Tag Archives: Asda

Twenty more beers before lunchtime

My normal reason for travelling to Parson’s Green in West London is to drink at the White Horse, still a fine place to find a wide selection of beers in a congenial setting (except if the upper middle classes bring you out in a rash, of course).

I was in Sloaneland yesterday, however, for the latest series of the Tesco Drinks Awards, when a very large number of bottled brews are subjected to blind tastings by teams of experienced judges, and me.

Like the similar Sainsbury’s awards, these are a big deal for the winning brewers, since they come with a guaranteed listing on the supermarkets’ shelves. For the retailers, the chance is there to find some great beers your rivals won’t have, and add to the differentiation between your supermarket and the one up the road – which is doubtless why Asda (owned by Wal-Mart, US readers) is now doing the same thing.

Unlike the Sainsbury’s awards, the beers in the Tesco judging are drunk “blind”, the bottles carefully wrapped in thick plastic to disguise their origin. However, the scoresheets, helpfully, now list the ingredients, down to the level of exactly what varieties of hops and types of malt went into each brew. This is fascinating in its own right, and it’s a shame and a scandal that all brewers don’t do this as a regular habit on their bottle labels.

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