It’s deja bu time again in the world of Big Beer, with the return of excited prognostications for the no alcohol/low alcohol sector. All the marketing “experts” involved in the last round of predictions about how fast sales of no alcohol/low alcohol beers were going to expand have now retired or died, apparently – to be… Read More No, Heineken, the alcohol-free beer market is NOT going to double in the next four years.
Oh, irony. It’s only a very short time since I mocked Nick Fell, marketing director at SABMiller, for sharing with us, in a presentation about getting more women to drink beer, the “duh, really?” statement that “no one wants a pink beer, including ladies.” But now I have discovered a beer I’m sure very many… Read More I have found a beer women will like – and, ironically, it’s pink
Huge guffaws from me at the news that Punch Taverns is to bring back to life for a third time the name Taylor Walker, a former London porter brewer that had strong links with the earliest days of brewing in Philadelphia. Clearly, to be a marketing man you have to have every irony-containing cell filleted… Read More Taylor Walker, the brewery name that just won’t die