Tag Archives: Goose Island

Barrel-aged stout and my own egregious selling-out

Amid all the dodgy news that has hit the American craft beer scene over the past month or so – Founders Brewing Co, the largest in Michigan, having to settle a racial discrimination suit, AB-Inbev  stealing the slogan a small brewer has been using for nearly ten years, Lagunitas dumping all over community groups that had been relying on it for fund-raising, Redhook of Seattle finally being swallowed completely, New Belgium of Colorado, the fourth-largest American craft brewery, also losing its independence to a brewing megagiant – one scandalous example of appalling misbehaviour by a big brewer attempting to throw its vast weight around in a morally disgusting fashion seems to have passed by surprisingly unnoticed.

I’m referring to the attempt by AB-InBev – them again – to punish the Chicago-based journalist and author Josh Noel, in total defiance of the values of free speech and honest, upright dealing: the most shocking example of trying to crush commentary you don’t like that I can recall in the beer industry.

Josh has been writing about the Chicago beer scene for many years for the city’s big newspaper, the Chicago Tribune, and in particular he has been championing Bourbon County Stout, the whiskey-barrel-aged Imperial stout first made by Goose Island Beer Company in the mid-1990s that started an entire new beer style. In 2018 he wrote a book on BCS, Goose Island, and the acquisition of Goose Island by Anheuser-Busch back in 2011 called Barrel-Aged Stout and Selling Out, subtitled “Goose Island, Anheuser-Busch and how craft beer became big business”.

It’s one of the very best books on craft beer history I have read – possibly THE best – and one of the best business books I have seen in general. It was deservedly garlanded with the Book of the Year award by the North American Guild of Beer Writers, and if you haven’t read it, you really should get yourself a copy right now. It’s a thorough, deeply researched, sometimes brutal but totally fair and honest account of the origins and growth of Goose Island since it was founded by businessman John Hall in 1988, looking hard at the pressures that led to the sale of the brewery in 2011, and how and why the brewery, its products and ethos have changed over the decades. AB-Inbev clearly hated it.

I was going to paraphrase what happened after the book came out, but Josh wrote it up so much better than I could in a series of tweets, so here is Josh’s story, with occasional interjections by me (and American spellings). We pick it up just after Goose Island has declined to invite him to the annual preview release of the latest iteration of BCS:

“First time in the 10 years I’ve covered beer for the Chicago Tribune. I was told the brewery ‘wasn’t comfortable’ [mealy-mouthed creeps. Be honest, ye scabs – MC] with me attending. What does that mean? Who wasn’t comfortable? Why? They wouldn’t explain any of that. How’d we get here? What’s happening? Well it began last year.

Goose Island initially didn’t invite me to last year’s Bourbon County preview either — six months after my book came out. The book was mostly Goose-positive up to its 2011 sale to Anheuser-Busch. Then the story took on a lot more nuance about the brewery and brand in AB’s hands.

That change was inevitable thanks to Anheuser-Busch’s needs and goals — and why it bought Goose Island in the first place (along with 10 more craft breweries). There was no way around AB’s anti-competitive practices, lack of transparency and aim of market domination.

So, faced with not being invited to last year’s Bourbon County media preview — something about “needing to have a better working relationship” [“needing you to kiss our bottoms” more like – MC] — I argued I’d been fair and measured. Not always positive. But fair. They ultimately agreed. I attended the tasting. I championed the debut of Bourbon County Wheatwine (which went on to win a FOBAB medal). Didn’t much care for Vanilla or Bramble.

I’d been covering Bourbon County since 2010. Back then there was no media tasting. Goose Island was too busy to think much about media at all. Aside from a few dedicated bloggers, very few people were writing about Bourbon County — or craft beer in Chicago at all.

This was the earliest story I wrote about Bourbon County. About the (gasp!) $45 price tag on the first iteration of Rare Bourbon County Stout, in 2010. And year by year, buzz built for the annual Bourbon County release. As time went on, I expressed interest in tasting ahead of the releases, to tell the story of beers changing the beer drinking game in Chicago and beyond. I called Bourbon County Chicago’s “most important beer ever.

We did annual tastings, just the brewers and me. It was low-key and very relaxed. In 2015, things changed. Biggest change: Goose and AB went all in on the barrel-aging program, building a gargantuan new barrel-aging warehouse to blow up Goose’s barrel-aging program. The brewery also realized it shouldn’t just give me and the Chicago Tribune an informal first taste. It should make an event of it. And Goose did. The first “proper” Bourbon County media tasting happened in 2015, at that barrel warehouse. It was a candlelit affair with two tables full of writers, bloggers, podcasters, etc. They’ve done it every year since, and even expanded it to NYC media.

(Side note: at that 2015 tasting, I believe I was the first person to note what would inevitably be a disastrous infection issue in four of that year’s Bourbon County beers. I said Bourbon County Coffee tasted peppery and “off to me.” But I digress …)

2015 was also the year that, thanks to the scope and scale of the barrel-aging warehouse, Bourbon County morphed from a lovely boutique product into a national workhorse. (Arguably the entire point of AB buying Goose Island.) Goose Island flooded the market with Bourbon County while also trying to maintain the aura of “exclusivity.” A beer called “Rare,” for instance, which people had stood in line/paid a premium for in 2015 landed on supermarket shelves a year later.

As part of the Anheuser-Busch machine, Bourbon County became a story beyond what was simply in the bottle. Yet, what was in the bottle also continued to matter. Bourbon County came out every Black Friday. People cared. Some of the beer was outstanding. And every year I reviewed it at Goose Island’s annual media preview with others who write about beer.

Meanwhile I wrote that book. And blogged. And found fresh ways to write about barrel-aged beers in Chicago. That included a blind tasting that showed Revolution Brewing surpassing Bourbon County in 2017. Which brings us to this year. Last week I realized I hadn’t been invited to this year’s Bourbon County tasting. So I reached out and asked what was up. That’s when I was told that the brewery “wasn’t comfortable” with me attending [translation – senior execs had got a massive snot on about Josh’s depiction of AB, and decided he needed to be punished – MC]. I asked for an explanation.

I write for the city’s largest newspaper, have written about Bourbon County for 10 years and covered Goose throughout the year, whether beer or marketing. Seems fair to be at that tasting. The issue wasn’t about special treatment or favors. It was about getting the same access as other media.

Goose Island came back with a changed story, along the lines of, “Every year there are limited seats and we have to make difficult decisions about who to invite.” Clearly untrue [indeed – why do corporations come out with this bullshit when they must know no one believes them and they simply look like shystering liars? MC], but OK, fine. It’s their party. I asked for samples of the 2019 Bourbon County beers instead, so that I could taste and review this week along with the others who will be doing so. In return, more corporate speak: “We have allocated a limited number of advance samples to the tasting events and will not be able to fulfill your request at this time.”

Blackballed by Goose Island.

Were they disinviting me because of the book? My blog posts? My Tribune coverage? Tweets? My general demeanor and disposition? I don’t know. They refused to say. Instead, they’re flying off to New York today to do a tasting for media there.

Goose Island can decide not to invite me and the Chicago Tribune to its Bourbon County media tasting for whatever reason. Its choice. But we dictate our coverage — not the people and companies we write about.”

Yes, exactly. There are two big issues here. The first is simple liberty of discussion. AB InBev is attempting to punish someone for saying things it doesn’t like. The company’s executives need to have a copy of the Fourth First Amendment to the US Constitution poked hard into their faces: “The Freedom of Speech, and of the Press … shall not be infringed.” (Addendum – just to explain, I don’t meant it’s illegal for AB InBev to ban Josh, I mean it’s utterly against the spirit of the values the country they operate in was founded upon.) The second is an important, and surprisingly little-discussed, aspect of the implied contract between sellers and buyers. If you are asking the public to give you its money for your goods and services, then there is a moral right, which you as a seller cannot and should not attempt to take away, for commentators to express their view on whether or not the exchange you are proposing – my money for your product – is a fair one. In other words, for any proposed sale/purchase, there is a right to review and to criticise which should not be suppressed, most importantly because that right is a counter-balance to the power of the seller, and acts in defence of the buyer. That applies to everything offered for sale, from theatrical performances to automobiles to beer. For AB Inbev to attempt to take that right to criticise and comment away from Josh is a morally wrong move, which should be called out, and for which the company should be ashamed.

So: given I feel so strongly about what has happened to Josh, how come, you are entitled to ask, I attended TWO events this month in London organised by Goose Island/AB InBev, one  celebrating the Obadiah Poundage recreation stout, the other for the UK launch of BCS, swallowed its beers (for free) and ate its pizza (for free)? Hypocritical, much? Should I not, rather than enjoying the warmth of the company’s East End bar and brewhouse, have been outside in the November cold waving a placard that declared: “I stand with Josh Noel: Boycott Goose Island!” and attempting to persuade fellow beer writers not to cross my picket line?

Um. Maybe. But ultimately, no, I think, and for a host of reasons. The first, and not the least, is that boycotting AB Inbev, is, as the old joke goes, like pissing myself in a dark suit: it might give me a warm feeling, but nobody else would notice. AB InBev wouldn’t have cared, certainly. Virtue signalling to no effect doesn’t help anybody. Second, for the first event, certainly, I was there to support several old pals, notably Ron Pattinson and Derek Prentice, who were involved in the Obadiah Poundage project, which I wrote about here, (Before you ask, I was sent a case of the beer beforehand. What’s it like? More Bretty, and rather sweeter, than I was expecting: not a beer that you absolutely have to rush out to buy, but a fascinating experiment, and worth picking up if you see it.)

For the second event, the London launch of BCS, I was there out of extreme curiosity, having never drunk the beer before, and unsure when I would ever get the chance to again: if you write about beer, passing up the chance to drink the beer that started the whole, now massive, barrel-aged movement, in a fit of politically correct solidarity with a fellow journalist who was barred from a press call but, let’s put this in perspective, not actually blown up seems to be to be, well, unnecessary.

I know there are beer writers who eschew any involvement with corporate freebies, but my argument has always been that I’m very happy to accept free stuff, from beer to trips abroad, when it enables me to put information in front of my readers that I would not be otherwise able to give them. Certainly I do not believe I have ever held the boot back because someone had dropped off a case of beer. Carlsberg, for example, paid me to appear in one of their corporate videos, flew me to Copenhagen three times, took me to Twickenham and Wembley to see the national rugby and football teams play and stuffed me to my eyebrows with food and drink on multiple occasions, but that didn’t prevent me from being very rude about the new-look green-label pilsner earlier this year.

As it happens the Federal Trade Commission in the US has just issued a leaflet, “Disclosures 101 for Social Media Influencers”, about openness in blog posts, tweets, Instagram posts and the like, which you can see here. It says:

“If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services.

Telling your followers about these kinds of relationships is important because it helps keep your recommendations honest and truthful, and it allows people to weigh the value of your endorsements.

As an influencer, it’s your responsibility to make these disclosures, to be familiar with the Endorsement Guides, and to comply with laws against deceptive ads. Don’t rely on others to do it for you.”

Which I think is entirely fair enough – and if you’re thinking “I don’t live in the US,” the FTC’s guide also points out: “If posting from abroad, US law applies if it’s reasonably foreseeable that the post will affect US consumers.”

So on that basis: what were those free Bourbon County Stouts you drank like, Martyn? Very fine indeed, actually: this IS a beer you really need to track down and try. It’s massively filled with flavours, something to sip, savour and enjoy, and also, judging by the differences between the 2018 and 2019, a beer that will change in fascinating ways as it ages: the 2018, for example, was very much less coconutty than the 2019, as, clearly, the influence of the wood in the Bourbon barrel began to fade. I also greatly enjoyed two beers made at the Shoreditch brewhouse (which, incidentally, is barely a hundred yards from what was once Harwood’s Bell brewhouse, famous, incorrectly, for supposedly being the place where porter was first brewed). One was a  madeira-cask-aged doppelbock, served straight from the cask it was aged in, which was wonderfully rich, the other a sour cherry and tonka bean porter, like black forest gateau in a glass.

OK, you may passionately loathe AB InBev, and vow never to approach it or its works except with a pitchfork and a flaming torch. But the unpleasant arseholes at the top of the company who decided, stupidly and unforgiveably,  that Josh Noel had to be punished for not placing his nose as far up the AB InBev bottom as they wished are not the very many thousands of people who work for the company, who are doing the best jobs they can, and who are producing beers like that sour cherry porter, and that Madeira-cask-aged doppelbock, and those iterations of BCS, and those projects like Obadiah Poundage porter, and I believe THOSE people SHOULD be supported. But supporting them doesn’t mean not being as rude as possible about the bad things corporate AB InBev gets up to, and calling the company out on it as loudly as I can.

(Addendum 2: I meant to say, but forgot, so I’m saying it now, that as a fine example of how quickly myths arrive and take root, on both the embossed bottles that Bourdon County stout now comes in, and the T-shirts that Goose Island/AB InBev gives away, the claim is made that BCS was first brewed in 1992. This appears to be down to Greg Hall, who invented the beer, being unable to remember more than a decade later when he had had the dinner with the legendary Bourbon maestro Booker Noe that led to the beer’s creation. It was, as Josh Noel uncovered while researching his book, in 1995, not 1992.)

AB Inbev’s new 1840 London porter and the hornbeam question

I am green – viridian. Ron Pattinson has been dropping hints every time I see him about his secret big new project with Goose Island in Chicago, and it’s now been revealed: a reproduction of a London porter from 1840, including authentic heritage barley, properly “blown” brown malt, and blending a long-vatted beer with a much younger version. Who do I have to kill to get hold of a bottle?

Of course, some people have knee-jerked in and slapped this down because it involves the Evil Empire, AB InBev, owner of Goose Island and, in the opinion of many, too many other formerly small craft breweries, from Four Peaks to Wicked Weed. The PC line is “I’ll never drink anything produced by a company that is fundamentally bad for, and opposed to, small independent operators and their survival.”

As it happens, I’ve just finished reading Barrel-Aged Stout and Selling Out Josh Noel’s deservedly award-winning book from last year on the take-over of Goose Island by Anheuser-Busch – do try to get hold of a copy, it’s an excellent, even-handed and sympathetic analysis of what happened and why it happened. You’ll certainly put it down after 345 pages and conclude that AB InBev is indeed interested in nothing more, ultimately, than getting you to buy its product in preference to anybody else’s, and if that meant using its weight, wealth and power to crush the entire global craft beer scene, it wouldn’t care. But that’s what big corporations do: criticising them for wanting to dominate the world is like criticising lions for chasing down and killing wildebeest. It’s the nature of the animal. Run faster, wildebeest.

Ron Pattinson outside the Anchor, Southwark, about all that remains of the former Barclay Perkins brewery, once the largest in the world

And if AB InBev wants to spend silly sums of money flying my mate Ron, and Derek Prentice, former brewer with Truman’s of Brick Lane, then Young’s, then Fuller’s, and now Wimbledon, out to Chicago to advise on recreating an almost 180-year-old beer, and take enormous pains getting the ingredients and the methodology just right, in the hope that this will greenwash their corporation and get people like me to write admiringly about them, rather than attack them for trying to squeeze smaller rivals out of the market, then they’re partly correct: I’ll still criticise where necessary, but I’m also writing admiringly about the Obadiah Poundage porter project, because I think it’s wonderful to be able to drink this beer from the past, and I don’t believe very many other organisations would have the big wallet, or the commitment, to undertake such a recreation. This is an expensive beer made with unusual ingredients back in March last year, which was then left sitting around occupying valuable real estate in Chicago for a year before being blended with the newer version and put on sale. Most companies’ accountants would have been screaming themselves puce. If not AB InBev, who else would undertake such a journey?

Anyway, watch this fascinating 20-minute video about the project, listen to Mike Siegel, research and development boss at Goose Island explain it all, see if you can spot John Hall, founder of Goose Island, popping into shot uncredited occasionally, and then come back here and I’ll discuss a few interesting points that arise, so pay attention and listen out in particular for the mentions of hornbeam, there will be questions afterwards.

CLICK HERE FOR VIDEO

Derek Prentice, brewer at Truman’s in Brick Lane in the East End of London51 years ago, compares the street scene of today with that of 1841

I didn’t expect to find anything to criticise about the history when I watched that. I nodded along as Derek Prentice accurately recounted the role of porters in 18th century London, and as Ron described the change from the all-brown-malt porters of the early 18th century to the more complicated grain bills of later porters, with pale malt, “patent” black malt and “blown” malt dried and browned over faggots of hornbeam wood, and I sat awed as Andrea Stanley of Valley Malt in Massachusetts showed the making of just such a batch of “blown” malt over a fire of hornbeam. And then something strange happened. My subconscious popped up and said: “Hornbeam – are you actually certain about that?” So I checked.

For the past 18 months I’ve been writing what is meant to be the definitive history of porter and stout, and I’ve read several hundred books and articles to pull that together. All that information goes down into the subconscious, where, as is the way of the human brain, new connections are formed that the conscious mind is unaware of until something bubbles up from the id. Now, “maltsters made blown malt for porter by drying the grains over blazing hornbeam” is a solid received fact among historians of brewing. I never doubted it. Hough, Briggs and Stevens’s Malting and Brewing Science from 1971 says so: “dried in a fierce heat from a fire of hardwood faggots made from oak, hornbeam, ash or beech” (p166). Steeped in Tradition, a history of the malting industry from 1983 by Jonathan Brown says so: “These kilns were fired by wood, mostly and preferably oak, but beech, hornbeam and ash were also commonly used.” It makes sense: blown malt was a speciality of the maltsters of Ware and other towns in East Hertfordshire, and hornbeam, which burns with a bright, hot flame, is abundant in the woods of East Herts.

Grain being dried at high temperature over a hornbeam fire at Valley Malt in Massachusetts to make ‘blown’ or ‘snapped’ malt

But as my subconscious prompted me into confirming, if you go and look, you will not actually find any references to hornbeam being used by maltsters during the time that blown malt was still being made. Many authors do not specify any particular wood. Of those that do, William Black in his Practical Treatise on Brewing of 1844 says blown malt is heated with “faggots of dry, hard wood, commonly beech or birch; fir imparting a tarry taste.” (p26). Henry Stopes, who was the 19th century’s Mr Malt, spoke only of billet and faggot wood “generally of oak but occasionally of beech” in making the blown variety (Malt and Malting, 1885, p159). E.R. Southby’s Systemic Handbook of Practical Brewing from the same year says blown malt is “dried rapidly over a fire of beech or birch wood” (p215). Herbert Edwards Wright’s A Handy Book for Brewers from 1892 says blown malt is made by subjecting the barley to “a sudden blast of intense heat generated by heating up the kiln fire with oak or beechen faggots or billets” (p309). (Wright also says that the fire risk “and the high rates of insurance demanded in consequence” meant this was a variety of malt generally made only by specialists.)

So, what to say to Ron, Derek, Andrea and Mike: “Er, thanks for all the trouble you went to, guys, that was amazing, especially the hornbeam, but, um, you might have been better off with beech …” I’m not saying nobody ever used hornbeam to make blown malt: I think it’s very likely they did. It was available, in the right place, and has similar characteristics to both birch (which is in the same botanical family) and beech, which we DO known were used (indeed, the hornbeam is known in some parts of Britain as the “ay beech”, for its habit of keeping its leaves through winter, that is “for aye”.)

Mike Siegel, r&d manager at Goose Island, tries some Obadiah Poundage at the brewery’s barrel ageing warehouse. Where’s mine?

Best not to say anything to dampen the party, really. And let’s not mention that the American hornbeam that Andrea used is a slightly different species to English hornbeam: that would be taking my (deserved) reputation for picky pedanticism too far down the road. Nor let us question why an 1840 porter is named for a man who probably died at least 70 years earlier, the pseudonymous commentator whose letter to the London Chronicle in 1760 about the tax on beer provides historians with so much information about the history of porter. (Someone in the film wonders where the original “Obadiah Poundage” got his name from: “Poundage” is an old word for tax, and one of the many Obadiahs in the Old Testament was a porter “keeping the ward ” [Nehemiah 12:25].) And please, let’s not ask why you have to query every single damned received historical fact because too often what you thought was indisputably true isn’t indisputably true at all. No, there’s a much more important question than all that: where’s my bottle?

Goose Island hopes it’s laid a golden egg in Balham

The Goose Island Vintage Ale House in Balham, South London

BAL-HAM, gateway, if the guys from Chicago’s Goose Island Beer Co are correct, to a new form of gastropub/craft beer bar: yummy grub combined with rare brews. The very first Goose Island Vintage Ale House had a goosedown-soft opening in a former Be At One cocktail bar in Ramsden Road, SW12 a week before Christmas, and ramped up the publicity last week with a “launch beer dinner” attended by Goose Island’s founder, John Hall, and president/general manager, Ken Stout. I would love to hope that they’re right: if there was just one bar like a Vintage Ale House per London borough, then the beer revolution would have ended in victory, and beer would be back at the heart of British gastronomy, from which it was brutally evicted in the 19th century.

It’s a big irony, of course, that John Hall took the idea of the British pub, and British beer, to Chicago after a tour of Europe back in the 1980s, turned his original Goose Island brewpub into one of the stars of the American brewing revival, and is now returning to the motherland with a take on the British pub that could revitalise the original concept. Ken Stout, in a simile he admits to have borrowed from someone else, compares it to the “British Invasion” of the 1960s, when groups such as the Rolling Stones and the Beatles took American music – the rhythm ’n’ blues of people like Muddy Waters and the country-influenced rock ’n’ roll of Arthur Alexander – back to the United States with their own twist on it, became a smash, and made music fans appreciate anew what they had. Now British beer fans are being taught to love the IPAs and heavyweight stouts their great-grandparents knew by American brewers who have reinvented these beers for the 21st century.

That analogy quickly falls over if you push it too hard, but it’s not totally wrong, and it has wider application than you might first think. The current Good Beer Guide lists more than 20 cask beers by British brewers called “American [something]”, another 20-plus that mention Cascade, the almost archetypal American “new” hop, in their names, and over a hundred IPAs, most, I’d give you short odds, inspired by American IPAs, that is, with big floral hop flavours. The American influence today on British cask beer is now undeniable – and let’s not even touch on the “craft keg” scene. So is Britain ready for what Goose Island says is the first dedicated exclusively American craft beer bar in the UK?

I’d love to believe so, because it provides a different and, I think, very good take on what a pub can be – and, actually, what a tied house can be. I’ve never felt having just one brewer’s products on sale has to be a barrier to complete customer satisfaction: choice is over-fetishised by beer geeks. What the Vintage Ale House offers is a place where beer, good beer, beer from a company that cares about beer, is absolutely central to the offer, but so too is good food – porter and molasses glazed beef cheeks, for example, enough to make any Hereford smile – that is designed to go with beer. Four Goose Island draught beers – IPA, Pils, Green Line pale ale and 312 Wheat – are available, but so are big 76.5cl bottles of the brewery’s seven different heavy-hitting barrel-aged Belgian-style ales, such as Sofie, a 6.5 per cent Saison, Matilda, a 7 per cent “Orval-alike” pale ale and Juliet, an 8 per cent Brett beer flavoured with blackberries. Other beers unique to the Vintage Ale House are promised, to maintain interest and bring people back. The vintage beers will hit you for between £18 and £23 a bottle, but that’s still (mostly) cheaper than the (limited) selection of wines, which start at £20 a bottle and climb to £35. At the same time, I am confident that if you like beer, you’ll love these beers in the context for which the originals styles were made: with food. If the Vintage Ale House finally encourages British pubs and bars to take beer and food pairing seriously as a core strategy John Hall should get a knighthood. I spotted Charlie McVeigh, boss of the small-but-expanding Draughthouse chain of gastropubs, at the launch, hopefully gathering some ideas, though since two of his ten pubs are in neighbouring SW11 he was probably mostly checking the new opposition: Draughthouse sells Goose Island beers. Continue reading Goose Island hopes it’s laid a golden egg in Balham

Stock (ale) answers from Goose Island and Ron Pattinson

Brewery Yard Stock Pale Ale
Brewery Yard Stock Pale Ale

Let’s get one potentially controversial point out of the way first: this is a £20 bottle of beer. If that shocks you, you’ve not been paying attention to what’s happening in the market: there are more expensive beers than that. Some of Thornbridge’s sour creations sell at £15 for a bottle half the size. And £20 is barely leaving the foothills in the Land of Wine: even my local corner offie, which will sell you 24 cans of Foster’s for £20, has half a dozen wines for sale at that much a bottle or more.

This is also a very rare bottle of beer: Goose Island has brewed not much more than a couple of thousand litres, around 3,600 (UK) pints, of Brewery Yard Stock Pale Ale, and only 600 bottles have made it to the UK, where they are on sale in fewer than a dozen London outlets, including The Rake by Borough Market (where it was launched last Thursday), Mother Kelly’s, We Bought Beer, the White Horse in Parson’s Green and Clapton Craft.

So: is it worth it? Certainly the bar has been raised once again in the “authentic old beer reproduction” high jump, after Carlsberg’s effort earlier this year in brewing an 1883 lager with revived 1883 yeast. And BYSPA is a considerably more complex drink than Carlsberg’s straightforward 19th century sipper.

The back-story first: Mike Siegel, Goose Island’s “brewing innovation manager”, decided early in 2014 that he wanted to reproduce an old British ale of some sort, one that involved ageing in oak barrels and finishing with Brettanomyces. A great many people make the sign of the cross when Goose Island is named, believing that, since it is now owned by AB InBev, all its works bear the Mark of the Beast. But for me, any company that lets one of its managers say: “Hey – I’m going to spare little expense in recreating an obscure beer from 140 years ago” cannot possibly be totally bad. Continue reading Stock (ale) answers from Goose Island and Ron Pattinson