The IPA shipwreck and the Night of the Big Wind

The “IPA shipwreck” is one of many long-lasting myths in the history of India Pale Ale. The story says that IPA became popular in Britain after a ship on its way to India in the 1820s was wrecked in the Irish Sea, and some hogsheads of beer it was carrying out east were salvaged and… Read More The IPA shipwreck and the Night of the Big Wind

The Bass red triangle: things AB-InBev won’t tell you

There are stupid marketeers, and there’s AB-InBev. The Belgo-Brazilians have decided to rename one of the oldest beer brands in Britain, Bass pale ale, a literally iconic IPA, as “Bass Trademark Number One”. It’s a move so clueless, so lacking in understanding of how beer drinkers relate to the beers they drink, I have no… Read More The Bass red triangle: things AB-InBev won’t tell you