Back in May I was asked by Johan Holm, editor of the Swedish beer magazine c/o Hops, if I would like to write 2,500 words for the 10th anniversary of the death of the beer writer Michael Jackson, to explain to young Swedish beer drinkers who might never have heard of him who he was and why he was important.
It was one of those commissions that was a pleasure to accept (even ignoring the fee), since it gave me the chance to ask a host of people from all sides of the beer industry a question I had been pondering as that anniversary, August 30, approached – what if Michael Jackson had never lived? Was he actually that important to the development of today’s beer scene? And how relevant is he today, when the beer scene globally has changed massively, particularly since 2011, with a tsunami of thousands of new breweries opening up from Argentina to Archangel, and a host of new and revived beer styles, from Gose to barrel-aged sours, he never knew?
The answer, from all the people I talked to, was firm: yes, Michael was important, and yes, his influence continues. I also got some great stories, particularly from Mitch Steele, formerly of Stone Brewing in California, currently brewmaster at the New Realm Brewing Company in Atlanta, Georgia, about Michael’s dealings with Anheuser-Busch, which I didn’t have room to include in my piece for c/o Hops and which you’ll find below.
So what about his importance? Ray Daniels, founder and director of the Cicerone Certification Program in the United States, which educates and certifies beer sommeliers, and currently has around 85,000 certified beer servers and 2,800 certified beer cicerones in 50 countries, told me: “Michael Jackson is, quite simply, the foundation upon which modern craft beer is built. There’s not a single person who started a brewery or wrote about beer before 2000 who was not directly influenced by his work. And I’d argue that everyone since then has been either directly or indirectly influenced by him as well.”