Of all the multiple nonsenses written about the acquisition of a minority stake in Beavertown Brewery by Heineken International, perhaps the stupidest came from someone called Kirk Hilton on Twitter, who declared this week that Logan Plant and his crew had “chosen to turn their back on the craft beer community” and “should know about… Read More There is no such thing as the ‘craft beer community’
A total of £50m has been raised in the UK over the past four years in crowdfunding efforts by more than 40 different craft breweries, and half a dozen craft beer retail operators who have tapped tens of thousands of – overwhelmingly male – investors. More than half the money raised went to just one… Read More Fanboy investors put £50m into UK craft breweries: but is that money down the drain?
The real story behind the news that BrewDog is copping more than £200 million from the private equity firm that also part-owns Pabst Blue Ribbon, is not, despite the howls of “hypocrisy!”, that nobody can resist a big juicy cheque, no matter how punk they claim to be. It is, rather more sadly, that crowdfunding… Read More The REAL story behind BrewDog’s ‘sellout’ is that crowdfunding will only get you so far
I was actually speaking to a senior London brewer about something else entirely on Monday when he asked me if I had heard that AB InBev had bought the Camden Town Brewery, and my instant response was: “That’s the least surprising news I’ve ever heard.” Camden Town has always seemed to me the Brewery Most… Read More AB InBev acquires Camden Town: least surprising news in the history of beer
As the only beer writer on the planet with an MBA (probably), it falls to me to give a business school-style review on behalf of beer drinkers to Business for Punks, the just-published “how we succeeded and how you can too” guidebook from BrewDog co-founder James Watt. Not that any review is likely to make… Read More Best-selling business advice from a BrewDog
What sort of bastard goes along to a book launch just to point out to the author the mistakes he’s made? Errrr … Me. OK, it was done in what I’d like to insist, really, was a semi-joking way, and in a spirit of, I hope, friendly beer comradeship, but if someone as highly regarded… Read More How I got Mikkeller to call me a bastard
There is, I suggest, a thick slice of what the Irish call begrudgery in the responses around the British beerosphere to the success of BrewDog. Here are these young guys, starting in their early 20s, who managed in a few years to build one of the best-known and fastest-growing breweries in Britain, worth on the… Read More The discreet charm offensive of the BrewDoggies
“Never be afraid to be controversial” is less a statement of policy and more like a reason for living, as far as the BrewDog guys are concerned. Last week James Watt, the brewery’s co-founder, put up on his blog an impassioned argument putting the case for an “official” definition of craft beer to be adopted… Read More BrewDog couldn’t be more wrong in wanting an ‘official’ definition of craft beer
James Watt, who has a PhD in self-promotion from the University of BrewDog, has just issued a press release revealing impressive growth figures for the Aberdeenshire brewery, and declaring at the same time that the “UK craft beer revolution” (whatever that is) is “scaring” the country’s beer giants into trying to buy themselves a slice… Read More Craft beer growth ‘scaring’ big brewers? I don’t think so …
It’s apparently fashionable now to be sticking one’s boots into BrewDog, since the Aberdeenshire duo revealed they had reported themselves to the Portman Group, the alcohol industry watchdog, just to get the publicity. I’m always happy to join in a fight if the other side is outnumbered, so let’s have a go at them for… Read More BrewDog Atlantic IPA: is it worth it?