My normal reason for travelling to Parson’s Green in West London is to drink at the White Horse, still a fine place to find a wide selection of beers in a congenial setting (except if the upper middle classes bring you out in a rash, of course).
I was in Sloaneland yesterday, however, for the latest series of the Tesco Drinks Awards, when a very large number of bottled brews are subjected to blind tastings by teams of experienced judges, and me.
Like the similar Sainsbury’s awards, these are a big deal for the winning brewers, since they come with a guaranteed listing on the supermarkets’ shelves. For the retailers, the chance is there to find some great beers your rivals won’t have, and add to the differentiation between your supermarket and the one up the road – which is doubtless why Asda (owned by Wal-Mart, US readers) is now doing the same thing.
Unlike the Sainsbury’s awards, the beers in the Tesco judging are drunk “blind”, the bottles carefully wrapped in thick plastic to disguise their origin. However, the scoresheets, helpfully, now list the ingredients, down to the level of exactly what varieties of hops and types of malt went into each brew. This is fascinating in its own right, and it’s a shame and a scandal that all brewers don’t do this as a regular habit on their bottle labels.
Continue reading Twenty more beers before lunchtime
This blog is currently the top result in a Google search for outsize menswear chain Massachusetts. I haven’t, you’ll guess, ever written about retailers of XXL male clothing in the Greater Boston area, but I did make a joke when I blogged on judging at the Sainsbury’s beer competition in April about the name of the High & Mighty brewery in New England being in honour of the outfitters for gentlemen of a more substantial scale.
It’s not, of course, the brewery’s name comes from an alleged comment supposedly made by Julius Caesar about the ancient Britons drinking a “high and mighty liquor” made from barley and water which left “space enough for the performance of many great actions before it quite vanished the spirits.”
Sadly, I’m really sorry guys, and also sorry for the Ridgeway Brewery in Oxfordshire, which brews High & Mighty’s Beer of the Gods under licence in the UK, Caesar never said any such thing. This “quote” appears in several modern publications, and is even given a precise chapter reference as to where it allegedly appears in Caesar’s De Belli Bello Gallico by Mia Ball in her history of the Worshipful Company of Brewers. It’s not in De Belli Bello Gallico, nor in anything else Caesar or any other Roman wrote. It’s a fake quote. Somebody, some time, for some reason, made it up.
I’m also sorry for High & Mighty, and Ridgeway, for their missing out on the top prize in the 2008 Sainsbury’s Beer Competition, the results of which were announced today at Sainsbury’s HQ in Holborn, central London. High & Mighty Beer of the Gods was one of 16 bottled beers to get through the first round of judging back in April, and those 16 beers went on sale in more than 400 Sainsbury’s stores for five weeks over August and the first part of September. The top two best-selling beers were guaranteed a further six months on the shelves in 260 Sainsbury’s stores.
Continue reading Sainsbury’s winning bottled beers