Tag Archives: Advertising

Ads on Zythophile

Readers will notice something different about this blog: it is now carrying advertising.

There’s a very good reason for this change in policy – money. I’d like to make some, as recompense for the very considerable amount of time I have spent amassing probably three quarters of a million words on this site. I certainly won’t be making a lot: it may not even amount to four figures a year. But I’ve been writing this blog for 11 years, and while I managed to get a book published in 2015 that was based on some 28 or so of the better historical posts, the sums that book, Strange Tales of Ale, brought in were certainly pretty nonsensical when set against the time taken to research and write those posts (and that includes the prize money for winning Book of the Year at the Guild of British Beer Writer awards). Even some money is better by far than a poke with a sharp stick.

Other bloggers have gone for setting up Patreon accounts: I never fancied that, because I don’t post to this blog that frequently and I didn’t want to ask people to give money for something that might, as has happened very recently, have a gap of several months between posts. Similarly, while some beer bloggers have signed sponsorship deals, I didn;t want to feel beholden to a sponsor – and in addition, I like to feel I can be rude about anyone. Being sponsored is a restriction on that liberty.

In the end I was approached by the company that is arranging the sale of the ads that will be appearing on this blog, and I could think of no good reasons to turn down the offer. The agreement I have allows me to block individual advertisers, and even whole sectors, if I want to.

Please comment below on any issues you feel arise from this decision: if you feel there are too many ads, they are too intrusive and/or they don’t belong on what is meant to be an independent platform for one man’s rantings and musings, say so, and if at any time you feel advertisers are appearing who clash with the values you believe the Zythophile blog stands for, or should stand for, do let me know.

Martyn Cornell