Tag Archives: Carlsberg

Red beer, green lager, immature barley beer: the innovations I drank on a ‘jolly’ to Carlsberg

Beer made from immature “green” barley – who knew such a thing was possible? Or “red lager” made from actual red-coloured barley? And what does a beer taste like made with barley so controversial it caused a protest led by a marching band through the streets of Munich back in June?

One for the tickers: Plane Ale, from Mikkeller, only available at 35,000 feet on SAS flights. Thanks to the wonders of GPS-enabled smartphones, I can tell you I was six and a half miles above the small Dutch village of Rottum, in Groeningen province, while drinking this beer

If you’re one of the people who believes no beer writer should ever accept hospitality from a brewer, for fear of being corrupted, then you’ll need to stop reading this post now, because everything that follows was gathered on a trip to Copenhagen last week paid for by Carlsberg. I wasn’t on my own, of course: there were also a dozen or so beer writers and trade journos, and, more importantly from Carlsberg’s viewpoint, 250 or so assorted others including customers from key markets, staff from Carlsberg operations around the globe (I met some very nice men and women from Tuborg Turkey who insisted on having their pictures taken with me, having seen me in the film I was paid to appear in about last year’s Carlsberg ReBrew project, recreating an 1883 lager), people from PR and design companies who have Carlsberg as a client and mates of the Carlsberg Foundation (Carlsberg’s owner), all there to help celebrate 170 years since JC Jacobsen opened the Carlsberg brewery in the Copenhagen suburb of Valby.

The brewing kit at Warpigs, the joint-venture restaurant/brewery by Mikkeller and Three Floyds in Copenhagen’s meat-packing district

For unknown reasons, this trip has encouraged a mountain of scorn and mockery from the rigidly puritan, obsessively put on public record every free pint anybody ever bought you end of the beer-writing world, with the top of that mountain of scorn claimed as the moral high ground. There are a host of reasons for believing this is a stupid and nonsensical position to take, but here are just three before we return to the important stuff. If you believe you have responsibilities to your readers as a writer about beer, you ought to take every opportunity to uncover information they will find interesting. If that includes accepting a free trip from a brewer, and you prefer to insist that your integrity will suffer unless you stay at home, you’re badly letting your readers down by refusing to go and learn stuff on their behalf. Next, if you accept payment in magazines or newspapers for your writings on beer, what do you think the ultimate source of that payment is? The advertising budgets of those brewers you refuse to accept direct hospitality from, of course.

The Warpigs bar in Copenhagen with Henry and Sally, the two Mikkeller chaacters invented by illustrator Keith Shore, rendered in neon

Finally, does anyone think Michael Jackson paid for all his trips round the world to investigate breweries in dozens of different countries? Of course he didn’t: they were paid for by brewers, maltsters, distillers and the like, and those paid-for trips helped him become the massively influential beer (and whisky) writer he was. I have a book written by Michael, and translated into Polish and published by the Tyskie brewery in Poland, a subsidiary (at the time) of SAB Miller. If you had suggested to the Beer Hunter that by his accepting a commission from a multinational brewer to write a book his other work was irrecoverably compromised, he would have looked at you over his glasses with an expression that told you exactly what he thought you were. I’m not Michael Jackson, but I’ve learnt something useful on every trip any brewer has paid for me to go on, and that all feeds back into what I write.

Water Mother by the Danish sculptor Kai Nielsen, in the main hall of the Ny Carlsberg Glyptotek

Back to Copenhagen. The highlight of the trip was supposed to be a TEDx event on the subject “Trust Uncertainty”, held for the 250-plus attendees in a hall at the deeply impressive Ny Carlsberg Glyptotek, the art museum founded by JC Jacobsen’s son Carl, and paid for, of course, by the sale of many millions of pints of lager. (It has copies of Rodin’s Burghers of Calais and Degas’s Little Dancer of 14 years, and would be worth visiting just to stand in front of either one of those. You can see another copy of the Burghers outdoors in Victoria Tower Gardens, by the Thames in London, but for me the darkened, indoors setting of the Glyptotek greatly heightens the emotional impact of Rodin’s six stoic, heroic, literally monumental figures, depicted in the moments when they still believed they were about to be executed by the English, having chosen to sacrifice themselves to save their fellow citizens from being massacred.)

A horse-drawn Carlsberg dray in the yard of the old brewery in Copenhagen. Note the casks slung below the dray, and attached by a gibbet-gab, the doublehook and chain I talked about here

The TED talks were, I’m afraid, TEDious: what you need at these kind of events is at least one speaker with a little charisma. The finale was a speech by JC Jacobsen, founder of Carlsberg, who died 130 years ago, but appeared in front of the audience apparently resurrected and talking live (using what was described in the publicity as “holographic technology”, but which was actually the 155-year-old theatrical technique of Pepper’s Ghost). The talk by JC Jacobsen (ror rather, the actor playing Jacobsen) was, again, on “embracing uncertainty”. This was, as someone else (Pete Brown?) remarked, deeply ironic, since the real Jacobsen’s entire career, and also that of his great protégé Emil Christian Hansen, who pioneered pure yeast cell cultivation, was devoted to removing as much uncertainty as possible from beer brewing. But it was very much an internal PR event for Carlsberg, as these shows generally are: it was being streamed live so more than 4,000 company employees around the world could tune in.

Zoran Gojkovic, the director of brewing science and technology at the Carlsberg labs

The “break-out session” at the end, however, was much greater fun, since our group was taken off to the Carlsberg research laboratories for a presentation by Erik Lund, head brewer at the labs, and Zoran Gojkovic, the director of brewing science and technology, on three pioneering beers. The tall, thin, ascetic and slightly starchy Dane and the rounder, jollier, goatee-bearded Serbian make a great double act, powered by the huge enthusiasm they both obviously have for their jobs.

Continue reading Red beer, green lager, immature barley beer: the innovations I drank on a ‘jolly’ to Carlsberg

Carlsberg celebrates the ordinary

So, what was it like, the ancient lager Carlsberg spent two years and hundreds of thousands of kroner recreating, resurrecting yeast out of a bottle dating back to 1883, pulling out 130-year-old brewing records, growing an ancient barley variety, hiring a floor maltings, working out the most likely hop varieties to use, reproducing the original brewing water, having oak casks made in a Lithuanian cooperage, making moulds of vintage bottles so that new versions could be hand-blown, and then flying in dozens of journalists and beer writers to Copenhagen from as far away as Malaysia and California to drink the result. Continue reading Carlsberg celebrates the ordinary

A Copenhagen exclusive: Carlsberg fills a wooden cask with lager

The Elephant Gate at the old Carlsberg brewery. That swastika's a hit of an elephant in the room – er, road …
The Elephant Gate at the old Carlsberg brewery

If anyone ever declares again that keg beers cannot ever be as good as cask beers, I shall tell them of the night I spent at the bar of the Taphouse pub in Copenhagen with Michael Rahbek, brewer at Carlsberg’s Jacobsen brewhouse, while Jens Ungstrup, the beer manager at the Taphouse, poured us glass upon glass of porter and stout (and the occasional pale ale), all of them excellent, some of them stunning.

It’s hard to pick standouts, but they would certainly include the Carnegie 175th Anniversary Porter, brewed in 2011, still presenting masses of deep, dark chewy chocolate/roast malt flavour, and worth every krone of the £10.70 per 40cl glass the Taphouse charges; the milk chocolate stout from Brewfist in Italy, like chocolate mousse and cream; Jacobsen’s own Mermaid porter, brewed in 2013; and Michael Rahbek’s latest porter, made with four per cent of peat-smoked malt from the maltings at Denmark’s Stauning whisky distillery, a lovely beer even at a few weeks old, the peat smoke giving just the right level of background spice.

I also got to contrast and compare a couple more Jacobsen beers, the 2007 version of the Golden Naked Christmas ale (named for the type of barley used, I believe) and its 2016 iteration. The nine-year-old version reminded me strongly of aged Fuller’s Vintage Ale, which would be proper, since this is described as in the “English Strong Ale” style: the foundation of sweetness still there in the new beer has dried out after nearly a decade, and there’s a tart, aggressive quality coming through. Danes have a great love for Christmas beers, and Tuborg Julebryg is the fourth best-selling beer in the country, even though it’s only on sale for ten weeks a year, but Golden Naked is now apparently challenging its position as the top-selling yuletime tipple.

Michael Rahbek is clearly a hugely talented brewer, and a terrific man to have a beer-fuelled evening of conversation with, and I can’t thank him and Jens Ungstrup enough for one of the best nights in a bar I have ever had.

Emil Christian Hansen, pioneer of pure yreast lager brewing
Emil Christian Hansen, pioneer of pure yeast lager brewing

I was in Copenhagen for my tiny contribution to the festivities celebrating the 140th anniversary of the founding of the Carlsberg Research Laboratory: my job was to give an outside beer historian’s perspective on the work done by Emil Christian Hansen at the laboratory in Copenhagen for a film being made about the event, and the special beer being brewed for the celebration using 133-year-old yeast resurrected from an old Carlsberg bottle. The plan is to to replicate as far as possible the first beer made that followed the precepts Hansen developed at the laboratory. Hansen, for those who don’t know, pioneered single-yeast-strain brewing, isolating from the mass of different varieties of yeast present in an old-style brew just the one that made the best beer and cultivating this pure strain up: and Carlsberg, instead of sitting on this technology, threw over any competitive advantage it might have gained, and gave it away to any brewer who wanted it – including, according to a letter of thanks found in the Carlsberg archives, one Mr Heineken of Amsterdam.

Gabriel Sedlmayr, father of lager beer brewing
Gabriel Sedlmayr, father of lager beer brewing

Mind, this followed on from the generosity of Gabriel Sedlmayr II of the Spaten brewery in Munich, the man who, in 1845, gave Carlsberg’s founder, Jacob Christian Jacobsen, his first lager yeast. Sedlmayr perfected Bavarian bottom-fermentation methods and then also handed over his secrets – and his yeast – to anyone who asked. If you go down Ny Carlsberg Vej (“New Carlsberg Way”) in Valby in Copenhagen, through the famous elephant gate, you will see on the wall of what was the Carlsberg brewery – closed 2008 – two busts in niches. One is of EC Hansen, the other Gabriel Sedlmayr. I doubt there is another brewery in the world that celebrates a rival in this way. (Spaten is now owned by AB InBev: one Carlsberg employee I know suggested, semi-seriously, that the Danish brewery ought to rescue Sedlmayr’s legacy by making an offer for Spaten that the Belgo-Brazilians could not refuse.)

I was filmed by Estonian TV in January, sitting in the Prospect of Whitby in Wapping, for a programme about IPA: Baltic television viewers may be approaching peak Martyn Cornell. Filming for my slot in the Carlsberg programme took place in the Giniz bar, an “Engelsk inspireret Pub i midten af Valby”, and, fortified by a glass of rye porter from the Herslev brewery, one of my favourite Danish concerns, I attempted to sound convincingly erudite. Hopefully they won’t cut backwards and forwards in the final edit, and the beer in my glass won’t shoot up and down the way it does in the famous bar scene in Ice Cold in Alex. I think I got away with the act of appearing knowledgeable: at any rate, the film’s producer, Jesper Æro (to whom more thanks for making the process as painless for me as possible) didn’t throw me out of the bar and make me find the way to my hotel on my own, and instead invited me along to the next part of the filming.

This, I was very happy to find, was in the Carlsberg laboratory, where Erik Lund, the brewmaster at the lab, was filling one of the wooden casks that have been specially made by coopers in Lithuania for what is being called by Carlsberg the “Re-Brew” project. I’m guessing the casks are made out of the tight-grained wood once a favourite with brewers known as Memel oak, from the former name of the port in Lithuania (now Klaipėda) whence it was exported. Much care was taking with the filling: the cask itself, with a capacity of around 150 litres, was kept in a cold store before it was filled up, to ensure the beer would not get a shock when it was racked out of the cold lagering tank, and the cask was also flushed through with CO2 before the beer went in, to push out the atmospheric oxygen. Once filled, it was back into cold storage for another couple of weeks’ lagering.

After that, on 18 May, there will be a “tapping ceremony” at the brewery of this new-old beer, of which only 400 litres have been made. I’m delighted to say that, along with a fair number of other beer journalists, I’ll be there to try it: I’ll let you know how it goes.

Eric Lund at the Carlsberg laboratory fills a cask with ber from the lager tank that is as close to an authemntic 19th century lager as Carlsberg can get
Eric Lund at the Carlsberg laboratory fills a cask with beer from the lager tank that is as close to an authentic 19th century lager as Carlsberg can get

I have found a beer women will like – and, ironically, it’s pink

Oh, irony. It’s only a very short time since I mocked Nick Fell, marketing director at SABMiller, for sharing with us, in a presentation about getting more women to drink beer, the “duh, really?” statement that “no one wants a pink beer, including ladies.” But now I have discovered a beer I’m sure very many women will like – and it’s pink.

Not that they’ll like it because of its colour, of course: they’ll like it because it’s a very fine beer, with great depth and complexity of flavour, a beautiful deep bassoon-like bitterness (in contrast to the violins-and-saxophones bitterness of hoppier beers) giving structure to a sweetness that is laced through with liquorish and dark green herbal flavours. How do I know women will like it? Because when I sampled a bottle myself, right after thinking: “This is an extraordinarily good beer”, my next thought was: “I bet Mrs Z would enjoy it” – and not only did she enjoy it greatly, she relieved me of the rest of the bottle, consuming it all herself. Mrs Z is rarely a beer-drinker, touching only the very occasional pils and the even more occasional wheat brew. So if she loves a beer that I think is great too, you can bet we have a genuine cross-party vote-winner.

It's pink, but this ain't no Barbie brew
It’s pink, but this ain’t no Barbie brew

What is this beer? It’s Crazy Viking, one of the brews I brought back from my trip to Denmark last month to talk at the conference on Ny Nordisk Øl, or “New Nordic Beer”, it’s made by Det Lille Bryggeri or Little Brewery, from the small village of Bringstrup, just outside Ringsted, in the middle of the Danish island of Zealand (the one Copenhagen sits on), and it’s a deep ruddy pink because it contains considerable quantities of beetroot (red beet, to Americans) and beetroot extract, added both into the wort before boiling and in the fermentation tank. It also has in it masses of liquorice and nettles, those two giving most of the bitterness, I’m guessing, and only an “extremely limited” amount of hops. Beetroot is about seven per cent sugar, of course, and doubtless that helps to lift the abv of the beer up to 7.9%.

Det Lille Bryggeret’s brewer, René Hansen, has made beers with beetroot as his contribution to the New Nordic food and beer culture movement: the first, with just beetroot and nettles, was called Red Viking, and the one I drank (until Mrs Z stole it from me) has liquorice as well and is called Crazy Viking. It’s the second New Nordic Beer movement-inspired brew to completely blow me away, after the Hø Øl (hay ale) from the Herslev Bryghus I mentioned here (more irony: the Herlsev guys are now having to fight their local bureaucrats, who are trying to ban them from putting hay in their beer on the grounds that it’s not a listed food ingredient under EU regulations. I’ve sent them a copy of a page from Thomas Tryon’s book published in England in the 1690s that mentions hay ale, to show it’s an old tradition – hope it helps, it’s a marvellous beer.)

Crazy Viking logoI’m not sure the Crazy Viking beer name would recommend itself to women drinkers, and nor, probably, would the beer’s bottle label, with its image of an utterly sloshed Viking, one helmet horn drooping. But the liquid itself is an example of what a number of people have suggested since Nick Fell raised the spectre of the missing female beer drinker again back in October: that if there is going to be a style of beer that will appeal to a broader spectrum of women than drink beer now, it certainly won’t be one made by a giant corporation setting out deliberately to capture that market, and it’s much more likely to be the result of an accidental spin-off from a craft brewer or group of craft brewers, like the Ny Nordisk Øl crowd, making a beer that everybody agrees is great, regardless of gender.

Which gives me an excuse to rerun on this blog the dreadful history of the efforts brewers in the UK have made – unsuccessfully – to target women drinkers for three decades, sometimes with, yes, pink beer. For the history of beer marketing is littered with the smoking wrecks of attempts to get females to drink more beer, dating back to the 1980s.

Continue reading I have found a beer women will like – and, ironically, it’s pink

Place-based beers and 13-year-old Special Brew

I have a new “magic beer moment” to savour: drinking 13-year-old Carlsberg Special Brew in the cellars of the Jacobsen brewery in Copenhagen.

den Lille Havfrue
If you’re in Copenhagen you do, really, have to go and pay your respects to den Lille Havfrue

Actually, that was just one of a number of great moments during my trip to Denmark earlier this month to talk about “beer and terroir from an international perspective” to a bunch of brewers not just from Denmark, but Norway and Sweden as well, as part of a conference in the town of Korsør organised by the New Nordic Beer movement (Ny Nordisk Øl, pronounced roughly “noo nordisk ohl”). The men leading the campaign are two brewers, Anders Kissmeyer, formerly of the award-winning Copenhagen brewery Nørrebro Bryghus, and Per Kølster of Kølster Malt og Øl in the appropriately named village of Humlebæk – “Hops Creek” – north of Copenhagen, and PR man Christian Andersen. The idea of Ny Nordisk Øl is to forge a distinctly Nordic take on brewing, using Nordic traditions and, most especially, Nordic ingredients – not just flavourings, such as heather, sweet gale and wormwood, but yeast and other micro-organisms sourced specifically from a Nordic environment, in just exactly the same way as the New Nordic Cuisine movement has fused tradition and modernity to create a style of cooking that is rooted in a place and yet free to experiment (the success of which effort can be judged by the fact that the Copenhagen restaurant Noma, short for “Nordisk Mad”, or “Nordic Food”, which is one of the leaders of New Nordic Cuisine, has been voted “best restaurant in the world” by its peers in four out of the past five years). In a world where the craft beer movement seems intent on replacing one kind of ubiquity – bland Big Brewer lager – with another – highly hopped fruit-salad pale ales – it’s a trumpet-call to battle on behalf of individualistic, rooted, idiosyncratic beers, made by brewers intent on arriving at something that could only have been made in one place and at one time, that excites me greatly.

Hærvejs Lyng
Hærvejs Lyng heather beer: the ‘hær’ in Hærvejs is the same as the here in Hereford

Judging by the number of highly enthusiastic Nordic brewers I met in Korsør – I’m guessing, but there must have been 50 or 60 attendees – and the excellent Ny Nordisk Øl-inspired beers I drank there, it’s a movement with a good weight of support behind it, and terrific results to show those wondering if “beer terroir” is just a gimmick. There have been various names given to the sort of products brewers involved in the Ny Nordisk Øl movement are making, but the one I like best comes from the United States – “place-based beers”. Fortunately I was able to tell the Nordic supporters of “place-based beer” that they are far from alone. In the United States, in Australia, in New Zealand, in Italy and France, there are plenty of others pursuing the same goal, of making beers with what one American called “the essence of here” in them. (I’ll be putting up my presentation on this blog, and naming names, later in the week). The bad news is that in what one might call the “Old World”, there is much less interest in the concept of “beer terroir”.

Hø Øl, or 'Hay Ale',
Mark Hø Øl, or ‘Hay Ale’, once brewed in Britain

One of the ironies of trying to find “beer terroir” today is that once, of course, all beers were local, and reflected their local environment, local ingredients (local hop varieties, “land-race” strains of barley, local water, local yeasts) and local traditions. Porter, the world’s first “industrial” beer, the popularity of which powered the growth of what became the world’s largest breweries at the time, was developed in London as a local beer for local people, satisfying the desire of the city’s working classes for a refreshing calorie-filled beer, brewed using brown malt made in Ware, Hertfordshire, 20 miles to the north, hops from Kent, just to the east, and London well-water, full of calcium carbonate, which helps make good dark beers; matured using giant vats, a technique invented by and originally unique to London brewers; and served using methods of blending old and new beer specifically reflecting customers tastes, while being drunk with foods it was regarded as a particularly fine accompaniment to: boiled beef and carrots, for example, a very traditional old London dish. Even pilsner, the most widely reproduced beer style in the world began as a beer very much reflecting its Bohemian locality: made with Moravian malted barley, local Saaz hops and its home town’s particularly soft water. Coming from the other direction, brewing traditions that are still deeply rooted in the local landscape – in particular the Belgian brews such as Lambic – now seem to be as reproducable as pilsen became, and almost as global. Every American brewer seems to want to make a Belgian ale laden with Brettanomyces bruxellensis, and they can buy that yeast right off the shelf, rather than having to move to Payottenland. When you see a brewery in Britain making a Gooseberry Gose, a variation on a style of beer from Saxony that was effectively unknown until a few years ago, you know you’re living in a world where “local” appears to mean very little.

Xperimentet No 2, beiitered with sea wormwood ('strandmalurt' in Danish
Xperimentet No 2, bittered with sea wormwood (‘strandmalurt’ in Danish)

Which is what the supporters of Ny Nordisk Øl are fighting against – and although they don’t have many fellow travellers in the rest of Europe, it’s to be hoped that when other brewers start tasting the beers that Ny Nordisk Øl has inspired, it will spur them to produce ales that reflect their own places. Here are my notes on some of the “place-based beers” I tried in Denmark: An unlabelled (IIRC – although I may just have failed to record the name) ale brewed with sea wormwood (less bitter than the wormwood used in absinthe), camomile and sea buckthorn, three popular flavourings with Nordic brewers seeking to make a hopless ale. This had a lovely, deep, tongue-coating, very up-front bitterness, a pale, slightly cloudy appearance, a mouthfilling rotundity, and finally a sweetness under a full, vegetally/weedy flavour. Ny Nordisk Hærvejs Lyng from the Vyborg Bryghus: a hop-free heather beer with a massive nose of honey, and liquid honey in the mouth but with a sharp tart lemony undertone, lightly petillant with no head. It’s alcoholic lemon and honey cough sweets. (The ale is named for the Hærvejen, or “Army Way”, a road that runs down the Jutland peninsula from Viborg to, eventually, Hamburg.) Continue reading Place-based beers and 13-year-old Special Brew

The history of yeast: breaking news

UPDATE

Ha! As I wrote yesterday, researchers in yeast genetics are changing the story on the history of yeast all the time, and the day I put that post up, new findings on the genetics of lager yeast came out which, as New Scientist reported, take the hybridisation narrative further down the road to a fascinating destination.

To quote New Scientist, Gavin Sherlock and Barbara Dunn of Stanford University, California, compared the genes of 17 lager and ale yeast strains across the world, with origins dating from between 1883 and 1976, and derived from breweries as diverse as Carlsberg and Labatt, Rainier and Heineken:

It has long been thought that Saccharomyces pastorianus, the yeast used in lager production, formed only once from the hybridisation of S. cerevisiae and S. bayanus. Instead, the team discovered that it happened at least twice in two separate locations in Europe, giving rise to the two different lager families … The hybrid, which makes lager instead of ale, probably evolved in Bavarian beer-brewing cellars during the 16th century.

The team also found that Saaz yeasts have a single copy of each parent yeast’s genome, whereas the Frohberg yeasts have an extra copy from S. cerevisiae. They believe this difference affects the flavour of the lager, as well as how quickly the yeasts can ferment the hops

[my emphasis, and sic, fer gawd’s sake. Bloody journalists … do they know nothing?]

Continue reading The history of yeast: breaking news

S&N and continental cock-ups

So Scottish & Newcastle falls to the Carlsberg/Heineken combo, thanks to what now turns out to be its foolish involvement in the Russian beer market, leaving not a single one of the former “Big Six” British brewers in existence, and plenty of questions to be answered – what will happen to S&N’s stake in Caledonian, for example? What about WaverleyTBS, the distribution company S&N owns that delivers many independent small brewers’ beers to British pubs?

Just as important, does Heineken have the ability and experience to make any decent sort of run in the British beer scene, now it has become UK brewing’s biggest player, covering everything from keg and cask ale through standard lager to cider? It’s a much more complicated market than any other the jolly green Dutch giant deals in (even if the head of the Heineken family does live in Britain).

Two other news items you may have missed if you don’t read the trade press suggest that big continental companies can’t hack the intricacies of the UK beer market. First, Inbev is withdrawing the strong Artois Bock after less than three years.

Continue reading S&N and continental cock-ups

Making S&Nse

So the sharks have started moving closer to Scottish & Newcastle. This is the latest in a series of foregone conclusions in the British brewing scene since a Conservative government decided it would be a jolly idea to partially sever the tie between brewers and pub ownership with the Beer Orders of 1989.

The result, which had been predicted as far back as 1950, by a right-wing economist called Arthur Seldon, writing in The Economist. was that the big brewers – Bass (including Tennents of Scotland), Whitbread, Allied (Ind Coope, Ansells and Tetley’s), Courage, Grand Met (Watneys), Whitbread and S&N, quickly abandoned pub ownership almost entirely.

Then, because brewing in the UK isn’t that profitable, the big brewers abandoned brewing, so that by 2001 only Scottish & Newcastle was left of the Big Seven brewers of 1989 – the rest merged with others or transformed into something else, such as distillers or hotel companies.

S&N, which swallowed the brewing interests of Courage and Watney, rose from being the smallest of the Big Seven to being the largest UK brewer, while the rest of the industry was brought by Interbrew of Belgium (Whitbread and part of Bass), Coors of the United States (the rest of Bass) and Carlsberg of Denmark (Allied).

Unfortunately for S&N, it never dominated its home market the way Heineken, Anheuser-Busch, Carlsberg or SAB of South Africa did theirs, and it has never been able to find the transformational deal that would turn it into a true and invulnerable giant. It bought Kronenbourg off Danone in 2000, and became the biggest brewer in France; it bought Hartwall of Finland in 2002 and gained a half-share, with Carlsberg, in BBH, owner of the biggest brewing concern in Russia (to Carlsberg’s great annoyance). But what it really needed to do was acquire a truly global coverage, the way Interbrew did by merging with Ambev of Brazil, or SAB did by merging with Miller of the United States.

Continue reading Making S&Nse