Compared to, say, Roger Putman, recently retired editor of Brewer & Distiller International magazine, who has visited more than 170 different breweries in his career, I’ve really not been to that many: fewer than 60, across four decades, albeit in six different countries. Pfff. Amateur status. But inexplicably, in 2014 I was welcomed into seven different brewhouses, of all sizes, that I had never been to before, from the massive new set-up at Guinness in Ireland to Twickenham Fine Ales’ current base, which may be bigger than its first home, but still produces less in a year than Brewhouse No 4 in Dublin makes in a day.
I take my camera with me around breweries, though I’m not, I cannot emphasise enough, a photographer in any sense except being the idiot pressing the shutter button. Very occasionally I get something that isn’t actually terrible. And since 2010 I’ve been using a camera that is fantastic at taking low-light shots, which helps enormously inside buildings. I have put a few of the pictures from my 2014 trips up on the blog to illustrate the pieces I wrote at the time, but two trips, to Shepherd Neame in Faversham and Hook Norton in Oxfordshire, never produced any words. So here is a small selection of snaps from two of Britain’s most traditional breweries:
I have a new “magic beer moment” to savour: drinking 13-year-old Carlsberg Special Brew in the cellars of the Jacobsen brewery in Copenhagen.
Actually, that was just one of a number of great moments during my trip to Denmark earlier this month to talk about “beer and terroir from an international perspective” to a bunch of brewers not just from Denmark, but Norway and Sweden as well, as part of a conference in the town of Korsør organised by the New Nordic Beer movement (Ny Nordisk Øl, pronounced roughly “noo nordisk ohl”). The men leading the campaign are two brewers, Anders Kissmeyer, formerly of the award-winning Copenhagen brewery Nørrebro Bryghus, and Per Kølster of Kølster Malt og Øl in the appropriately named village of Humlebæk – “Hops Creek” – north of Copenhagen, and PR man Christian Andersen. The idea of Ny Nordisk Øl is to forge a distinctly Nordic take on brewing, using Nordic traditions and, most especially, Nordic ingredients – not just flavourings, such as heather, sweet gale and wormwood, but yeast and other micro-organisms sourced specifically from a Nordic environment, in just exactly the same way as the New Nordic Cuisine movement has fused tradition and modernity to create a style of cooking that is rooted in a place and yet free to experiment (the success of which effort can be judged by the fact that the Copenhagen restaurant Noma, short for “Nordisk Mad”, or “Nordic Food”, which is one of the leaders of New Nordic Cuisine, has been voted “best restaurant in the world” by its peers in four out of the past five years). In a world where the craft beer movement seems intent on replacing one kind of ubiquity – bland Big Brewer lager – with another – highly hopped fruit-salad pale ales – it’s a trumpet-call to battle on behalf of individualistic, rooted, idiosyncratic beers, made by brewers intent on arriving at something that could only have been made in one place and at one time, that excites me greatly.
Judging by the number of highly enthusiastic Nordic brewers I met in Korsør – I’m guessing, but there must have been 50 or 60 attendees – and the excellent Ny Nordisk Øl-inspired beers I drank there, it’s a movement with a good weight of support behind it, and terrific results to show those wondering if “beer terroir” is just a gimmick. There have been various names given to the sort of products brewers involved in the Ny Nordisk Øl movement are making, but the one I like best comes from the United States – “place-based beers”. Fortunately I was able to tell the Nordic supporters of “place-based beer” that they are far from alone. In the United States, in Australia, in New Zealand, in Italy and France, there are plenty of others pursuing the same goal, of making beers with what one American called “the essence of here” in them. (I’ll be putting up my presentation on this blog, and naming names, later in the week). The bad news is that in what one might call the “Old World”, there is much less interest in the concept of “beer terroir”.
One of the ironies of trying to find “beer terroir” today is that once, of course, all beers were local, and reflected their local environment, local ingredients (local hop varieties, “land-race” strains of barley, local water, local yeasts) and local traditions. Porter, the world’s first “industrial” beer, the popularity of which powered the growth of what became the world’s largest breweries at the time, was developed in London as a local beer for local people, satisfying the desire of the city’s working classes for a refreshing calorie-filled beer, brewed using brown malt made in Ware, Hertfordshire, 20 miles to the north, hops from Kent, just to the east, and London well-water, full of calcium carbonate, which helps make good dark beers; matured using giant vats, a technique invented by and originally unique to London brewers; and served using methods of blending old and new beer specifically reflecting customers tastes, while being drunk with foods it was regarded as a particularly fine accompaniment to: boiled beef and carrots, for example, a very traditional old London dish. Even pilsner, the most widely reproduced beer style in the world began as a beer very much reflecting its Bohemian locality: made with Moravian malted barley, local Saaz hops and its home town’s particularly soft water. Coming from the other direction, brewing traditions that are still deeply rooted in the local landscape – in particular the Belgian brews such as Lambic – now seem to be as reproducable as pilsen became, and almost as global. Every American brewer seems to want to make a Belgian ale laden with Brettanomyces bruxellensis, and they can buy that yeast right off the shelf, rather than having to move to Payottenland. When you see a brewery in Britain making a Gooseberry Gose, a variation on a style of beer from Saxony that was effectively unknown until a few years ago, you know you’re living in a world where “local” appears to mean very little.
Which is what the supporters of Ny Nordisk Øl are fighting against – and although they don’t have many fellow travellers in the rest of Europe, it’s to be hoped that when other brewers start tasting the beers that Ny Nordisk Øl has inspired, it will spur them to produce ales that reflect their own places. Here are my notes on some of the “place-based beers” I tried in Denmark: An unlabelled (IIRC – although I may just have failed to record the name) ale brewed with sea wormwood (less bitter than the wormwood used in absinthe), camomile and sea buckthorn, three popular flavourings with Nordic brewers seeking to make a hopless ale. This had a lovely, deep, tongue-coating, very up-front bitterness, a pale, slightly cloudy appearance, a mouthfilling rotundity, and finally a sweetness under a full, vegetally/weedy flavour. Ny Nordisk Hærvejs Lyng from the Vyborg Bryghus: a hop-free heather beer with a massive nose of honey, and liquid honey in the mouth but with a sharp tart lemony undertone, lightly petillant with no head. It’s alcoholic lemon and honey cough sweets. (The ale is named for the Hærvejen, or “Army Way”, a road that runs down the Jutland peninsula from Viborg to, eventually, Hamburg.) Continue reading Place-based beers and 13-year-old Special Brew→
I’ll be frank: one of the good reasons for becoming a beer blogger is the opportunity it gives to go places, meet people, do things that you wouldn’t otherwise get to do. (Free beer too? Well, there is some of that, true, but I turn a fair bit of free beer down, because I don’t do reviews, much.) The chance to get into places the public doesn’t get to see is one big reason why I decided to go to the European Beer Bloggers’ Conference in Dublin: I suspected there would be a chance to see extremely interesting things normally hidden from public eyes, and as we shall see, I was absolutely right.
Fortunately for me, I have relatives in Dublin, so I was able to stay in the city for free: and I signed up early enough to grab one of the “bursaries” Molson Coors was offering, which effectively refunded the €95 conference fee, so mostly all it cost me was my air fare from Heathrow. When I signed up to come to the conference, I hadn’t been to Dublin since my mother-in-law’s 80th birthday in 2006, and as I said in my previous blog entry, in the past eight years – in the past TWO years – the Irish craft beer scene has exploded, so I was also keen to see how the beer offer had changed in Dublin’s bars, and what these new breweries were like.
As it happened, I had to go on a mother-in-law-related trip to the city in May, and took a day off to visit places recommended by the ever-excellent Beer Nut, Ireland’s premier beer blogger. Thus the Thursday night pub crawl organised for EBBC attendees and led by Reuben Gray of The Tale of the Ale was less of a revelation to me than it probably was to some of the other 30 or so people on the tour, since, unsurprisingly, the BN had marked my card with several of the places Reuben took us to.
They were certainly as mixed a selection as you’ll find in any good city, from the basic – Brew Dock, part of the Galway Bay Brewery’s own chain of pubs, but selling much more than just GBB beers – to the more typically Dublin elaborate-mirrors-and-dark wood of Farrington’s/The Norseman (it keeps changing its name back and forth) in Temple Bar via another very Dublin concept, the three or four-storey pub, of which JW Sweetman (named for an old Dublin brewery) and the Porterhouse are good examples, to the “stripped pine and books on the wall” Black Sheep, another Galway Bay Brewery pub, rather more like a “normal” English-style craft beer bar than most craft beer bars in Dublin, to the Bull and Castle, a substantially sized “craft beer steakhouse”. Just as a point of comparison, the only two places you would have found craft beer in back when I was last in Dublin out of that list would have been Sweetman’s, previously a homebrew pub called Messers Maguires, and the Porterhouse (which still, I was delighted to see, has the bottle of my wedding ale I presented them in 1997 on display in one of the bars).
There is, I suggest, a thick slice of what the Irish call begrudgery in the responses around the British beerosphere to the success of BrewDog. Here are these young guys, starting in their early 20s, who managed in a few years to build one of the best-known and fastest-growing breweries in Britain, worth on the order of £10m, in part through a series of stunts including reporting themselves to the drinks industry watchdog just for the publicity, selling beer at £500 a pop in bottles that had been stuffed into dead animals, and calling the Advertising Standards Authority “motherfuckers”.
Martin Dickie and James Watt now have their beers on bar and supermarket shelves not just in Britain but around the world, a growing and increasingly international chain of bars of their own, and even their own American TV show, FFS, now entering its second series. Uniquely among British brewers, Dickie and Watt have made a huge success of crowd-sourced funding, raising around £9m from some 14,000 customer-investors to fund their extremely impressive growth (that’s about £650 an investor, to save you working it out). Around 5,000 of those investors are expected to make the trip to Aberdeen this summer for the BrewDog AGM. You wouldn’t be the first to suggest that it’s Kool-Aid rather than Punk IPA they’ll be drinking.
There is, of course, a simple answer to all that criticism: you say that, but you don’t have 14,000 investors and your own American TV show, and nor are your marketing tactics being used as case studies for other businesses.
I’ve had disagreements with BrewDog myself, but I’ve always thought that Dickie and Watt had no reason to care about what I thought, any more than they would be bothered by any of their other critics: if some people don’t like their beers and their marketing tactics, a more-than-sufficiency of others do. So I was surprised to be approached by the company and asked if I’d like to join nine other beer bloggers and writers from as far away as Finland, Norway and France to be flown to Aberdeen, taken round the 13-month-old Ellon brewery and beered and dined at BrewDog’s expense. Were BrewDog on a charm offensive? Apparently so: last week they flew up a load of journalists who had written about BrewDog in the past, for a similar jolly, which resulted in, eg, this review in the Morning Advertiser. But why woo me? According to Alexa, this blog ranks number 32,360 among UK websites: that’s really not very influential.
But, hey, I like looking around breweries at other people’s expense, even if it means having to get up at 4am to drive to Gatwick for a flight on the EasyJet red-eye. And yes, I was interested in meeting Dickie and Watt, probably the finest guerrilla marketers currently operating in Britain (and easily the best guerrilla marketers the British brewing industry has ever seen). I don’t know how much they actually spend on marketing, but I doubt it’s a huge amount, which makes their ability to generate column inches all over the world from apparently tangential events quite brilliant – come on, what other British brewer do you know who could get stories in newspapers from Sweden to Thailand publicising their new beer launch? Continue reading The discreet charm offensive of the BrewDoggies→
The Windsor & Eton Brewery is relatively “local” to my home in the more western suburbs of London: about 20 minutes’ drive away, if there were absolutely nothing else on the road (that is, only in my dreams). It may be because the brewery’s nearness means I’ve paid more attention to it (and because I signed up to its Facebook page almost as soon as it started, which gave me regular reports of its progress) that I’ve had a distorted view of the W&E’s growth since it started last April. But it seems to have gained a reputation as a solid, consistent performer in a remarkably quick time, with three or four dozen permanent outlets signed up in less than 10 months and another 80 or so pubs and bars as regular customers.
The W&E certainly looks to have grasped the social media idea quickly, gaining more than 2,200 followers on Facebook and keeping its “community” involved with news and competitions – which is how, a little embarrassingly, I came into possession of 10 litres of free Guardsman best bitter. I can’t resist limerick contests, but as a professional writer I probably shouldn’t enter against “civilians”. Still, free beer is free beer, and picking it up was an excellent excuse to visit the brewery, where I managed to blag a quick “tour” from one of the founders, Will Calvert.
“Tour”, of course, with a new small brewery, is almost always an exaggeration: generally you stand in the middle of an enclosed space covering about the same square footage as a semi-detached house and spin round on one heel, and you’ve taken in all there is to see. But every brewery is still different, even though the raw materials and biochemical processes they work with are fundamentally the same, and I never stop enjoying hearing brewers talking about their craft.