Everybody and their grandad loves Punk IPA

There are some fascinating facts to be extracted from the YouGov “Most Popular UK Beer and Cider Brands” survey for Q2 2022, not least the fact that James Watt, Beer Twitter’s most hated villain, runs one of the UK’s most popular craft beer brands right across the age spectrum, from 20-year-old Millennials to Baby Boomers… Read More Everybody and their grandad loves Punk IPA

19th August 202219th August 2022 Martyn Cornell11 Comments

How to convert a lagerboy

Fuller’s was not the only brewer with a viral ad on the stocks for last year’s Rugby world cup: the Wychwood chaps had one lined up for their Hobgoblin beer called How to convert a lagerboy. The video shows a chavvy lager-drinker wearing a Burberry baseball cap and slumped at a table, Suddenly a goblin runs… Read More How to convert a lagerboy

29th February 2008 Martyn CornellLeave a comment

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'Zee-tho-fyle', by Martyn Cornell, an award-winning blog about beer now and then, founded in 2007

Tag: Hobgoblin

Everybody and their grandad loves Punk IPA

How to convert a lagerboy

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