In which I give more badly written beer history a good kicking

Why oh why am I still having to write lengthy corrections to articles about the history of India Pale Ale? Well, apparently because the Smithsonian magazine, the official journal published by the Smithsonian Institution, is happy to print articles about the history of India Pale Ale without anybody doing any kind of fact-checking – and… Read More In which I give more badly written beer history a good kicking

Why Greene King doesn’t care that the haters hate its IPA

Hard luck, haters: Greene King knows you don’t like its IPA, you think it’s too bland, “not a real IPA” at 3.6% abv, and it doesn’t care at all. Not the tiniest drop. In fact it’s probably quite pleased you don’t like it. You’re not its target market – it’s after a vastly larger constituency.… Read More Why Greene King doesn’t care that the haters hate its IPA

Five facts you may not have known about India Pale Ale for #IPAday

IPA in India in the 19th century was drunk ice-cold There are several references to “light bitter beer” being drunk “cold as ice could make it, the most refreshing of all drinks in this climate” in the journals and letters of expats in India from the 1820s to the 1850s. The earliest use of the… Read More Five facts you may not have known about India Pale Ale for #IPAday

The Bass red triangle: things AB-InBev won’t tell you

There are stupid marketeers, and there’s AB-InBev. The Belgo-Brazilians have decided to rename one of the oldest beer brands in Britain, Bass pale ale, a literally iconic IPA, as “Bass Trademark Number One”. It’s a move so clueless, so lacking in understanding of how beer drinkers relate to the beers they drink, I have no… Read More The Bass red triangle: things AB-InBev won’t tell you

India Session Ales – tremendous new trend or oxymoronic category fail?

“All the IBUs, half the ABV” is how the American beer writer Brian Yaeger describes the newest (?) beery trend in the United States: the “India Session Ale”. As you’ll have gathered, the ISA is meant to have the flavours of an American-style IPA, but at a more “sessionable” gravity. “Sessionable” is in the eye… Read More India Session Ales – tremendous new trend or oxymoronic category fail?

The earliest use of the term India pale ale was … in Australia?

The continuing fantastic expansion in the number of old documents scanned, OCR’d and available on the internet is presenting the lucky historical searcher with constant opportunities to push back the boundaries. The latest terrific find is an ante-dating of the first use of the expression “India pale ale” by almost six years, taking it from… Read More The earliest use of the term India pale ale was … in Australia?

More IPA myths that must die on #IPADay

It’s #IPADAY again, and time for some more IPA mythbusting. Despite the best efforts of many, an amazing amount of inaccurate, made-up rubbish continues to be perpetuated about the history and origins of IPA, or India Pale Ale. All the myths below are genuine statements culled in the past few weeks from websites that claim… Read More More IPA myths that must die on #IPADay