How even giant multi-national brewing corporations can screw it up by lazily copying and pasting

Rule number one in the history writing biz is: don’t just copy-and-paste stuff off the internet (or from anywhere else), because the chances are high that what you have copied is wrong, and some fecker (me, in this case) will come along and hold you up to ridicule and abuse. I’m talking about you, today,… Read More How even giant multi-national brewing corporations can screw it up by lazily copying and pasting

Mani hands make light beer

I’ve been going on holiday with my family to the Mani, in the middle “finger” of the Peloponnese, pretty regularly since 2006: it’s a beautiful, almost entirely unspoilt place, the beaches are broad and sandy, the sun almost continuous, the people are friendly, the food is excellent, locally sourced and cheap. The beer, until now,… Read More Mani hands make light beer

Carlsberg’s new lager: the verdict is in and it’s ‘This is NOT the future of beer’

A few years back, when I was still involved in hospitality trade journalism, I would get occasional invites from Carlsberg to  PR gigs. One was to Wembley to see England play San Marino. The match itself was the predictable turkey-stuffing (5-0) but it was the entertainment beforehand we were particularly supposed to appreciate: Northampton’s Danes… Read More Carlsberg’s new lager: the verdict is in and it’s ‘This is NOT the future of beer’

Red beer, green lager, immature barley beer: the innovations I drank on a ‘jolly’ to Carlsberg

Beer made from immature “green” barley – who knew such a thing was possible? Or “red lager” made from actual red-coloured barley? And what does a beer taste like made with barley so controversial it caused a protest led by a marching band through the streets of Munich back in June? If you’re one of… Read More Red beer, green lager, immature barley beer: the innovations I drank on a ‘jolly’ to Carlsberg

Carlsberg celebrates the ordinary

So, what was it like, the ancient lager Carlsberg spent two years and hundreds of thousands of kroner recreating, resurrecting yeast out of a bottle dating back to 1883, pulling out 130-year-old brewing records, growing an ancient barley variety, hiring a floor maltings, working out the most likely hop varieties to use, reproducing the original… Read More Carlsberg celebrates the ordinary

A Copenhagen exclusive: Carlsberg fills a wooden cask with lager

If anyone ever declares again that keg beers cannot ever be as good as cask beers, I shall tell them of the night I spent at the bar of the Taphouse pub in Copenhagen with Michael Rahbek, brewer at Carlsberg’s Jacobsen brewhouse, while Jens Ungstrup, the beer manager at the Taphouse, poured us glass upon… Read More A Copenhagen exclusive: Carlsberg fills a wooden cask with lager

I have found a beer women will like – and, ironically, it’s pink

Oh, irony. It’s only a very short time since I mocked Nick Fell, marketing director at SABMiller, for sharing with us, in a presentation about getting more women to drink beer, the “duh, really?” statement that “no one wants a pink beer, including ladies.” But now I have discovered a beer I’m sure very many… Read More I have found a beer women will like – and, ironically, it’s pink

Place-based beers and 13-year-old Special Brew

I have a new “magic beer moment” to savour: drinking 13-year-old Carlsberg Special Brew in the cellars of the Jacobsen brewery in Copenhagen. Actually, that was just one of a number of great moments during my trip to Denmark earlier this month to talk about “beer and terroir from an international perspective” to a bunch… Read More Place-based beers and 13-year-old Special Brew