It must be very irritating being a Dutch brewer and seeing all the kudos the people next door in Belgium keep getting. What’s the big deal with those bun-munching bastards, they probably say to themselves in the Netherlands, seething over a late-night jenever chaser. The problem was, of course, that by the 1980s the Netherlands had just 17 breweries still operating, most of those concentrating on industrial-style lager, while Belgium still had more than 80 surviving breweries and a wildly varied brewing culture incorporating all sorts of oddities, many unique, such as lambic. Michael Jackson used 29 pages of his New World Guide to Beer in 1988 on Belgium and just eight on the Netherlands. If you were a beer writer, a beer tourist, Belgium was so much more interesting.
The Dutch beer scene has changed dramatically since then: there are now more than 400 brewing operations in the country (though admittedly half don’t have a brewery of their own, and use someone else’s kit to make their product), including some now highly regarded craft beer names.
Still, I’d held off visiting the Netherlands myself until an invitation came to speak at this year’s European Beer Bloggers and Writers conference in Amsterdam. The programme included several interesting-looking visits to Dutch breweries and at least one presentation I was almost desperately interested in hearing. And it seemed wrong that I had never been to a place that was no further from my home in London than Truro in Cornwall is.
It is a mark of the respect Italy has for beer, not just that there are now around a thousand new small boutique breweries in the country, but that you can take an MA course in beer styles at the University of Gastronomic Sciences at Pollenzo in Piedmont. Declaration of interest: three of the modules in the course, on IPA, porter and stout, are based on chapters from my 2010 book Amber, Gold and Black, translated into Italian, for which they paid me. And yet, despite Italy now being home to some of the most adventurous brewers on the planet, its craft beers are mostly scarcely known in the UK: there is one bar, The Italian Job, in Chiswick, West London, dedicated solely to the country’s small brewers, but apart from that I reckon all but the most dedicated British craft beer fans would struggle to name any Italian beers apart from Peroni (*spit*) and Moretti (*spit spit*), while they could reel out a long list of American ones.
One of the oldest Italian craft brewers is Baladin, in Piozzo, not far from Polenzo, founded by the handsome and charismatic Teo Musso, 52, originally as a specialist beer bar in 1986 (distinctly cheeky, since Piozzo is in the middle of one of Italy’s best-known, and most beautiful, wine-making areas, Barolo, and Teo’s father was himself a grape farmer). Baladin moved down the supply chain into brewing its own beer ten years later, helped by the Belgian brewer Jean-Louis Dits of Brasserie à Vapeur. The original 500-litre (three-barrel) brewery kit was made out of repurposed milk vessels, and based in a garage alongside the pub.
All its bottled beers are bottle-conditioned, all, including the keg ones, are unpasteurised, and almost every one deserves hunting out, especially Xyauyù barrel, the rum-barrel-aged 14 per cent abv barley wine, dark, deep, rich, complex and harmonious, which leapt into my personal “top ten beers ever” the instant I first tasted it.
Another two decades later, and Baladin, which now has a chain of bars in Italy and more than 200 employees, is opening a fabulous new €12 million 50-hectolitre brewery on the edge of Piozzo, incorporating an old farm building and a formerly half-finished aluminum fixture factory, with lots of lovely shiny new kit from the Italian firm Meccanica Spadoni in Orvieto, Umbria (including an automated spice-adder), a line of huge 100-hectolitre wooden vats to produce the aged beers the company specialises in, and even a three-hectolitre pilot plant for students from the Gastronomic Sciences University to practice their brewing techniques on. Among the innovations is an automated storage plant for ageing bottles in, where a robot moves 2,500 pallets of bottled beer from floor to floor to give them the right length of time at the right temperature to ensure proper refermentation and maturation. The new brewery will enable Baladin to increase production from the current 20,000 hectolitres (12,200 barrels in British currency) to 50,000. (The old brewery kit is being sent to South Africa, for use in a project there.) Continue reading The ballad of Baladin→
Are you a mature but still lively Victorian brewery? Do you worry that younger breweries, with their weird American hop varieties, shiny stainless steel lauter tuns and one-off wacky recipes, are luring your customers away? Is your 150-barrel minimum brewlength too inflexible to make experimental brews on? Worry no more: install your own microbrewery on the premises, and you too can be hitting the bartops with mango-flavoured double IPAs and smoked malt saisons. Comes with clip-on manbun and removable extra-bushy beard for all brewhouse operatives …
That’s unfairly sarcastic: I have no problems at all with big brewers who respond to the craft micro-brewery challenge by bringing in their own tiny set-up: I had great fun playing with the 10-barrel mini-brewery Brains installed at its site in Cardiff. The Brains plant, like those installed at Shepherd Neame in Kent, Hook Norton in Oxfordshire and Adnams in Suffolk, is designed to brew short-run one-off beers for selling in the company’s pubs. The Caledonian brewery in Edinburgh, however, has gone for something craftily different: an on-site microbrewery that is solely for experimenting with, making brews that, should they prove to be successful, will then be scaled up for commercial production in the main brewery.
I last visited the Caledonian brewery more than a quarter of a century ago, in 1989, which was just two years after it had been the subject of a management buy-out to acquire it from Vaux, the Sunderland brewer, which had bought it in 1919. The brewery was founded by George Lorimer and Robert Clark in 1869, and Vaux took it over to supply the North East of England with Scotch Ale, a style of dark, fruity beer then very popular in the region. Edinburgh was once the third biggest brewing city in Britain, after Burton and London, and even in 1958 it has 18 surviving breweries. One upon one they closed: Vaux announced it wanted to shut the Caledonian in 1985. Fortunately for posterity, its then managing director, Dan Kane, an active Camra member, and his head brewer, Russell Sharp, felt there was enough demand for the traditional beer it made for the business to be viable on its own. In a regular irony, the lack of investment by Vaux over the years meant the Caledonian brewery still retained old-style equipment long replaced elsewhere, most notably open direct-fired coppers, which gave the brewery an excellent marketing story.
Despite a couple of fires at the brewery in the 1990s, those coppers are still there (though one is a replica, replacing a vessel lost in the fire of 1998, and they now appear to have suspended lids I don’t remember from before). Brewery manager Craig Steven says the now unique coppers give all the brewery’s beers a distinctive rotundity he always recognises in blind tastings. In 1991 the brewery launched a golden IPA using the name of another old Edinburgh operation, Deuchar’s, which had closed in 1961. That beer’s popularity was cemented with the award of the Champion Beer of Britain title by Camra in 2002, and it remains one of the UK’s best-selling cask ales. Then in 2004 the Caledonian Brewery lost its independence again, being bought by Scottish & Newcastle after S&N closed the old McEwan’s Fountainbridge brewery in Edinburgh. Just four years later the Dutch giant Heineken swooped on S&N, and Caledonian is now the second-smallest brewery (out of 165-plus) in what is currently the world’s third-largest brewing group.
Which is why, presumably, they can afford to fly me up to Edinburgh, stick me in a four-star hotel, take me out for a very fine dinner in one of the Scottish capital’s best eateries, and all so I can see the new “Wee George” microbrewery (named for George Lorimer) and try the first beer to be scaled up and rolled out after trials on Wee George, an American-style IPA called Coast to Coast. There are those beer writers who would turn down being filled full of roast venison at a brewer’s expense in the belief that it would compromise their independence: I like to claim I’m not that cheaply influenced. (That is to say, you CAN influence me, but it will cost you lots …)
Talking of independence, Caledonian’s MD, Andy Maddock, who joined the Scottish brewer in March last year after six years as a senior sales and marketing man at Heineken, says his operation has an “arm’s length” relationship with its Dutch parent, allowing it to be entrepreneurial and to follow its own path as a “modern craft brewer”. There seems to be considerable fondness for the Caledonian brewery at the top in Heineken: they like its hands-on old fashionedness, and Michel de Carvalho, husband of Charlene Heineken, who inherited the business from her father Freddie in 2002, has apparently said Deuchars is his favourite beer.
The advantages Caledonian has over most of its rivals, of course, are that as part of a huge conglomerate its financing is cheaper to arrange than a totally independent operator could manage, though it still has to have “all the rigour” in its budgets that any commercial operation has to have; and it can use its Heineken connections to get into other markets. Currently 95 per cent of sales are “domestic”, but in the next four to five years, Maddock says, he wants to see exports increasing, with Deuchars in particular and also Coast to Coast and the brewery’s new “craft lager”, Three Hop, being aimed at Western Europe. He also wants to see Caledonian’s beers making a bigger impact in the off-trade (“We haven’t punched our weight there yet,” Maddock says), and a greater awareness among drinkers that Deuchers is a Caledonian beer: it appears many Deuchars drinkers don’t actually know who makes it.
On the other hand, they know why they drink it, or at least Caledonian does: “drinkability”, that mysterious characteristic no brewer knows for certain how to achieve, but which is vital for a beer to win a substantial slice of the market. Strangely, Caledonian is one of the few breweries I’ve visited where “drinkability” has been emphatically placed in the heart of the business strategy. Maddock says that the future of Caledonian will be based on a “modern” range, with beers such as Coast to Coast, that emphasises “distinctiveness and accessibility”, and a “traditional” range, led by Deuchars, where “drinkability is really important”. The idea, clearly, is that if you fancy trying one of those new craft beers, you can be reassured by the Caledonian name that it won’t be a frightening experience you’ll never want to repeat; and if you’re looking for something comfortable and more familiar, Caledonian has that for you as well. “Comfortable and familiar” are, frankly, far too under-rated among beer raters: most people most of the time don’t want to be challenged by their beer. Indeed, probably, most people don’t want to be challenged by their beer any of the time. “Predictable but not boring” is a great position for your brand to take, if you can capture it. “Predictable” also has to mean “predictably good”, of course, and part of that means making sure your raw materials are top quality: Caledonian has insisted for a long time on using what it says is the best malting barley in the world, from the east coast of Britain, both Southern Scotland and East Anglia, it also only uses whole-leaf hops, and it has now altered the way it buys hops, eschewing the traditional hessian hopsack for vacuum-packing in foil, believing this to keep the hops fresh for longer.
So to Wee George: Caledonian’s answer to the fact that there are now 100 breweries in Scotland, very few of which can match it with the popularity of its “traditional” line-up, but at least some of which offer are going to have widespread appeal – “widespread appeal” being the market sector Andy Maddock and his crew would like to own most of, thank you. It’s a £100,000 collection of hand-assembled stainless-steel kit capable of producing just 400 litres at a time, around a thirtieth of the main brewery’s capacity, but it has its own filler that can be used to put the beer into bottle, cask or keg, and it even has a hopback, just like the “big” brewery. Hopbacks are an old-fashioned item of kit today, replaced almost everywhere by whirlpools, but brewers who have kept them have realised that a hopback can be a terrific tool for adding all sorts of flavour to your hot wort. The new kit went in on June 1, and since then it has been producing one beer a week – the first being a version of Deuchar’s IPA, presumably to see how different the recipe would turn out on the Wee George kit compared to the Big George kit. Scaleablity was a problem at first, but the Caley brewers are getting better, they told me, at working out what tweaks were likely to be needed to translate a brew from Wee George to the main brewery.
The first Wee George beer to make it from experiment to scaled-up bar-top brand, Coast to Coast, was pushed through in eight weeks, which shows that for a 146-year-old, the Caley can be nimble enough when it wants to be: most big breweries barely have a meetings cycle that short, never mind the NPD pipeline. The name comes from the combination of West Coast of American hops – Simcoe, apparently – with East Coast of Britain barley. It’s a perfectly fine craft-beer-with-training-wheels, I suspect there’s an as yet untapped market for such brews among people looking for a beer to have when you’re only popping in for one and you want something with more flavour that usual but not TOO much, and I’d give it a fair chance of doing very well. Though if I were any good at predictions, I’d be much richer than I am.
Many thanks to the Caley crew for taking me north to meet Wee George, and I look forward to tasting future roll-outs.
If you want a single statistic that shows how the craft beer movement has become a world-wide phenomenon, let it be this: there are now seven eight craft breweries on the Mediterranean island of Majorca.
They are part of the spectacular rise in new small breweries which means almost 300 craft breweries across the whole of Spain, 600 in France, 800 in Italy and so on.
Life is a little different on Majorca from, say, Italy, where Italian craft brewers are making much-admired pilsner-style brews: no Mallorcan brewer makes a lager, simply because they could not compete with the Spanish giants, Estrella Damm and Mahou San Miguel, on price, but all seem to make a wheat beer (“blat” in Catalan), which is evidently seen as the entry-level craft beer for locals, and there are pale ales, IPAs, and speciality beers. Most breweries seem to be bottle-only, although Beer Lovers in Alcuida, in the north of the island, kegs some of its pale ale. The quality is very occasionally dodgy, as you would expect from operations with hand-bottling lines, but then, of the last five pints of cask ale I was offered in London, one was cloudy as a wet weekend in Wicklow and another tasted like it had been brewed by Sarsons, so quality is not just a Mallorcan problem.
I managed to find beers from six of the island’s brewers, and generally the Mallorcan craft beers were a vastly better choice than their eurolager opponents. Several were excellent: I particularly liked the brews from the Sullorica brewery, in Sóller, in the west of the island, which makes a very good wheat beer flavoured with local lemon peel, and an equally fine amber ale, Original, which includes rosemary, lemon verbena and orange blossoms, though I was disappointed not to find the beer brewed with bitter olives the brewery was apparently making last year. I also had a first-class sour cherry beer, Cor de Cirera, from the Cas Cerveser brewery in Galilea, about eight miles to the west of Palma, which is aged for a year in French oak barrels that had previously contained red wine from the Bodegas Son Puig in nearby Puigpunyent.
Of course, the vast majority of beer consumed in Majorca is still big-brand eurolager, or, if you’re in somewhere like the fake Irish bars of Cala D’Or, keg Guinness. You can find Mallorcan craft beers in some of the island’s large supermarkets, in specialist shops, in restaurants that like to offer Mallorcan food and in Majorca’s craft beer bars, though I’d advise you to check out the brewers’ websites for advice on where their beers are available bewfore you go hunting. I was lucky and met a Barcelonan beer blogger called Joan Vilar-i-Martí, of the Catalan beer blog Birraire.com, earlier this year in Poland, who sent me details of Mallorcan brewers and bars. I only managed to visit one of the bars he recommended, Lórien in Palma: I normally keep at least the length of three or four bargepoles between me and bars with names taken from Tolkein, but this small, dark, hidden-away place, now 25 years old, is definitely worth a visit if you’re in the city: the beers on draught when I was there included examples from Italy, mainland Spain (from Pamplona, an excellent sour wheat beer, though definitely not the “hefeweizen” it claimed to be) and Ireland.
I also visited the Beer Lovers brewery in Alcúida, in the north of Majorca, which was founded in 2012 by Miquel Amorós Crawford and his brother Felipe, sons of a Mallorcan father and a mother who is half Welsh and half English. The brewery is down a narrow street, hard to find even with the help of Google Maps, in the heart of the attractive centre of old Alcúida, in a former barn built of the local honey-coloured limestone, attached to a house that has been owned by the family for 300 years, and it was not until I was ten yards from the front door and smelt the unmistakable aromas of mashing malt that I knew I was close to my target. Originally, the barn, which still has troughs on one wall for animal food, “was where the horse and cart were kept – it was full of stuff, so we emptied it, and added a bit – we couldn’t touch much, because all the old buildings are protected,” Miquel says. “We put in a new floor, but the floor had to be like the old house’s floor, the walls have to be built of the same old stone.”
You can hardly get fresher beer than from a bottle snatched off the production line by the managing director of the brewery, only seconds after it had been filled and capped – and, indeed, it’s excellent, cold, refreshingly flavourful and welcome, even at 10.30 in the morning. Mind, there are few or no Anglo-Saxon breweries where this would be possible, since health’n’safety barriers would be in place to prevent anyone from being able to reach across into the filling machinery and grab a passing bottle from the conveyor. However, this is Italy: while in a British brewery everybody would be forced into hi-vis jackets, ear protectors and goggles, here, where life is visibly more relaxed, visitors can wander about unworried by the HSE.
I am at Menabrea (pronounced roughly “MENahBRAYah”), one of the few surviving family-run Italian breweries, with roots that go back to before Italy was a single country. Menabrea is based in the town of Biella in Piedmont, 1,400 feet up in the foothills of the Alps, 40 miles from Turin to the south-west and 50 miles from Milan to the east. It is a town of 46,000 people, with soft water coming down from the Alps that, with plenty of nearby pastureland for sheep, has encouraged a local woollen industry: the town is home to Cerruti and Fila, among others. That same soft water is also very good for brewing lagers.
The brewery was started in 1846 by a couple of cafe owners, Antonio and Gian Battista Caraccio, and Antoine Welf, from Gressoney in the Aosta valley, to the north-west of Biella. Welf was a Walser, that is, a speaker of the Walliser dialect of German found in the Swiss canton of Valais and surrounding territories such as Aosta. Welf disappears, and in 1854 the Caraccio brothers started leasing the brewery in Biella to another Walser, Anton Zimmermann, also from Gressoney, and his compatriot Jean Joseph Menabreaz (sic), who were already running a brewery in the town of Aosta itself. Piedmont – and Aosta – were at that time part of the Kingdom of Sardinia, ruled by the House of Savoy, but in 1861, with some help from the French and Giuseppe Garibaldi, Victor Emmanuel, King of Sardinia, was able to declare himself King of a more-or-less united Italy. Three years later, in 1864, Zimmermann and Menabreaz – now, post-unification, with Italianised first names, Antonio and Giuseppe, and, in the latter’s case, a more Italian-looking surname as well, with the final “z” disappearing – bought the brewery in Biella from the Caraccios.
Wandering around the Festival of Good Beer outside the football stadium in Wrocław, southern Poland last weekend with the Welsh beer blogger Simon Martin, it was quickly clear I was in the presence of a genuine superstar. A stream of young Poles – mostly male, but including the occasional female – were rushing up to Simon, greeting him by name, shaking his hand warmly and asking if they could have their picture taken with him. During a break in the flood of fandom, Simon wryly told me that he wished he was half as famous back in the UK as he is in Poland. His YouTube video blog, Real Ale Craft Beer, has just under 10,000 subscribers and gets around a thousand views a day – respectable numbers. But while, clearly, many of those viewers come from the UK – after all, Simon is based in this country, and speaking in English – a surprising number come from Poland. The reason seems to be that in the past four years, Poles have developed a growing thirst for craft beer, and an equal thirst for information about the subject, and access to easily digested, enthusiastically delivered knowledge about new craft beers. That is what Simon’s beer-reviewing video website brings them, and they love it – and him.
Poland, you may be surprised to learn, is the third largest brewing nation in the EU, and looking to soon overtake the UK and move into second place. It produced around 40 million hectolitres in 2013, from 155 breweries, 96 litres per head per year, up 10.4% in four years, against 42 million hectolitres a year in the UK from 1,490 breweries, 66 litres per head per year, down 7.1% since 2009, and 94.3 million hectolitres a year in Germany, 107 litres per head per year, down 3.8% in four years, from 1,350 or so breweries.
From those figures you would be guessing that the Polish brewing scene is dominated by big concerns, and it is. SAB Miller has around 38% of the market through Kompania Piwowarska, including the Tyskie and Lech brands. Heineken has another 35% through Grupa Żywiec, and Carlsberg has 14% through its Polish subsidiary, which includes Okocim, leaving just 13% for the independent sector. But that independent sector is thriving: Tomasz Kopyra, the Polish beer blogger who invited me to the Wrocław festival (and who is even more of a superstar among Polish craft beer fans than Simon Martin – Tomasz has 50,000 followers on his own video beer blog and could not walk two yards across the festival grounds without being mobbed by people wanting selfies with him) told me that there were 500 new beers launched on the Polish market last year, a number that will certainly be exceeded by a considerable margin in 2015, when 100 new beers were launched in April this year alone.
Poland now has some 30 newly built craft breweries, and around 30 or 40 other craft brewer concerns contract-brewing their beers on the plant of older-established businesses. The beers they are brewing, just like the beers made by craft brewers elsewhere, largely reflect what is happening in the United States, with big, hugely hoppy IPAs and thumping stouts (though Poland has had a long tradition of very strong porters dating from the 18th and early 19th centuries, when London brewers such as Barclay Perkins exported porter and stout to the Baltic region and local brewers were forced to compete with their own versions). Continue reading Why Welsh beer blogger Simon Martin is a superstar in Poland→
Compared to, say, Roger Putman, recently retired editor of Brewer & Distiller International magazine, who has visited more than 170 different breweries in his career, I’ve really not been to that many: fewer than 60, across four decades, albeit in six different countries. Pfff. Amateur status. But inexplicably, in 2014 I was welcomed into seven different brewhouses, of all sizes, that I had never been to before, from the massive new set-up at Guinness in Ireland to Twickenham Fine Ales’ current base, which may be bigger than its first home, but still produces less in a year than Brewhouse No 4 in Dublin makes in a day.
I take my camera with me around breweries, though I’m not, I cannot emphasise enough, a photographer in any sense except being the idiot pressing the shutter button. Very occasionally I get something that isn’t actually terrible. And since 2010 I’ve been using a camera that is fantastic at taking low-light shots, which helps enormously inside buildings. I have put a few of the pictures from my 2014 trips up on the blog to illustrate the pieces I wrote at the time, but two trips, to Shepherd Neame in Faversham and Hook Norton in Oxfordshire, never produced any words. So here is a small selection of snaps from two of Britain’s most traditional breweries:
I have a new “magic beer moment” to savour: drinking 13-year-old Carlsberg Special Brew in the cellars of the Jacobsen brewery in Copenhagen.
Actually, that was just one of a number of great moments during my trip to Denmark earlier this month to talk about “beer and terroir from an international perspective” to a bunch of brewers not just from Denmark, but Norway and Sweden as well, as part of a conference in the town of Korsør organised by the New Nordic Beer movement (Ny Nordisk Øl, pronounced roughly “noo nordisk ohl”). The men leading the campaign are two brewers, Anders Kissmeyer, formerly of the award-winning Copenhagen brewery Nørrebro Bryghus, and Per Kølster of Kølster Malt og Øl in the appropriately named village of Humlebæk – “Hops Creek” – north of Copenhagen, and PR man Christian Andersen. The idea of Ny Nordisk Øl is to forge a distinctly Nordic take on brewing, using Nordic traditions and, most especially, Nordic ingredients – not just flavourings, such as heather, sweet gale and wormwood, but yeast and other micro-organisms sourced specifically from a Nordic environment, in just exactly the same way as the New Nordic Cuisine movement has fused tradition and modernity to create a style of cooking that is rooted in a place and yet free to experiment (the success of which effort can be judged by the fact that the Copenhagen restaurant Noma, short for “Nordisk Mad”, or “Nordic Food”, which is one of the leaders of New Nordic Cuisine, has been voted “best restaurant in the world” by its peers in four out of the past five years). In a world where the craft beer movement seems intent on replacing one kind of ubiquity – bland Big Brewer lager – with another – highly hopped fruit-salad pale ales – it’s a trumpet-call to battle on behalf of individualistic, rooted, idiosyncratic beers, made by brewers intent on arriving at something that could only have been made in one place and at one time, that excites me greatly.
Judging by the number of highly enthusiastic Nordic brewers I met in Korsør – I’m guessing, but there must have been 50 or 60 attendees – and the excellent Ny Nordisk Øl-inspired beers I drank there, it’s a movement with a good weight of support behind it, and terrific results to show those wondering if “beer terroir” is just a gimmick. There have been various names given to the sort of products brewers involved in the Ny Nordisk Øl movement are making, but the one I like best comes from the United States – “place-based beers”. Fortunately I was able to tell the Nordic supporters of “place-based beer” that they are far from alone. In the United States, in Australia, in New Zealand, in Italy and France, there are plenty of others pursuing the same goal, of making beers with what one American called “the essence of here” in them. (I’ll be putting up my presentation on this blog, and naming names, later in the week). The bad news is that in what one might call the “Old World”, there is much less interest in the concept of “beer terroir”.
One of the ironies of trying to find “beer terroir” today is that once, of course, all beers were local, and reflected their local environment, local ingredients (local hop varieties, “land-race” strains of barley, local water, local yeasts) and local traditions. Porter, the world’s first “industrial” beer, the popularity of which powered the growth of what became the world’s largest breweries at the time, was developed in London as a local beer for local people, satisfying the desire of the city’s working classes for a refreshing calorie-filled beer, brewed using brown malt made in Ware, Hertfordshire, 20 miles to the north, hops from Kent, just to the east, and London well-water, full of calcium carbonate, which helps make good dark beers; matured using giant vats, a technique invented by and originally unique to London brewers; and served using methods of blending old and new beer specifically reflecting customers tastes, while being drunk with foods it was regarded as a particularly fine accompaniment to: boiled beef and carrots, for example, a very traditional old London dish. Even pilsner, the most widely reproduced beer style in the world began as a beer very much reflecting its Bohemian locality: made with Moravian malted barley, local Saaz hops and its home town’s particularly soft water. Coming from the other direction, brewing traditions that are still deeply rooted in the local landscape – in particular the Belgian brews such as Lambic – now seem to be as reproducable as pilsen became, and almost as global. Every American brewer seems to want to make a Belgian ale laden with Brettanomyces bruxellensis, and they can buy that yeast right off the shelf, rather than having to move to Payottenland. When you see a brewery in Britain making a Gooseberry Gose, a variation on a style of beer from Saxony that was effectively unknown until a few years ago, you know you’re living in a world where “local” appears to mean very little.
Which is what the supporters of Ny Nordisk Øl are fighting against – and although they don’t have many fellow travellers in the rest of Europe, it’s to be hoped that when other brewers start tasting the beers that Ny Nordisk Øl has inspired, it will spur them to produce ales that reflect their own places. Here are my notes on some of the “place-based beers” I tried in Denmark: An unlabelled (IIRC – although I may just have failed to record the name) ale brewed with sea wormwood (less bitter than the wormwood used in absinthe), camomile and sea buckthorn, three popular flavourings with Nordic brewers seeking to make a hopless ale. This had a lovely, deep, tongue-coating, very up-front bitterness, a pale, slightly cloudy appearance, a mouthfilling rotundity, and finally a sweetness under a full, vegetally/weedy flavour. Ny Nordisk Hærvejs Lyng from the Vyborg Bryghus: a hop-free heather beer with a massive nose of honey, and liquid honey in the mouth but with a sharp tart lemony undertone, lightly petillant with no head. It’s alcoholic lemon and honey cough sweets. (The ale is named for the Hærvejen, or “Army Way”, a road that runs down the Jutland peninsula from Viborg to, eventually, Hamburg.) Continue reading Place-based beers and 13-year-old Special Brew→
I’ll be frank: one of the good reasons for becoming a beer blogger is the opportunity it gives to go places, meet people, do things that you wouldn’t otherwise get to do. (Free beer too? Well, there is some of that, true, but I turn a fair bit of free beer down, because I don’t do reviews, much.) The chance to get into places the public doesn’t get to see is one big reason why I decided to go to the European Beer Bloggers’ Conference in Dublin: I suspected there would be a chance to see extremely interesting things normally hidden from public eyes, and as we shall see, I was absolutely right.
Fortunately for me, I have relatives in Dublin, so I was able to stay in the city for free: and I signed up early enough to grab one of the “bursaries” Molson Coors was offering, which effectively refunded the €95 conference fee, so mostly all it cost me was my air fare from Heathrow. When I signed up to come to the conference, I hadn’t been to Dublin since my mother-in-law’s 80th birthday in 2006, and as I said in my previous blog entry, in the past eight years – in the past TWO years – the Irish craft beer scene has exploded, so I was also keen to see how the beer offer had changed in Dublin’s bars, and what these new breweries were like.
As it happened, I had to go on a mother-in-law-related trip to the city in May, and took a day off to visit places recommended by the ever-excellent Beer Nut, Ireland’s premier beer blogger. Thus the Thursday night pub crawl organised for EBBC attendees and led by Reuben Gray of The Tale of the Ale was less of a revelation to me than it probably was to some of the other 30 or so people on the tour, since, unsurprisingly, the BN had marked my card with several of the places Reuben took us to.
They were certainly as mixed a selection as you’ll find in any good city, from the basic – Brew Dock, part of the Galway Bay Brewery’s own chain of pubs, but selling much more than just GBB beers – to the more typically Dublin elaborate-mirrors-and-dark wood of Farrington’s/The Norseman (it keeps changing its name back and forth) in Temple Bar via another very Dublin concept, the three or four-storey pub, of which JW Sweetman (named for an old Dublin brewery) and the Porterhouse are good examples, to the “stripped pine and books on the wall” Black Sheep, another Galway Bay Brewery pub, rather more like a “normal” English-style craft beer bar than most craft beer bars in Dublin, to the Bull and Castle, a substantially sized “craft beer steakhouse”. Just as a point of comparison, the only two places you would have found craft beer in back when I was last in Dublin out of that list would have been Sweetman’s, previously a homebrew pub called Messers Maguires, and the Porterhouse (which still, I was delighted to see, has the bottle of my wedding ale I presented them in 1997 on display in one of the bars).
There is, I suggest, a thick slice of what the Irish call begrudgery in the responses around the British beerosphere to the success of BrewDog. Here are these young guys, starting in their early 20s, who managed in a few years to build one of the best-known and fastest-growing breweries in Britain, worth on the order of £10m, in part through a series of stunts including reporting themselves to the drinks industry watchdog just for the publicity, selling beer at £500 a pop in bottles that had been stuffed into dead animals, and calling the Advertising Standards Authority “motherfuckers”.
Martin Dickie and James Watt now have their beers on bar and supermarket shelves not just in Britain but around the world, a growing and increasingly international chain of bars of their own, and even their own American TV show, FFS, now entering its second series. Uniquely among British brewers, Dickie and Watt have made a huge success of crowd-sourced funding, raising around £9m from some 14,000 customer-investors to fund their extremely impressive growth (that’s about £650 an investor, to save you working it out). Around 5,000 of those investors are expected to make the trip to Aberdeen this summer for the BrewDog AGM. You wouldn’t be the first to suggest that it’s Kool-Aid rather than Punk IPA they’ll be drinking.
There is, of course, a simple answer to all that criticism: you say that, but you don’t have 14,000 investors and your own American TV show, and nor are your marketing tactics being used as case studies for other businesses.
I’ve had disagreements with BrewDog myself, but I’ve always thought that Dickie and Watt had no reason to care about what I thought, any more than they would be bothered by any of their other critics: if some people don’t like their beers and their marketing tactics, a more-than-sufficiency of others do. So I was surprised to be approached by the company and asked if I’d like to join nine other beer bloggers and writers from as far away as Finland, Norway and France to be flown to Aberdeen, taken round the 13-month-old Ellon brewery and beered and dined at BrewDog’s expense. Were BrewDog on a charm offensive? Apparently so: last week they flew up a load of journalists who had written about BrewDog in the past, for a similar jolly, which resulted in, eg, this review in the Morning Advertiser. But why woo me? According to Alexa, this blog ranks number 32,360 among UK websites: that’s really not very influential.
But, hey, I like looking around breweries at other people’s expense, even if it means having to get up at 4am to drive to Gatwick for a flight on the EasyJet red-eye. And yes, I was interested in meeting Dickie and Watt, probably the finest guerrilla marketers currently operating in Britain (and easily the best guerrilla marketers the British brewing industry has ever seen). I don’t know how much they actually spend on marketing, but I doubt it’s a huge amount, which makes their ability to generate column inches all over the world from apparently tangential events quite brilliant – come on, what other British brewer do you know who could get stories in newspapers from Sweden to Thailand publicising their new beer launch? Continue reading The discreet charm offensive of the BrewDoggies→