Really, the Burton Mail should be ashamed of itself. This is the local newspaper in what is, historically, at least, the beer capital of Britain, Burton upon Trent, still the home to two major brewing companies, Coors and Marstons, and it’s running factoid alcohol scare stories designed to pander to the latest moral panic, that we’re all going to hell in a booze-powered handcart.
“Hospital alcohol incidents soar” is the headline in the Burton Mail this week, and the intro declares: “Alcohol-related admissions at Burton’s Queen’s Hospital have rocketed by 808 per cent over the last five years, the Mail can reveal.”
Now, ignoring for a moment the distorting effect of giving us percentages, not actual numbers, we have an important lesson here: if some fact seems, on the face of it, unlikely, that’s probably because we’re not being given the whole picture. Hospital admissions put down to drink rising nine times in just five years? That scarcely seems credible.