mighty’s Beer of the Gods under licence in the UK, Caesar never said any such thing. This “quote” appears in several modern publications, and is even given a precise chapter reference as to where it allegedly appears in Caesar’s De Belli Bello Gallico by Mia Ball in her history of the Worshipful Company of Brewers. It’s not in De Belli Bello Gallico, nor in anything else Caesar or any other Roman wrote. It’s a fake quote. Somebody, some time, for some reason, made it up.

I’m also sorry for High & Mighty, and Ridgeway, for their missing out on the top prize in the 2008 Sainsbury’s Beer Competition, the results of which were announced today at Sainsbury’s HQ in Holborn, central London. High & Mighty Beer of the Gods was one of 16 bottled beers to get through the first round of judging back in April, and those 16 beers went on sale in more than 400 Sainsbury’s stores for five weeks over August and the first part of September. The top two best-selling beers were guaranteed a further six months on the shelves in 260 Sainsbury’s stores.

Continue reading Sainsbury’s winning bottled beers