Tag Archives: Carlsberg

How even giant multi-national brewing corporations can screw it up by lazily copying and pasting

Rule number one in the history writing biz is: don’t just copy-and-paste stuff off the internet (or from anywhere else), because the chances are high that what you have copied is wrong, and some fecker (me, in this case) will come along and hold you up to ridicule and abuse.

I’m talking about you, today, Carlsberg, for some egregious copying-and-pasting with no original research at all on your corporate website, which claims, vis-à-vis the Lion brewery in Sri Lanka, a fair slice of which is owned by the Danes, that

“The Ceylon Brewery was the first brewery in Sri Lanka. It was established in 1881 by Sir Samuel Backer as a cottage industry, catering for the British colonial tea plantations in the hill country retreat of Nuwara Eliya. With its cool climate and natural spring water, Nuwara Eilya was the ideal location for a brewery. It acquired limited liability company status in 1911.”

Let us deconstruct this nonsense. The man they are talking about as the alleged founder of the Ceylon Brewery was actually Samuel Baker, not Backer. He started a small brewery at the hill station of Nuwara Eliya, high in the mountains of what was then Ceylon, around 1849/50, which closed a few years later. It was not built to cater for tea plantations, because there were none in Ceylon at that time: the first tea field on the island was only planted in 1867. Baker’s brewery was nothing to do with the brewery that opened 26 years after he left Nuwara Eliya. That brewery did not rely on spring water, but a stream that flowed down through the brewery site from the Lover’s Leap waterfall nearby. The brewery founded in 1881, which was, of course, the second on the island, after Baker’s, became a limited company in 1910.

Mind, even at five errors in four sentences, that’s not the worst pile of nonsense on the internet about what is now the Lion Brewery, famous today for an award-winning strong stout that is one of the last links with British colonial brewing in Southern Asia. The Lion Brewery’s own website is full of rubbish (and bizarre random capitalisation) as well:

“It is in 1860 that our story Begins. British Planter Sir Samuel Baker decided to establish a home brewery in the cool climes of Nuwara Eliya, although it was in 1881 that the facet of commercial brewing is evidenced, managed by Messrs Bremer and Pa Bavary. Ownership changed in 1884 to Murrey Brewery Company Rawalpindi, who later sold out to Ceylon Brewery, helmed by the pragmatic J B Hampson and later G W Lindsay White, who founded The Ceylon Brewery Limited in 1911.”

At least that doesn’t claim that Baker actually founded the concern that became the Ceylon Brewery Ltd, but there are still some very odd errors there. Baker had left Ceylon for Britain in 1855 (and he wasn’t knighted until 1866), so our story doesn’t begin in 1860 at all. “Pa Bavary” is a bizarre mangling: this was actually a young Belgian brewer and chemist called Auguste de Bavay. The brewery he started with a Nuwara Eliya planter named Mountsteven Bremer in 1881 suffered from a serious lack of capital, and collapsed early in 1884, and it was subsequently bought by the Murree Brewery Company (not Murrey) of Ghora Gali, 30 miles from Rawalpindi. (De Bavay left Ceylon in March 1884 to take up a position as brewer with T & A Aitken’s Victoria Parade brewery in Melbourne, Australia. He went on to have an extremely successful career as a brewer, chemist and yeast scientist, building on the work of Emil Christian Hansen at the Carlsberg brewery in Copenhagen to develop the first pure yeast used commercially in Australia, and joined Foster’s brewery in Melbourne as chief brewer in 1894, later acting as a consultant for, among others, the Swan Brewery in Perth and the Cascade brewery in Tasmania. He also had success in areas as diverse as bacteriology, metallurgy and paper making.)

The Murree Brewery Company ran the brewery in Nuwara Eliya for nine years, before pulling out, and the concern was acquired around April 1893 by a consortium led by the former transport agent for the business, an Irishman called George William Lindsay White, who was managing director of the Ceylon Brewery for nearly 30 years until a year or so before his death aged 77 in 1922. Under Lindsay White the Ceylon Brewery became a limited company in 1910. I have no idea how “the pragmatic J B Hampson” got into the story so early: John Bagshawe Hampson was a child, at best, when Lindsay White died. He was a student brewer at Samuel Smith’s in Tadcaster in 1939, and had moved to the Ceylon Brewery by 1950 when the first of his three children was born and christened in Nuwara Eliya. Hampson was manager at the brewery until 1963, when he returned to England to work for Porter-Lancastrian. So that’s six errors by the Lion brewery, five new and one repeated.

I used to slag off Wikipedia for its multiple errors, but the general level of accuracy has improved greatly over the past ten or 12 years. However, the entry on the Lion Brewery repeats most of the inaccuracies on the Carlsberg and Lion websites and adds some extra, just for you:

“The Ceylon Brewery was the first brewery established in Sri Lanka. It was established in 1849 by Sir Samuel Baker (1821–93) as a cottage industry, catering for the British colonial tea plantations in the hill country retreat of Nuwara Eliya. Nuwara Eliya was the ideal location for a brewery, with its cool climate and natural spring water. It wasn’t however until 1881 that it began brewing on a commercial basis, with the Ceylon Brewery Company, managed by Messrs Bremer and Pa Bavary. In 1884 the brewery was taken over by the Mohan Meakin Brewery of India, who later sold out to Ceylon Brewery, operated by John Bagshawe Hampson. In 1911 the brewery was acquired by G.W. Lindsay White and received limited liability company status, as the Ceylon Brewery Limited.”

That’s ten errors, including the Murree Brewery Company inaccurately and anachronistically being called “Mohan Meakin”: not only did the name Mohan Meakin not exist until the 1960s, but the Murree Brewery Company was always (and remains) a separate concern from the constituents of what became Mohan Meakin. Anyone digging into the history of brewing in India ought to know that. I also struggle to understand how anyone could look at “Pa Bavary” and not think: “Hang on, that can’t be right.” This is really not at all difficult to research: the British Library can give you web access to scanned, OCR’d copies of the Ceylon Observer, where you can speedily find the facts about De Bavay, Bremer, the Murree Brewery Company and the rest. Some trifling online detectiving, and gaps in the narrative, such as De Bavay’s and Bremer’s first names, can be filled in. It took me a morning.

Of course, the appearance of “Pa Bavary” in the Wikipedia entry means this invented individual now pops up in a host of different places. “Rewrite the Wikipedia entry!” you cry – thanks, but I don’t have the time right now to mess with Wikipedia’s templates, only to have some clown revert it later because it’s “original research”. I am also reluctant to help Wikipedia while it maintains its indefensible stance that it knows better than the Manners family how to spell the title of the Marquis of Granby: while “Marquess” is the spelling preferred by many families in Britain who use that title, the Manners family is one of those that uses the spelling “Marquis” in the courtesy title of the Duke of Rutland’s eldest son. Wikipedia, however, has decreed that its style for the title is “Marquess”, and in the face of all the evidence insists on calling the man who gave his name to so many pubs the “Marquess of Granby”. It’s rich when a pub sign is more accurate than an on-line encyclopedia.

Mani hands make light beer

I’ve been going on holiday with my family to the Mani, in the middle “finger” of the Peloponnese, pretty regularly since 2006: it’s a beautiful, almost entirely unspoilt place, the beaches are broad and sandy, the sun almost continuous, the people are friendly, the food is excellent, locally sourced and cheap. The beer, until now, has generally not been up to much, but when it’s 32ºC almost anything cold and wet will do. All the same, I was thrilled to discover this year that a local entrepreneur, Takis Kapetanéas, has opened a craft brewery on the edge of the small fishing village of Agios Nikolaos, in the Western Mani, just five minutes down the road from the seaside village of Stoupa, where we always stay.

Nema logo

Greece now has 45 breweries, up from 35 two years ago, 13 in 2009 and a mere five at the start of the century. Most are still tiny, however (indeed, the Mani Brewery, despite being one of the newest is the second-largest “craft” beer brewery in the country), some have struggled and closed, such as the Messinian brewery, near Kalamata, opened in 2009, which made beer under the similar-sounding Neda brand, but which closed a couple of years or so back; and beer remains down the list of priorities for Greek drinkers: for comparison, the country is said to have some 500 different brands of ouzo, and 3,500 wines.

Takis Kapetanéas tries some of his own beer

The brewery’s founder, Takis (short for Panagiotis) is in his early 40s and proudly Maniot born and bred: the “-éas” at the end of his family name is the universal ending for surnames in the Messinian Mani, and the brand name of his beers Nema, is a Maniot dialect word meaning “gesture” or “nod”, while the brewery logo features the  tower houses found in almost every Maniot village, where, in the past, families would retreat to defend themselves against their enemies – generally rival families from the same village.

Takis, who worked in the property business before he became a full-time brewery owner, says he “fell in love” with beer on his travels abroad, and became a “long-time” home brewer, always with the ambition to open his own brewery. The brews currently being made at the Mani Brewery, a 16 IBU 4.6 per cent abv blonde ale and a 20 IBU, 4.6 per cent abv summer ale, are “pragmatic” beers, Takis says: not the beers he would like to make which would be well-hopped IPAs and stouts, but the ones he knows will sell in the Greek market, where 99.5 per cent of the beer on sale is pale euro-lager.

The blonde is an excellent, refreshing, unfiltered, unpasteurised easy-drinking top-fermented ale, best served well-chilled: citrussy, slightly sweet, made with  the local spring water, treated as necessary (Mani tap water is unfit for drinking, containing four times more fluoride than EU recommendations, but the springs in the region provide nicely lime-hard brewing liquor), Magnum hops, Greek pils malt from the Vergina brewery in Thessaly and a touch of Vienna and carapils,. It’s a great beach or poolside beer. The summer ale, paler, slightly bitterer, slightly hoppier, is a little more complex, and a fine companion for the generally unfussy, excellent-value Greek food, all made from local ingredients, found in the many family-run restaurants in Ag Nik and its larger neighbours, Stoupa and Kardamili, where you can still dine very well for under €14 a head, including drink.

Me sampling beer at the Mani Brewery, with the Taygetos Mountains in the background

Takis and John Malcolm, an expat Scot in his 60s and another long-term home brewer who met Takis through their mutual interest in making beer, and who is now one of two assistants at the three-man brewery, offered a sample of the blonde ale that had been souped up post-fermentation with masses of extra Citra hops, a beer closer to the sorts they would like to educate local drinkers into appreciating. It was tremendous: the pale malts giving an almost transparent underpinning, like clear glass struts, to a beautifully sculpted structure of lemons, limes and mangoes whirled together in a frothy, scented, just-bitter-enough delight.

The brewery itself, which opened in June last year just off the main road south from Stoupa, between the mountains and the sea, after a short period where Nema beers were being made by the Sparta brewery, on the other side of the Taygetus mountains that divide the Mani peninsula, is housed in a building that started as an olive oil factory, spent some time as a marble works and was later a disco, which has to be, surely, one of the most varied careers of any brewery premises on the planet. Today it holds shiny Chinese-made stainless steel brewing kit: 1,200-litre brew length, mash tun, copper, lauter tun, whirlpool and hop kettle, four fermenting vessels (three 25hl, one 12.5hl), pumps and valves computer-operated, it only brews top-fermented, unfiltered, unpasteurised ales, so no lagering tanks, and there is a very small bottling and kegging line, with CO2 flushing. The kit was manufactured by Tiantai, in Jinan, Shandong, China to Takis’s specifications, and Tiantai send its Mr Wu over to Greece to put it all together: according to John Malcolm, Mr Wu did not speak English, let alone Greek, and all communication with him was via Google Translate. How much the kit actually cost, the Mani Brewery won’t say (indeed, they were rather upset when I made a guess), although John Malcolm did reveal that it cost more to ship the kit from Piraeus, Greece’s main port, to Ag Nik than it did to get it from China to Piraeus.

Lovely shiny Chinese brewing kit, installed by Mr Wu

Takis is coy about the whole source of the brewery’s funding, saying only that it is “local financing”. He has backing from a big local drinks distributor, and he has also had encouragement from Mythos Brewery, the Carlsberg subsidiary that supplies what is probably the best of Greece’s macro-lagers. The encouragement from Mythos, he thinks, is there because the company sees an operation like the Mani Brewery as expanding the market for beer in Greece, and Carlsberg would like to be able to introduce some of its more “craft” brands, such as Grimbergen (yes, I know, but that’s how Carlsberg sees it) into the country. The reasoning seems to be that if, through the availability of more craft beer from the likes of the Mani Brewery, the Greeks are persuaded to drink more unusual beers and less macro-lager and ouzo, then this will be good for Carlsberg as well.

John Malcolm serves up some beer

It’s a brave step to push unfiltered, unpasteurised, slightly hazy ales at a market that doesn’t really understand such beers yet, and once, at least, in my multiple samplings of Mani Brewery beers in numerous outlets over more than a fortnight it didn’t work – ironically, at a restaurant in Ag Nik itself, where the beer in two consecutive bottles was clearly badly oxidised. That was the only hiccup, however, and I report it solely in the interests of honesty. Otherwise, if you’re in Greece, Nema beers are worth grabbing wherever you see them. The beers of the Mani Brewery are available, on draught and/or in bottle, in almost every outlet in the region, and pushing up into Kalamata, the local big city. I greatly look forward to sampling them again, and seeing what new brews Takis, John and the rest of the team come up with.

The original version of this post contained a story that I was told by two different people, which Heineken Greece insists is totally false. It was alleged to me that after the Mani Brewery opened, Heineken Athens, brewer of leading brands of beer in Greece such as Alfa and Amstel, contacted all the local bars, restaurants and supermarkets and told them that if they started stocking the new brewery’s beers, Heineken would withdraw its own brands, plus the dispense equipment, from their premises. “Fine,” all the bar owners allegedly replied, to a Maniot. “Do you want to come and collect it now, or shall we just throw it out into the street?”

It appeared a fine example of how you should never try to bully a Maniot – they are descendants of the Spartans, and fought the Ottoman Empire for more than 350 years, eventually leading the revolt starting in 1821 that finally saw the Greeks re-establish their independence – and Heineken, unfortunately, has form: it was fined a whopping €31.45 million only five years ago (reduced on appeal to €26.73 million) by Greece’s Competition Commission for abusing its dominant position in the country’s beer market. However, the Mani Brewery was swift to distance itself as far as possible from the story, and after I contacted Heineken for a statement, Yiannis Georgakellos, communications and corporate affairs director at Athenian Brewery, Heineken’s Greek subsidiary, insisted: “The allegation that ‘Heineken Greece contacted bars and restaurants in the local area and told them that if they stocked the new brewery’s beers, Heineken would withdraw its own brands and dispense equipment from their premises’ is simply untrue. 

“Over the last five years the number of local microbrewery brands available in the market has drastically increased. This is a positive shift for us, as it gives consumers more options, thus contributing to a thriving beer culture in Greece, which is one of our main objectives as well.”

I am happy to repeat Mr Georgakellos’s assurances that the story is false, and should anybody tell you this story, Mr Georgakellos wants everybody to know that Heineken subscribes to something called Speak Up, “a service available to anyone, internally and externally, who wishes to raise a concern about possible misconduct within our company. We encourage everyone to Speak Up in confidence and without fear of retaliation about any concerns they may have. We offer several Speak Up channels such as speakup.heineken.com through which people can raise questions and concerns. They include trusted representatives and an external Speak Up service (telephone and online) which is run by an independent third party and available 24/7, 365 days a year.”

That’s good to know.

Carlsberg’s new lager: the verdict is in and it’s ‘This is NOT the future of beer’

A few years back, when I was still involved in hospitality trade journalism, I would get occasional invites from Carlsberg to  PR gigs. One was to Wembley to see England play San Marino. The match itself was the predictable turkey-stuffing (5-0) but it was the entertainment beforehand we were particularly supposed to appreciate: Northampton’s Danes had taken over part of Wembley town hall and turned it into an “If Carlsberg did pubs” pub, with unlimited free pints of lager delivered on sushi-style conveyor belts, the Lightning Seeds as the pub band and Ian Wright, Paddy McGuinness and Jeff Stelling as pre-match pundits. It was quite fun, as quite fun goes, but the big drawback was the beer: Carlsberg.

Carlsberg’s rfevamped “Danish pilsner’ in a glass older than the marketer who thought it was a great idea to drop the word ‘lager’ from the product

I don’t have anything against big-corporation beer in itself, but I do have a big problem with dull beer: I can’t drink it. I have a very low boredom threshold with food and drink (and most other experiences, actually) and I would literally rather drink nothing than drink more than a couple of pints of beer with no interest. And that Carlsberg: it wasn’t actually bad, or faulty, it was simply a cypher, a blank hole where beer should have been. There was no pain in drinking it, but it was a hedonistic vacuum that actively repelled me, that made me not wish to experience this beery nothing.

The one upside, I thought, was that at least I wasn’t going to get embarrassingly drunk on free beer, since I couldn’t bring myself to bring it near my mouth. So I waited, faintly bored, until the drinking was over and we could go and watch the match – which was a similar sort of experience to the beer, ironically. Had it been a ten-nil walloping, that would have been good to watch. Had it been decent opposition, that would have been good, too. But five-nil against San Marino, a country with a population the size of Letchworth: meh.

So: come forward to the present day, and the Cobblertown-based Danes are now apparently admitting that, indeed, their beer really hasn’t been up to much: the San Marino of beerdom. In the run-up to a relaunch last month of the basic 3.8 per cent abv “Green” Carlsberg, the company started retweeting tweets from drinkers comparing the beer to drinking stale breadsticks, or the bathwater your granny died in, using the increasingly popular “beat us, we’re bad” strategy marketeers seem to think makes consumers love them because they’re apparently being deeply honest, for a change. Then its VP of marketing in the UK, Liam Newton, pulled on the sackcloth, dumped a pile of ashes over his head, threw himself on his knees and wailed: “At Carlsberg UK, we lost our way. We focused on brewing quantity, not quality; we became one of the cheapest, not the best. In order to live up to our promise of being ‘probably the best beer in the world’, we had to start again.” Actually, Liam, you used to say “Probably the best lager in the world”, you little fibber, not least because prosodically the two beats of “lager” make for a better-sounding slogan that the single beat of beer: cretic, trochee, spondee, cretic rather than the clunkier cretic, cretic, cretic,

Green Carlsberg is now calling itself a Danish pilsner, rather than a lager: presumably “consumer feedback” suggests “pilsner” sounds posher. Poor Bhavya Mandanna, head brewperson at Carlsberg UK, ventriloquised the following nonsense, courtesy of Carlsberg’s PR people: “Our new Pilsner has a fuller body and a perfect balance of bitterness and sweetness made possible through modifications to our brewing process and the addition of bittering hops in the brewhouse.” Wow, they’re adding bittering hops in the brewhouse! There’s innovative! Tell us more, Bhavya, and let’s see if you can say it while the PR man sits you in his knee with his hand up the back of your jacket as he swallows a pint of supposedly perfectly balanced lager: “Aroma hops with citrus and floral top notes give a greater depth of flavour whilst maintaining the light and refreshing qualities of Carlsberg.”

Enough guff. Just because PR people make it appear you’re as filled with marketing bollocks as they are, it doesn’t mean you’re automatically a bad brewer. It’s only fair to put Bhavya’s new-style Green Carlsberg in a taste-off to see how it performs. I decided to pair it against Camden Town’s new “Weeknite Any Day” lager, a 3 per cent beer I suspect only escaped being called “Everyday lager” because that would have given the Portman Group the blue giptions for suggesting you could drink every day. And the result is (the envelope, please …)

The result, I’m actually disappointed to say, is exactly what a cynic might expect. The “new” Green Carlsberg, selling for £1 a 33cl bottle in your local corner offie (that’s £1.72 a pint), is scarcely less dull than its previous incarnation. It smells of almost nothing. It tastes of almost nothing. There’s a faintly meaty, metallic aftertaste that lingers for too long. More flavour comes through as the beer opens up in the glass, but so does a bitterness just hovering on the edge of unpleasant. A slight malt sweetness is present, but the main sensation is of something massively watered down. I’m bored even thinking about it.This is NOT the future of beer, and Carlsberg are only wasting time on what should be a controlled rundown of a beer in terminal decline.

Camden Week Nite: is this AB Inbev’s secret weapon in the fruity lager war?

Camden Town’s Week Nite, though, is a little bit of a revelation. It’s one of a growing number of what might be called “floral” or “fruity” lagers, cold-fermented beers made with hop varieties more normally associated with warm-fermented American IPAs – see, for example, Guinness’s Hop House 13 lager, hopped with Galaxy, a strongly flavoured Australian hop with lots of tropical fruit/peach aromas, Topaz, another Australian hop, with hints of clove and lychee and Mosaic, from the US, with more tropical/floral/citrus flavours – that are becoming increasingly popular – see, for example, Guinness’s Hop House 13, very likely to be already on a bar top near you just three years after its launch.

What this new style of lager is delivering is taste, something that, 20 years after the American IPA revolution, is finally becoming a mainstream demand, plus “cold refreshingness”’ something beers such as Carlsberg once had tied up and held down on the ground, but which is no longer enough. What Week Nite is delivering as well is relatively low alcohol: it used to be that a three per cent beer would have to be made with roasted or high-dried malts, like a brown ale or a dark mild or a sweet stout, to deliver flavour. Brewers are now discovering that it is possible to deliver flavour in a low-gravity beer with American-heritage hops:

Week Nite has Motueka, a New Zealand hop with Saaz in its family tree but also NZ hops to give a distinctly tropical fruits aroma, and Centennial, one of the classic American “C-hops”, adding more citrus flavours, as whirlpool hops, and it is then dry-hopped with Motueca and Centennial again, plus Cascade, another citrussy American C-hop, and left unfiltered and unpasteurised – but moves likely to increase the flavour in a low-gravity beer. The result is a somewhat austere beer with a restrained mango, physalis and passionfruit nose, mango juice in the mouth, just enough bitterness to hold it all up and the body of an ultra-marathon runner: not so much thin as wiry. That sounds harsher than I mean to be on this beer: for a three per cent alcohol brew it stands up very well, and it should hit the target market, people wanting something tasty that won’t lay them out, right in the eye. The 33cl can represents exactly one UK unit of alcohol: pace yourself and you could drink one of these every 40 minutes while staying totally sober.

You don’t have to stare too deeply into a beer-filled crystal ball to predict that (1) there will be a constant flow of launches of floral/fruity lagers, in the wake of Hop House 13, and (2) this poses big problems for the “standard” lager giants, who can’t reformat their existing beers, for fear of alienating their existing drinkers, but who are not recruiting new drinkers in enough numbers to maintain market share. The “lager louts” of the 1980s are now, to revive an old joke, becoming Saga louts, 30 years on, as they close in on their 60s, and nobody aged 18 wants to drink the beer a 60-year-old drinks. It looks like Carlsberg’s pet British micro, London Fields, has already had an attempt at a “fruity” lager with the launch of Broadway Boss, using a “traditional” hop in the boil but “a new American variety in the whirlpool to give it a lemony zing.” Unfortunately the whole first batch has had to be recalled after high levels of DMS in the final product, but they’ll be back …

What, then, do AB InBev and Heineken do, with so much invested in Stella, Budweiser, Fosters and the rest? Will we see the launch of Stella floral, of Fosters fruity, or will they try new brands entirely, using, perhaps, their recently acquired “craft” breweries as cover? Those of you at the back shouting “Camden Town is owned by AB InBev!” – yes, exactly. What we have here with Week Nite is a floral/fruity toe in the lager by AB InBev’s marketers, to see if anybody bites. If it doesn’t work, no problem: no embarrassment for the big brands. If it does, then woo-hoo, roll that baby out round the distribution network.

And on cue, *ding* into my email intray today comes a release from Shepherd Neame about its new Bear Island Triple Hopped Lager, hopped with Saaz, pretty much the standard “noble” lager hop, from Bohemia, somewhat herby, but also Challenger, a British hop with a touch of orange marmalade, and, that one again, Mosaic, for the floral/tropical/citrus delivery. There’ll be plenty more along soon.

Red beer, green lager, immature barley beer: the innovations I drank on a ‘jolly’ to Carlsberg

Beer made from immature “green” barley – who knew such a thing was possible? Or “red lager” made from actual red-coloured barley? And what does a beer taste like made with barley so controversial it caused a protest led by a marching band through the streets of Munich back in June?

One for the tickers: Plane Ale, from Mikkeller, only available at 35,000 feet on SAS flights. Thanks to the wonders of GPS-enabled smartphones, I can tell you I was six and a half miles above the small Dutch village of Rottum, in Groeningen province, while drinking this beer

If you’re one of the people who believes no beer writer should ever accept hospitality from a brewer, for fear of being corrupted, then you’ll need to stop reading this post now, because everything that follows was gathered on a trip to Copenhagen last week paid for by Carlsberg. I wasn’t on my own, of course: there were also a dozen or so beer writers and trade journos, and, more importantly from Carlsberg’s viewpoint, 250 or so assorted others including customers from key markets, staff from Carlsberg operations around the globe (I met some very nice men and women from Tuborg Turkey who insisted on having their pictures taken with me, having seen me in the film I was paid to appear in about last year’s Carlsberg ReBrew project, recreating an 1883 lager), people from PR and design companies who have Carlsberg as a client and mates of the Carlsberg Foundation (Carlsberg’s owner), all there to help celebrate 170 years since JC Jacobsen opened the Carlsberg brewery in the Copenhagen suburb of Valby.

The brewing kit at Warpigs, the joint-venture restaurant/brewery by Mikkeller and Three Floyds in Copenhagen’s meat-packing district

For unknown reasons, this trip has encouraged a mountain of scorn and mockery from the rigidly puritan, obsessively put on public record every free pint anybody ever bought you end of the beer-writing world, with the top of that mountain of scorn claimed as the moral high ground. There are a host of reasons for believing this is a stupid and nonsensical position to take, but here are just three before we return to the important stuff. If you believe you have responsibilities to your readers as a writer about beer, you ought to take every opportunity to uncover information they will find interesting. If that includes accepting a free trip from a brewer, and you prefer to insist that your integrity will suffer unless you stay at home, you’re badly letting your readers down by refusing to go and learn stuff on their behalf. Next, if you accept payment in magazines or newspapers for your writings on beer, what do you think the ultimate source of that payment is? The advertising budgets of those brewers you refuse to accept direct hospitality from, of course. Continue reading Red beer, green lager, immature barley beer: the innovations I drank on a ‘jolly’ to Carlsberg

Carlsberg celebrates the ordinary

So, what was it like, the ancient lager Carlsberg spent two years and hundreds of thousands of kroner recreating, resurrecting yeast out of a bottle dating back to 1883, pulling out 130-year-old brewing records, growing an ancient barley variety, hiring a floor maltings, working out the most likely hop varieties to use, reproducing the original brewing water, having oak casks made in a Lithuanian cooperage, making moulds of vintage bottles so that new versions could be hand-blown, and then flying in dozens of journalists and beer writers to Copenhagen from as far away as Malaysia and California to drink the result. Continue reading Carlsberg celebrates the ordinary

A Copenhagen exclusive: Carlsberg fills a wooden cask with lager

The Elephant Gate at the old Carlsberg brewery. That swastika's a hit of an elephant in the room – er, road …
The Elephant Gate at the old Carlsberg brewery

If anyone ever declares again that keg beers cannot ever be as good as cask beers, I shall tell them of the night I spent at the bar of the Taphouse pub in Copenhagen with Michael Rahbek, brewer at Carlsberg’s Jacobsen brewhouse, while Jens Ungstrup, the beer manager at the Taphouse, poured us glass upon glass of porter and stout (and the occasional pale ale), all of them excellent, some of them stunning.

It’s hard to pick standouts, but they would certainly include the Carnegie 175th Anniversary Porter, brewed in 2011, still presenting masses of deep, dark chewy chocolate/roast malt flavour, and worth every krone of the £10.70 per 40cl glass the Taphouse charges; the milk chocolate stout from Brewfist in Italy, like chocolate mousse and cream; Jacobsen’s own Mermaid porter, brewed in 2013; and Michael Rahbek’s latest porter, made with four per cent of peat-smoked malt from the maltings at Denmark’s Stauning whisky distillery, a lovely beer even at a few weeks old, the peat smoke giving just the right level of background spice.

I also got to contrast and compare a couple more Jacobsen beers, the 2007 version of the Golden Naked Christmas ale (named for the type of barley used, I believe) and its 2016 iteration. The nine-year-old version reminded me strongly of aged Fuller’s Vintage Ale, which would be proper, since this is described as in the “English Strong Ale” style: the foundation of sweetness still there in the new beer has dried out after nearly a decade, and there’s a tart, aggressive quality coming through. Danes have a great love for Christmas beers, and Tuborg Julebryg is the fourth best-selling beer in the country, even though it’s only on sale for ten weeks a year, but Golden Naked is now apparently challenging its position as the top-selling yuletime tipple.

Michael Rahbek is clearly a hugely talented brewer, and a terrific man to have a beer-fuelled evening of conversation with, and I can’t thank him and Jens Ungstrup enough for one of the best nights in a bar I have ever had.

Emil Christian Hansen, pioneer of pure yreast lager brewing
Emil Christian Hansen, pioneer of pure yeast lager brewing

I was in Copenhagen for my tiny contribution to the festivities celebrating the 140th anniversary of the founding of the Carlsberg Research Laboratory: my job was to give an outside beer historian’s perspective on the work done by Emil Christian Hansen at the laboratory in Copenhagen for a film being made about the event, and the special beer being brewed for the celebration using 133-year-old yeast resurrected from an old Carlsberg bottle. The plan is to to replicate as far as possible the first beer made that followed the precepts Hansen developed at the laboratory. Hansen, for those who don’t know, pioneered single-yeast-strain brewing, isolating from the mass of different varieties of yeast present in an old-style brew just the one that made the best beer and cultivating this pure strain up: and Carlsberg, instead of sitting on this technology, threw over any competitive advantage it might have gained, and gave it away to any brewer who wanted it – including, according to a letter of thanks found in the Carlsberg archives, one Mr Heineken of Amsterdam.

Gabriel Sedlmayr, father of lager beer brewing
Gabriel Sedlmayr, father of lager beer brewing

Mind, this followed on from the generosity of Gabriel Sedlmayr II of the Spaten brewery in Munich, the man who, in 1845, gave Carlsberg’s founder, Jacob Christian Jacobsen, his first lager yeast. Sedlmayr perfected Bavarian bottom-fermentation methods and then also handed over his secrets – and his yeast – to anyone who asked. If you go down Ny Carlsberg Vej (“New Carlsberg Way”) in Valby in Copenhagen, through the famous elephant gate, you will see on the wall of what was the Carlsberg brewery – closed 2008 – two busts in niches. One is of EC Hansen, the other Gabriel Sedlmayr. I doubt there is another brewery in the world that celebrates a rival in this way. (Spaten is now owned by AB InBev: one Carlsberg employee I know suggested, semi-seriously, that the Danish brewery ought to rescue Sedlmayr’s legacy by making an offer for Spaten that the Belgo-Brazilians could not refuse.)

I was filmed by Estonian TV in January, sitting in the Prospect of Whitby in Wapping, for a programme about IPA: Baltic television viewers may be approaching peak Martyn Cornell. Filming for my slot in the Carlsberg programme took place in the Giniz bar, an “Engelsk inspireret Pub i midten af Valby”, and, fortified by a glass of rye porter from the Herslev brewery, one of my favourite Danish concerns, I attempted to sound convincingly erudite. Hopefully they won’t cut backwards and forwards in the final edit, and the beer in my glass won’t shoot up and down the way it does in the famous bar scene in Ice Cold in Alex. I think I got away with the act of appearing knowledgeable: at any rate, the film’s producer, Jesper Æro (to whom more thanks for making the process as painless for me as possible) didn’t throw me out of the bar and make me find the way to my hotel on my own, and instead invited me along to the next part of the filming.

This, I was very happy to find, was in the Carlsberg laboratory, where Erik Lund, the brewmaster at the lab, was filling one of the wooden casks that have been specially made by coopers in Lithuania for what is being called by Carlsberg the “Re-Brew” project. I’m guessing the casks are made out of the tight-grained wood once a favourite with brewers known as Memel oak, from the former name of the port in Lithuania (now Klaipėda) whence it was exported. Much care was taking with the filling: the cask itself, with a capacity of around 150 litres, was kept in a cold store before it was filled up, to ensure the beer would not get a shock when it was racked out of the cold lagering tank, and the cask was also flushed through with CO2 before the beer went in, to push out the atmospheric oxygen. Once filled, it was back into cold storage for another couple of weeks’ lagering.

After that, on 18 May, there will be a “tapping ceremony” at the brewery of this new-old beer, of which only 400 litres have been made. I’m delighted to say that, along with a fair number of other beer journalists, I’ll be there to try it: I’ll let you know how it goes.

Eric Lund at the Carlsberg laboratory fills a cask with ber from the lager tank that is as close to an authemntic 19th century lager as Carlsberg can get
Eric Lund at the Carlsberg laboratory fills a cask with beer from the lager tank that is as close to an authentic 19th century lager as Carlsberg can get

I have found a beer women will like – and, ironically, it’s pink

Oh, irony. It’s only a very short time since I mocked Nick Fell, marketing director at SABMiller, for sharing with us, in a presentation about getting more women to drink beer, the “duh, really?” statement that “no one wants a pink beer, including ladies.” But now I have discovered a beer I’m sure very many women will like – and it’s pink.

Not that they’ll like it because of its colour, of course: they’ll like it because it’s a very fine beer, with great depth and complexity of flavour, a beautiful deep bassoon-like bitterness (in contrast to the violins-and-saxophones bitterness of hoppier beers) giving structure to a sweetness that is laced through with liquorish and dark green herbal flavours. How do I know women will like it? Because when I sampled a bottle myself, right after thinking: “This is an extraordinarily good beer”, my next thought was: “I bet Mrs Z would enjoy it” – and not only did she enjoy it greatly, she relieved me of the rest of the bottle, consuming it all herself. Mrs Z is rarely a beer-drinker, touching only the very occasional pils and the even more occasional wheat brew. So if she loves a beer that I think is great too, you can bet we have a genuine cross-party vote-winner.

It's pink, but this ain't no Barbie brew
It’s pink, but this ain’t no Barbie brew

What is this beer? It’s Crazy Viking, one of the brews I brought back from my trip to Denmark last month to talk at the conference on Ny Nordisk Øl, or “New Nordic Beer”, it’s made by Det Lille Bryggeri or Little Brewery, from the small village of Bringstrup, just outside Ringsted, in the middle of the Danish island of Zealand (the one Copenhagen sits on), and it’s a deep ruddy pink because it contains considerable quantities of beetroot (red beet, to Americans) and beetroot extract, added both into the wort before boiling and in the fermentation tank. It also has in it masses of liquorice and nettles, those two giving most of the bitterness, I’m guessing, and only an “extremely limited” amount of hops. Beetroot is about seven per cent sugar, of course, and doubtless that helps to lift the abv of the beer up to 7.9%.

Det Lille Bryggeret’s brewer, René Hansen, has made beers with beetroot as his contribution to the New Nordic food and beer culture movement: the first, with just beetroot and nettles, was called Red Viking, and the one I drank (until Mrs Z stole it from me) has liquorice as well and is called Crazy Viking. It’s the second New Nordic Beer movement-inspired brew to completely blow me away, after the Hø Øl (hay ale) from the Herslev Bryghus I mentioned here (more irony: the Herlsev guys are now having to fight their local bureaucrats, who are trying to ban them from putting hay in their beer on the grounds that it’s not a listed food ingredient under EU regulations. I’ve sent them a copy of a page from Thomas Tryon’s book published in England in the 1690s that mentions hay ale, to show it’s an old tradition – hope it helps, it’s a marvellous beer.)

Crazy Viking logoI’m not sure the Crazy Viking beer name would recommend itself to women drinkers, and nor, probably, would the beer’s bottle label, with its image of an utterly sloshed Viking, one helmet horn drooping. But the liquid itself is an example of what a number of people have suggested since Nick Fell raised the spectre of the missing female beer drinker again back in October: that if there is going to be a style of beer that will appeal to a broader spectrum of women than drink beer now, it certainly won’t be one made by a giant corporation setting out deliberately to capture that market, and it’s much more likely to be the result of an accidental spin-off from a craft brewer or group of craft brewers, like the Ny Nordisk Øl crowd, making a beer that everybody agrees is great, regardless of gender.

Which gives me an excuse to rerun on this blog the dreadful history of the efforts brewers in the UK have made – unsuccessfully – to target women drinkers for three decades, sometimes with, yes, pink beer. For the history of beer marketing is littered with the smoking wrecks of attempts to get females to drink more beer, dating back to the 1980s.

Continue reading I have found a beer women will like – and, ironically, it’s pink

Place-based beers and 13-year-old Special Brew

I have a new “magic beer moment” to savour: drinking 13-year-old Carlsberg Special Brew in the cellars of the Jacobsen brewery in Copenhagen.

den Lille Havfrue
If you’re in Copenhagen you do, really, have to go and pay your respects to den Lille Havfrue

Actually, that was just one of a number of great moments during my trip to Denmark earlier this month to talk about “beer and terroir from an international perspective” to a bunch of brewers not just from Denmark, but Norway and Sweden as well, as part of a conference in the town of Korsør organised by the New Nordic Beer movement (Ny Nordisk Øl, pronounced roughly “noo nordisk ohl”). The men leading the campaign are two brewers, Anders Kissmeyer, formerly of the award-winning Copenhagen brewery Nørrebro Bryghus, and Per Kølster of Kølster Malt og Øl in the appropriately named village of Humlebæk – “Hops Creek” – north of Copenhagen, and PR man Christian Andersen. The idea of Ny Nordisk Øl is to forge a distinctly Nordic take on brewing, using Nordic traditions and, most especially, Nordic ingredients – not just flavourings, such as heather, sweet gale and wormwood, but yeast and other micro-organisms sourced specifically from a Nordic environment, in just exactly the same way as the New Nordic Cuisine movement has fused tradition and modernity to create a style of cooking that is rooted in a place and yet free to experiment (the success of which effort can be judged by the fact that the Copenhagen restaurant Noma, short for “Nordisk Mad”, or “Nordic Food”, which is one of the leaders of New Nordic Cuisine, has been voted “best restaurant in the world” by its peers in four out of the past five years). In a world where the craft beer movement seems intent on replacing one kind of ubiquity – bland Big Brewer lager – with another – highly hopped fruit-salad pale ales – it’s a trumpet-call to battle on behalf of individualistic, rooted, idiosyncratic beers, made by brewers intent on arriving at something that could only have been made in one place and at one time, that excites me greatly.

Hærvejs Lyng
Hærvejs Lyng heather beer: the ‘hær’ in Hærvejs is the same as the here in Hereford

Judging by the number of highly enthusiastic Nordic brewers I met in Korsør – I’m guessing, but there must have been 50 or 60 attendees – and the excellent Ny Nordisk Øl-inspired beers I drank there, it’s a movement with a good weight of support behind it, and terrific results to show those wondering if “beer terroir” is just a gimmick. There have been various names given to the sort of products brewers involved in the Ny Nordisk Øl movement are making, but the one I like best comes from the United States – “place-based beers”. Fortunately I was able to tell the Nordic supporters of “place-based beer” that they are far from alone. In the United States, in Australia, in New Zealand, in Italy and France, there are plenty of others pursuing the same goal, of making beers with what one American called “the essence of here” in them. (I’ll be putting up my presentation on this blog, and naming names, later in the week). The bad news is that in what one might call the “Old World”, there is much less interest in the concept of “beer terroir”.

Hø Øl, or 'Hay Ale',
Mark Hø Øl, or ‘Hay Ale’, once brewed in Britain

One of the ironies of trying to find “beer terroir” today is that once, of course, all beers were local, and reflected their local environment, local ingredients (local hop varieties, “land-race” strains of barley, local water, local yeasts) and local traditions. Porter, the world’s first “industrial” beer, the popularity of which powered the growth of what became the world’s largest breweries at the time, was developed in London as a local beer for local people, satisfying the desire of the city’s working classes for a refreshing calorie-filled beer, brewed using brown malt made in Ware, Hertfordshire, 20 miles to the north, hops from Kent, just to the east, and London well-water, full of calcium carbonate, which helps make good dark beers; matured using giant vats, a technique invented by and originally unique to London brewers; and served using methods of blending old and new beer specifically reflecting customers tastes, while being drunk with foods it was regarded as a particularly fine accompaniment to: boiled beef and carrots, for example, a very traditional old London dish. Even pilsner, the most widely reproduced beer style in the world began as a beer very much reflecting its Bohemian locality: made with Moravian malted barley, local Saaz hops and its home town’s particularly soft water. Coming from the other direction, brewing traditions that are still deeply rooted in the local landscape – in particular the Belgian brews such as Lambic – now seem to be as reproducable as pilsen became, and almost as global. Every American brewer seems to want to make a Belgian ale laden with Brettanomyces bruxellensis, and they can buy that yeast right off the shelf, rather than having to move to Payottenland. When you see a brewery in Britain making a Gooseberry Gose, a variation on a style of beer from Saxony that was effectively unknown until a few years ago, you know you’re living in a world where “local” appears to mean very little.

Xperimentet No 2, beiitered with sea wormwood ('strandmalurt' in Danish
Xperimentet No 2, bittered with sea wormwood (‘strandmalurt’ in Danish)

Which is what the supporters of Ny Nordisk Øl are fighting against – and although they don’t have many fellow travellers in the rest of Europe, it’s to be hoped that when other brewers start tasting the beers that Ny Nordisk Øl has inspired, it will spur them to produce ales that reflect their own places. Here are my notes on some of the “place-based beers” I tried in Denmark: An unlabelled (IIRC – although I may just have failed to record the name) ale brewed with sea wormwood (less bitter than the wormwood used in absinthe), camomile and sea buckthorn, three popular flavourings with Nordic brewers seeking to make a hopless ale. This had a lovely, deep, tongue-coating, very up-front bitterness, a pale, slightly cloudy appearance, a mouthfilling rotundity, and finally a sweetness under a full, vegetally/weedy flavour. Ny Nordisk Hærvejs Lyng from the Vyborg Bryghus: a hop-free heather beer with a massive nose of honey, and liquid honey in the mouth but with a sharp tart lemony undertone, lightly petillant with no head. It’s alcoholic lemon and honey cough sweets. (The ale is named for the Hærvejen, or “Army Way”, a road that runs down the Jutland peninsula from Viborg to, eventually, Hamburg.) Continue reading Place-based beers and 13-year-old Special Brew

The history of yeast: breaking news

UPDATE

Ha! As I wrote yesterday, researchers in yeast genetics are changing the story on the history of yeast all the time, and the day I put that post up, new findings on the genetics of lager yeast came out which, as New Scientist reported, take the hybridisation narrative further down the road to a fascinating destination.

To quote New Scientist, Gavin Sherlock and Barbara Dunn of Stanford University, California, compared the genes of 17 lager and ale yeast strains across the world, with origins dating from between 1883 and 1976, and derived from breweries as diverse as Carlsberg and Labatt, Rainier and Heineken:

It has long been thought that Saccharomyces pastorianus, the yeast used in lager production, formed only once from the hybridisation of S. cerevisiae and S. bayanus. Instead, the team discovered that it happened at least twice in two separate locations in Europe, giving rise to the two different lager families … The hybrid, which makes lager instead of ale, probably evolved in Bavarian beer-brewing cellars during the 16th century.

The team also found that Saaz yeasts have a single copy of each parent yeast’s genome, whereas the Frohberg yeasts have an extra copy from S. cerevisiae. They believe this difference affects the flavour of the lager, as well as how quickly the yeasts can ferment the hops

[my emphasis, and sic, fer gawd’s sake. Bloody journalists … do they know nothing?]

Continue reading The history of yeast: breaking news

S&N and continental cock-ups

So Scottish & Newcastle falls to the Carlsberg/Heineken combo, thanks to what now turns out to be its foolish involvement in the Russian beer market, leaving not a single one of the former “Big Six” British brewers in existence, and plenty of questions to be answered – what will happen to S&N’s stake in Caledonian, for example? What about WaverleyTBS, the distribution company S&N owns that delivers many independent small brewers’ beers to British pubs?

Just as important, does Heineken have the ability and experience to make any decent sort of run in the British beer scene, now it has become UK brewing’s biggest player, covering everything from keg and cask ale through standard lager to cider? It’s a much more complicated market than any other the jolly green Dutch giant deals in (even if the head of the Heineken family does live in Britain).

Two other news items you may have missed if you don’t read the trade press suggest that big continental companies can’t hack the intricacies of the UK beer market. First, Inbev is withdrawing the strong Artois Bock after less than three years.

Continue reading S&N and continental cock-ups