Tag Archives: Beerfest Asia

Beerfest Asia Singapore: the sublime and the ridiculous

Brewerkz IPA 2Young Singaporeans love to PARTAAAY. Which means that while Beerfest Asia, held in the city every June since 2009, now places a hefty emphasis on craft beers from small producers, for very many of the more than 25,000 people who pour in over four days to the festival site, the 400-plus different beers available, from Sweden to New Zealand, and Japan to Belgium, are less important than the opportunities to get pissed with friends, wear very silly hats, listen to very loud music and dance on the tables.

This probably explains why no one seems to think it incongruous that alongside all the craft beers (such as the highly regarded and multi-awarded Feral Brewing from Western Australia, Mikkeller from Denmark via various other places, Hitochino from Japan, De Molen from De Nederlands, Stone from California, Moa from New Zealand and our own dear BrewDog) there was not only a large stand for Jagermeister, but big bars run by AB InBev (featuring Stella Artois, Becks and Budweiser) and by Asia Pacific Breweries, the Far Eastern arm of Heineken, selling the Dutch brewer’s eponymous eurofizz, plus Strongbow cider, Desperado tequila beer, and Sol. Truly the sublime being served alongside the ridiculous. Continue reading Beerfest Asia Singapore: the sublime and the ridiculous

Hong Kong’s first ever beer festival

Beertopia at the Western Market
The Beertopia crowd around 3pm: already pretty full …

Until last weekend, Hong Kong had never seen a beer festival: not a proper one, with a choice of beers from a range of different brewers. Odd, perhaps, for the home of Asia’s oldest microbrewer, the Hong Kong brewery, still running after 16 years in Aberdeen, on the south side of Hong Kong island. But most Hongkongers don’t seen enthusiastic about beer except as a thirst quencher or a relaxer. And yet … since 2009, Singapore has been running a hugely successful beer festival, Beerfest Asia, which attracted 30,000 people over four days last year, to try 300 beers on 40 stands. So Asian cities CAN run successful big beer festivals.

Mind, Singapore, despite having a smaller population than Hong Kong, manages to support far more micro-brewers too: seven, Beer Avocado suggests. Hong Kong still only has two, albeit one is probably the only brewery dedicated to reproducing hand-pumped British cask-style ales in the whole of Asia, the tiny Typhoon brewery, founded by an airline pilot from Devon, Pierre Cadoret, in 2009.

But among the attenders at the 2010 Beerfest Asia in Singapore was a 28-year-old Canadian called Jonathan So, whose parents had emigrated to Toronto from Hong Kong in the 1970s. Jonathan had moved to Hong Kong to work for a software company, bringing with him an appreciation for craft beer picked up while a student at Columbia University in New York. The Singapore festival impressed him deeply: “I thought, ‘How come Hong Kong doesn’t have anything like this, even a fraction of its size?”

Continue reading Hong Kong’s first ever beer festival