Why Greene King doesn’t care that the haters hate its IPA

Hard luck, haters: Greene King knows you don’t like its IPA, you think it’s too bland, “not a real IPA” at 3.6% abv, and it doesn’t care at all. Not the tiniest drop. In fact it’s probably quite pleased you don’t like it. You’re not its target market – it’s after a vastly larger constituency.… Read More Why Greene King doesn’t care that the haters hate its IPA

Young’s pubs sell a million pints of craft beer in six months

One fascinating statistic popped up when I was talking to Stephen Goodyear, chief executive of Young’s, this week for the day job: Young’s pubs sold a million pints of craft beer in the six months to September 29 this year. That’s “craft beer” defined as “kegged beers made by small brewers”, in Young’s case, pretty… Read More Young’s pubs sell a million pints of craft beer in six months