Is there a brewery business with more books written about it – is there any business with more books written about it – than Guinness? Effectively a one-product operation, Guinness has inspired tens of millions of words. Without trying hard, I’ve managed to acquire 18 different books about Guinness, the brewery, the people, the product and/or the advertising (four of them written by people called Guinness), and that’s not counting the five editions I have of the lovely little handbook that Guinness used to give to visitors to the brewery at St James’s Gate, dated from 1928 to 1955. There are plenty more books on Guinness I don’t have.
Despite all those volumes of Guinnessiana, however, you can still find a remarkable quantity of Guinness inaccuracy and mythology, constantly added to and recycled, particularly about the brewery’s earliest days. The myths and errors range from Arthur Guinness’s date of birth (the claim that he was born on September 24, 1725 is demonstrably wrong) to the alleged uniqueness of Guinness’s yeast: the idea that the brewery’s success was down to the yeast Arthur Guinness brought with him to Dublin is strangely persistent, though the brewery’s own records show that as early as 1810-12 (and almost certainly earlier) St James’s Gate was borrowing yeast from seven different breweries.
Most accounts of the history of Guinness also miss out on some cracking stories too little known: the homosexual affair that almost brought the end of the brewery partnership in the late 1830s, for example; the still-unexplained attack of insanity that saw Guinness’s managing director, great-great nephew of Arthur Guinness I, carried out of the brewery in a straitjacket in 1895; and the link between the writings of Arthur Guinness I’s grandson Henry Grattan Guinness and the foundation of the state of Israel (which takes in the assassination of Arthur Guinness I’s great-great grandson in Egypt). Continue reading