I wasn’t even mean to be in Brooklyn on the Tuesday. I had originally booked to go round the Brooklyn brewery on the Monday. But after I announced that I was going to be in New York, I was contacted by the American beer journalist and writer John Holl, who asked if I would like to appear on the beer podcast he co-hosts, “Steal This Beer”, which is recorded in a bar in Manhattan on Monday nights (of which more later.) So I switched the trip to Brooklyn to the following day – and on the Tuesday morning an email popped up saying that right after my visit that evening the Brooklyn Brewery was launching a collaboration imperial porter made with the Norwegian brewery EC Dahl’s, in honour of the Norwegian artist Håkon Gullvåg, and would I like to hang around to sample that, and a few other EC Dahl’s beers as well.
Carpe cerevisiam – if chance is going to put an opportunity like that in your path, it’s rude to step aside. Strangely, I had already drunk beers made with EC Dahl’s yeast: the homebrewers of Stjordal, whose brews were among those I sampled last year at the Kornøl festival in Hornindal in Western Norway, get their yeast from the Dahl’s brewery in Trondheim, though they make, and sometimes smoke, their own malt.
I have to own that the Brooklyn Brewery tour is not the best I have been on: it’s a small, cramped, working brewery, about all you get is a quick look at some fermenting vessels and some beer sampling, and most of the beer is produced elsewhere anyway. There’s a good big brewery tap, with a fine range of beers (including “London Black Gose” [sic] from London Fields, which, like EC Dahl’s, is a Brooklyn Brewery/Carlsberg joint venture now) and the brewery shop sells several rare (if expensive) beers, but if it hadn’t been for the EC Dahl’s launch, I might have had a disappointing trip.
That, however, was definitely worth the journey. The collaboration beer, named, simply, Gullvåg, had been matured in casks that had previously been used for Linie aquavit. I’m a big fan of Linie, which is matured by being shipped in ex-sherry casks from Norway to Indonesia and back, the four-month journey, crossing the equator twice, rounding and maturing the spirit, which is made from potatoes and flavoured with, among other herbs and spices, star anise and caraway. It has a flavour that seems to match very well with beer – one of my favourite long summer drinks is a mixture of dark ale, lemonade and a shot of Linie. The Linie influence was definitely noticeable in the Gullvåg imperial porter: liquorish/aniseed underneath the dominant dark roast. If you see it, definitely worth buying.
And then, while I was enjoying the beer, and admiring the paintings on the taproom walls that Håkon Gullvåg had created on old cask ends (you could still, just, make out the names of the distillers on some of the casks), someone cried: “Martyn!” Stap me, it was Steve Hindy, co-founder of Brooklyn Brewery. I didn’t know he knew me from a hole in the floor, but I worked out later that we must have met on one of the Carlsberg trips regular readers of this blog will remember. “Would you like a beer?” he said, and you don’t turn down a man in his own brewery: nor do you have to wait long to get served, whatever the queue, since the brewery chairman can just walk round behind the bar and help himself, while the servers smile benignly.
The only awkward moments were when Steve asked me if I had spoken to Garrett Oliver yet. I’m still not sure Mr O, brewmaster at Brooklyn Brewery, has forgiven me for my attack seven years ago on the Oxford Companion To Beer, which he edited, because of its very many errors. I always tried to make it as clear as I could that I did not blame Garrett, whom I admire greatly as a brewer and a writer and speaker about beer, for the problems with the OCB. He was badly let down by the publishers, left seriously under-resourced, and also let down by a tiny minority of the 140 or so people who wrote entries for the book that were seriously badly researched. So I had deliberately stayed out of his way –and yes, that IS a wide yellow streak up my backbone. Still, we had a reasonably friendly conversation, I think, about how the Kornøl festival is a must-visit event: watch out for Brooklyn Brewery brewing with kveik some time soon …
That was the second embarrassing moment on my first trip to New York (yes, shameful: not sure why I had never got there before). John Holl had asked me to bring along two beers to the podcast, since a regular part of the show is John and his fellow presenter, the New Jersey brewer Augie Carton, blind-tasting beers their guest brings along, using the black glasses of the kind breweries use professionally for tasting sessions, so that colour cannot affect opinion. I decided to bring them over two different views of British best bitter: the very traditional Timothy Taylor’s Landlord, and one from my local small brewery, Twickenham Fine Ales’ Naked Ladies, which is a “best bitter” with one or two American hops in it, for a more up-to-date take. Unfortunately it was obvious straight away that the Tim Taylor’s was skunked. Ach. Still, Augie and John are pros, and were able to find plenty to say even about skunked Landlord. And they liked the Naked Ladies a lot, though they were dubious about the name, nor were they convinced by my explanation that the Naked Ladies are a much-loved set of statues in a Twickenham park. (You can listen to the podcast here – episode 187.)
had asked people for suggestions of bars to visit in New York, but I didn’t get round very many: busy doing other things. Part of the aim for the trip was to look at old newspapers in New York library: while the British Newspaper Library’s holdings can be accessed anywhere, for a lot of early American titles, particularly those before 1776, and even more particularly those from New York before that date, you have to be physically in front of a computer screen in one of the Five Boroughs to get to call them up. Still, it did also give me the opportunity to see the original Winnie the Pooh, who lives with Tigger, Eeyore, Piglet and Kanga in a glass box in the children’s section in the main New York library building on Fifth Avenue: you have to go to the children’s library to pick up your library card (I have no idea why), so it didn’t look too creepy that an elderly bearded git was hanging around the kids’ books. I had always imagined that Christopher Robin’s toys would be in a big mahogany-and-armoured-glass case in the centre of a huge high-ceilinged room, possibly with a couple of armed guards in black uniforms looking suspiciously at people taking selfies with the Immortal Bear. In fact it’s a comparatively small display, and I’ve seen bigger children’s libraries in provincial English towns than the one in the Schwarzman.
Something called the “New York craft beer festival” was happening my first two nights in the city, so I thought that would be worth checking to try to see what was trending. Sour beers, no surprise; lots of cloudy IPAs, no surprise; wacky fruit goses and similarly wacky saisons (hibiscus?), no surprise; cider, that WAS a surprise; cucumber beers – utterly, utterly vile; double dry-hopping, very much a trend of the moment, for sure, even if every brewer you might speak to has a different take on what double dry-hopping involves (one bar I did get to was the Blind Tiger on Bleecker Street, and every other beer on tap seemed to be “DDH”); and surprise, no “brut” IPAs, which I had been expecting to see, having read that they were a big trend: I didn’t spot one the whole week. I’m ashamed to say that one of the beers I enjoyed most was Sweet Baby Java, an “espresso bean infused chocolate peanut butter porter” from DuClaw Brewing in Maryland, a coffee’d-up version of the same brewery’s Sweet Baby Jesus chocolate peanut butter porter. Normally I don’t like “dessert” beers, particularly – PARTICULARLY – with peanut butter, but DuClaw seemed to have matched the sickly with a pleasing dryness: a check on the brewery’s website reveals that the hops here are Fuggles and Goldings, which may explain all. However, that was in the usual US beer festival two-ounce glass: even a third of a pint might have had me considering my verdict.
One minor beerfest hiccup: as I presented my ticket on the first night, the very large security dude at the door insists on seeing my ID. While I fished for my UK driver’s licence, I said something about my false bead being the giveaway, to which he responded with the line I’m sure he was taught was the correct response to all surly old gits cutting up about being asked to prove they genuinely were as old as they looked: “I respect my elders, sir.” I really, really wanted to say: “No you clearly don’t, or you and your employers wouldn’t be putting me through the ludicrous nonsense of having to prove I’m not actually a terribly haggard 20-year-old.” But as Paul Simon sings, “the man was large, a well-dressed six-foot-eight,” and I needed that wristband …
Why is finding a properly kept pint of cask ale such an appalling lottery in Britain’s pubs, despite the existence since 1971 of a consumer organisation dedicated to beer quality – before most pub staff were born – and the existence of a trade organisation dedicated to raising the standards of draught beer, Cask Marque, since 1998, two decades ago?
The answer is actually ridiculously simple. Almost nine out of ten pints of cask beer sold in Britain are sold after the cask they came from has been open for at least three days. According to CGA, almost 90 per cent of cask ale brands sold at below the rate of 18 pints per tap per day required to maintain quality. The typical cask of beer is still on sale seven or more days after it has been opened. This is exactly the same as making a sandwich on Monday, and still having it on sale a week later. The bread will be stale, the filling long past its best. Anybody buying that week-old sandwich is unlikely, after trying it, to buy a sandwich from you again. Cask beer is a perishable product: it loses its best qualities very quickly, certainly within a few days. Most pubs ignore this, and as a result most cask beer is sold a long way off from peak condition.
Paradoxically, there is also a big problem of pubs selling beer too young. Almost three in five publicans confess to putting beer on sale before the recommended three days of cellar conditioning. So there is a fair chance that just as your pint is finally coming into condition, it’s already past its best because the cask has been open too long.
Adding to the problem of poor quality caused by age, the evidence clearly shows most pubs keep their cask beer too warm. This is obviously more of a problem in summer, but cellar air conditioning has been available for many decades: that picture at the top shows a pub cellar from 1947, with aircon units. However, in July this year, Cask Marque found that almost seven out of ten pints of cask ale were served warmer than the recommended 11ºC to 13ºC. Two per cent were served at an alarming 20ºC – almost 70ºF. How is this possible?
Hilariously – or not – more than 90 per cent of pub landlords insist that they are aware of the advise on how to keep cask beer well, advice which strongly recommends arranging turnover so that a cask is emptied within three days, and they claim either that they do their best to follow that advice or don’t actually need it because they are expert cellarmen. And two thirds of landlords insist their cask ales never stay on sale for longer than three days. Unfortunately, the evidence shows clearly that this is totally untrue. Vianet, a company that monitors what happens in pub cellars, found that the majority of pubs sell less than a cask of beer per tap per week. Let’s be generous and say that half of each cask is sold within the recommended three-day period after the first pint is poured. That means half of all pints from the majority of pubs are going to be four days older or more. Would you reckon to buy a sandwich from a place where half the sarnies on offer were between four days and a week or more old?
One underlying reason for all these problems is that too many publicans are either indifferent to or don’t like cask beer. To quote Pete Brown, in the latest Cask Report, out yesterday, “Among publicans who love drinking cask themselves, every single quality measure is significantly better.” Perhaps we should be saying: “If you don’t actually adore cask beer, please don’t sell it.”
In the past five years, cask ale sales have dropped by 20 per cent, while the overall beer market has fallen by just over nine per cent. At that rate of decline, cask ale will effectively have vanished in a few decades. Meanwhile “craft” beer, defined for the purposes of this argument as non-mainstream keg beers made by small brewers, has leapt from nowhere ten years ago to six per cent of the on-trade beer market in 2018. I drink “craft” beer in a pub occasionally, but I do not believe I will ever have a pint of “craft” as wonderful as the very best cask ale can be. If cask ale disappears, then to misquote Hilaire Belloc, drown your empty selves, for you will have lost the best of England
The Cask Report has a number of tips to try to stop this apocalyptic scenario. Here are mine:
1) Every pub or bar that sells cask ale must have a cask ale champion whose specific job it is to ensure that every pint is perfect. If this is not the publican, it should be someone else senior.
2) Every pub company, too, must have someone in the organisation to champion cask beer and ensure every outlet is selling the best cask ale it can.
3) Pubs should be taught that a big range of different cask beers on sale at the same time is not automatically a bonus, but a likely contributor to quality problems.
4) Before any pub gets Cask Marque accreditation, it should be able to show a record of how long every cask beer has been on sale, and also a record of every customer complaint about the quality of a pint, and what action was taken about that complaint. Pub companies should also regard this as best practice.
5) If “craft” drinkers are avoiding drinking cask because they perceive it to be all “boring brown bitter”, pubs should urge “craft” beer drinkers to try those modern cask beers closest in flavour to the most popular sorts of craft ale – American pale ales and the like. Then use those beers as a gateway to the joys of traditional cask ales. Staff need to know enough to be able to explain that, actually, the earliest American Pale Ales were directly inspired by Timothy Taylor’s Landlord.
6) Camra members over 65 (and yes, I fall in that segment) should STFU about how awful Doom Bar is, and should be taken behind a wall and shot in the head if they utter the phrase “Remember Watney’s Red Barrel!” Nobody except you DOES remember Watney’s Red Barrel, grand-dad, and it’s the image you and people like you bring to cask ale – slippered, cardiganned, smelly – that is part of the reason why under-30s would rather drink “craft”.
The Tipperary, in Fleet Street, has a fair claim to “oldest pub in London” status. You wouldn’t know this from the information you will find about it on the web, in books and magazines, and even the noticeboard outside the pub, which makes much of its storied past. Unfortunately, almost everything written about the history of the pub – including, shamefully, that noticeboard – is wildly, utterly wrong, a staggeringly inaccurate macedonie of untruths, misunderstandings, made-up nonsense, fake news and pure bollix of inexplicable ancestry. What is particularly tragic is that the pub actually has a fine back-story, which has become entirely submerged by layers of invented garbage.
Let’s begin by deconstructing the noticeboard that hails customers as they enter this charming, if cramped, old Fleet Street boozer, with its delightful, slightly shabby shamrock-decorated mosaic floor and dark wood-panelled walls. (We’ll ignore, as much as we can, the grammatical infelicities and spelling errors on the board, though they constitute in themselves a grievous insult to the hundreds, or more, of newspaper sub-editors who, in the times of Fleet Street’s glory as more than just a metaphor for Britain’s national press, walked through the Tipp’s front door in search of liquid relief.)
“The pub was built on the side [sic]of a monastery which dated to 1300 where, amongst other duties, the monks brewed ale.” – it was a friary, not a monastery. They were friars, not monks. A house for the Carmelites, more fully the Order of the Brothers of the Blessed Virgin Mary of Mount Carmel, was founded by Sir Richard Gray in Fleet Street in or about 1241, not 1300. (The Carmelites, as an aside, originated in the 12th century, and took their name from Mount Carmel in northern Israel, supposedly the home of the prophet Elijah. They were known as the “white friars”, from the white cloaks they wore, in contrast to the black-cloaked Dominicans, the “black friars”, whose main base in London was just across the Fleet river, and whose name is commemorated in a bridge, a railway station and one of the finest art nouveau pubs, inside and out, in the world.)
“This site was an island between the River Thames and the River Fleet which still runs under the pub that is now little more than a stream” – utter steaming garbage. The Tipperary is half-way up the hill that rises from what was once the west bank of the Fleet, which was 250 yards away to the east, not “under” the pub at all. The Fleet ran south along the line of what is now Farringdon Street – indeed, it still does, though now underground and converted into a sewer, which empties into the Thames under Blackfriars Bridge.
“‘The Boars Head’ which was built in 1605” – wrong again, though a rare example of a pub claiming to be much younger than it actually is, since “Le boreshede in Parish of St Dunstan in Fletestrete” was mentioned in the same grant to the Carmelite friars in 1443 as the Bolt and Tun inn next door. (This means, incidentally, that the Tipperary/Boar’s Head is at least 575 years old this year: there are only two or three other pubs in London that can reckon to be older.) “It survived the Great Fire of London in 1666. This is because the property was of stone and brick whereas the surrounding neighbouring premises were of wood.” More ahistoric nonsense. The fire destroyed all of Fleet Street to a point just past Fetter Lane, some 160 yards west of the Boar’s Head/Tipperary, which was one of the 13,000 buildings consumed in the blaze.
“In approx 1700 the S.G. Mooney & Son brewery chain of Dublin purchased ‘The Boars Head’ and it became the first Irish pub outside Ireland … The pub also became the first pub outside Ireland to have bottled Guinness and later draft.” I cannot fathom how or why anyone would invent this stuff, or have it so totally wrong. There is actually a gorgeous old mirror, probably more than 100 years old, on the wall inside the pub which gives the proper name of the pub chain – not “brewery chain”, whatever one of those is — that formerly owned the Boar’s Head/Tipperary, which makes getting the incorrect name outside the pub particularly inexcusable. It was JG Mooney and Co, not “SG Mooney & Son”: the company developed out of the licensed wholesaler and retailer business James G Mooney was running in Dublin from at least 1863. The Tipperary was not only emphatically NOT “the first Irish pub outside Ireland”, it wasn’t even JG Mooney’s first pub outside Ireland. The company acquired its first licensed outlet in London, on the Strand, in 1889, its second on High Holborn in 1892 and a third in Duke Street, on the south side of London Bridge, shortly afterwards. Mooney’s acquired the lease of the Boar’s Head, its fourth London pub, in November 1895. That’s not “approx 1700”, unless you think being nearly two centuries out is “approx”. (Mooney’s was to grow to at least 11 London outlets by 1940, all, or almost all, called “Mooney’s Irish House”: the one in Duke Street was known as “Mooney’s Dublin House”.) Nor, of course, was the Boar’s Head “the first pub outside Ireland to have bottled Guinness and later draft” (sic, again). Guinness was exporting to Bristol from at least 1825 (and to the West Indies earlier than that), in both cask and bottle.
“1918 At the end of the Great War the printers who came back from the war had the pubs [sic] name changed to ‘The Tipperary” from the song ‘It’s a Long Way’ [sic], which name it retains to this day.” But it was being called “Mooney’s Irish House (late Boar’s Head)” in 1895, and Kelly’s directories make it clear that the name of the pub was The Irish House right up to 1967. Only then did it change to The Tipperary. There are no references that I have been able to find to the pub as The Tipperary before this: it was certainly being referred to as “Mooney’s Irish House in Fleet Street” in the 1950s. (Strangely, there is a strong Fleet Street link to the song “It’s a Long, Long Way to Tipperary”, but it is nothing to do with returning printers. The song’s popularity with the British Army in France in August 1914 was spotted by a Daily Mail reporter, George Curnock, who cabled back to his news editor, Walter Fish that the soldiers were all singing the song as they marched from Boulogne to the front. According to Fleet Street mythology, “Fish visualised ‘Tipperary’ as a great national stimulative, the possible British counterpart of the ‘Marseillaise’, and to his delight found Lord, Northcliffe [owner of the Mail], with his fine flair for judging the public taste, equally enthusiastic. The words and the music of the pantomime song were secured and prominently displayed in the Mail, and from that day on it was on everybody’s tongue.”)
So: four paragraphs, at least 11 clunking, ludicrous errors, all of which could have been avoided with little effort. It took me two to three hours on the interwebs, and an hour in the Guildhall library looking at microfilms and consulting a couple of books, to put together the corrections above, and uncover a more accurate history of 66 Fleet Street. People, this is really not difficult. Don’t just repeat stuff you read – do your own research, because “stuff you read” is quite likely to be wrong.
The Boar’s Head originally faced onto Whitefriars Street (named, of course, for the Carmelites, and originally, until at least the 1830s, known as Water Lane). To the south was an inn called the Bolt-in-Tun, with both premises having back entrances dog-legging out on to Fleet Street, at what would later be numbers 64 and 66. (To the east, at what would become 67 Fleet Street, was a tavern owned by Royston Priory in Hertfordshire called the Cock and Key.) In a licence of alienation to the Friars Carmelite of London of certain premises in the parish of St Dunstan, Fleet Street, in the Patent Roll of 21 Henry VI – that’s 1443 to me and thee – “Hospitium vocatum le Boltenton” is mentioned as a boundary. This would have been a building attached to the friary for accommodating guests. The hospitium, or at least a building on its site, was quite probably at least a century older than this, because the wording of an ordinance of King Edward III in council dated 1353 suggests that the road from the bridge over the Fleet to Temple Bar, where Fleet Street becomes the Strand, was by then already lined with dwellings and well-inhabited.
The inn’s name is a pun on “Bolton”, and its sign was a bolt – a crossbow arrow – sticking though a tun, or cask. How or why it was give that name remains unknown. (At least two sources try to claim that the inn’s name is ” derived … from Prior William Bolton of St. Bartholomew, Smithfield”, which is more nonsense on stilts, because while Prior Bolton certainly used the bolt-in-tun as a badge, he was born around 1450, after the first known mention of le Boltenton. It’s more likely, in fact, that Prior Bolton stole the idea of using a bolt sticking through a tun as his badge from the Carmelites’ inn.)
It looks as if the Carmelites used the premises to brew, because after Henry VIII nationalised their friary in November 1538, the list of buildings surrendered included “a tenement for brewing called ‘le Bolte and Tunne'”, and “a brewhouse called Le Bolt and Tunne in the parish of St Dunstan in Fletestrete, which belonged to the late Carmelite Friars there” was leased to one of Henry’s household officials, John Gilman, in 1541. As the only inn on Fleet Street, and thus effectively the first inn on the Great West Road, the Bolt-in-Tun developed into an important base for coaches travelling to Bristol, Plymouth and South Wales. In September 1665 a boy was found dead of the Plague in its hayloft. The Fire of London the following year at least cleansed the city of plague-carrying rats, and by 1704 regular coaches for Windsor were starting from the rebuilt inn. In 1741 services from the inn included “A Handsome Glass Coach and six able Horses” travelling regularly to Bath. Destinations from the Bolt-in-Tun in 1805 ranged from included Cardiff to Hastings, and Newbury to Chichester, and in 1817 26 coaches a day left the inn for towns and cities across the south and south-west.
About 1822 the Water Lane side of the premises was renamed the Sussex Hotel, but the Bolt in Tun continued as the booking office and coach destination in Fleet Street. You could still get a drink there: in 1830, John Richardson, 38, was nabbed by a police officer in the Bolt-in-Tun tap for stealing a horse-blanket worth eight shillings from the Bolt-in-Tun’s stables. (His defence was that “I was very tipsy”: he was fined one shilling and discharged.) The stables still had a hayloft, of course, and in March 1838 a fire broke out in the Bolt-in-Tun hayloft which “extended its ravages with great rapidity”, destroying all the hay, while the adjoining house, “occupied by many poor families,” was also “considerably damaged”. The proprietor in charge of coaching operations was Robert Gray, whose partner was Moses Pickwick – a name a young Fleet Street reporter called Dickens found a use for.
The coaching era, however, was nearing its end. From 1838 onwards, London was increasingly connected to the rest of Britain by railways, and in the 1840s the Bolt-in-Tun was described by its proprietor as a “Mail, Coach, and Railway Establishment”. Gradually the railway side took over, and by 1859 the Bolt-in-Tun was purely a booking office and parcel collection point for the railway companies. Eventually, in late 1882 or early 1883, most of the Bolt-in-Tun was demolished, ending a history of more than 440 years.
Timothy Richards and James Stevens Curl, authors of City of London Pubs, published in 1973, thoroughly screwed up the history of the Bolt-in-Tun, completely confusing it with the Tipperary, and claiming that “shortly after 1883 the Irish house of Mooney erected a new pub on the site of the Bolt-in-Tun, and it is this building that now stands.” This is, of course, as egregiously wrong as anything on the Tipperary’s signboard. Mr Curl is an extremely distinguished architectural historian, a member of the Royal Irish Academy, a Fellow of the Society of Antiquaries of London, a member of the Royal Institute of British Architects, and a Liveryman of the Worshipful Company of Chartered Architects of the City of London. He is a Professor at the School of Architecture and Design, Ulster University, Professor Emeritus at De Montfort University, Leicester, and a former Visiting Fellow at Peterhouse, Cambridge. He has written more than 30 books. Let us say that the entry on the Tipperary in City of London Pubs was not his finest hour.
The Boar’s Head led a comparatively quiet life compared to its neighbour. Boar’s Head Alley, alongside the pub, is first mentioned in 1570, and two inhabitants of the alley had to appear at a ward inquest in 1595 for not having chimneys in their houses. The first known licensee was William Hayley or Healey, there in 1664 and 1665. The next year the pub was destroyed in the Great Fire, but Hayley was back in business within a couple of years, and issuing a trade token bearing the words “William Healey at the [picture of a boar’s head] in Fleet Street • 1668 • His Halfe Penny”. How much of today’s pub dates from the post-Great Fire rebuilding I don’t know, but the City of London’s own “Fleet Street Conservation Area Character Summary and Management Strategy” paper from February 2016 named it as one of only “a handful of survivors immediately post-Great Fire” in the conservation area. The report dated the pub building to “circa 1667”, saying that the “slightly crooked window details” hint at its age, and adding that it has a “later, traditional pub frontage and stuccoed upper floors on a narrow historic plot.”
Behind the Boar’s Head, the rectangle of land bounded by the Thames, the walls of the Temple, Fleet Street and Water Lane/Whitefriars Street was known in the 17th century as “Alsatia”. It still had some of the privileges of sanctuary left behind from the days when it was the site of the Carmelites’ friary, which privileges were confirmed and enlarged by a royal charter issued by James I in 1608. The rule of law thus did not run in “Alsatia” as firmly as it did in the rest of the city, so that it was a refuge for on-the-run debtors, and “a hiding-place to cheats, false witnesses, forgers, highwaymen and other loose characters who have openly resisted the execution of legal process”, until the privileges of the liberty of Whitefriars were extinguished by William III in 1697.
The district continued to be lively. The Boar’s Head had all its windows smashed by a Jacobite mob during the “mug house” riots of 1716, because the landlord, Mr Gosling, was “well-affected to his Majesty King George and the present Government.” (It was described in news reports as an “ale house”, putting it one rung down the ladder from an inn like the Bolt in Tun.) Gosling was lucky: the mob’s real target was Mrs Read’s Coffee House in Salisbury Court, the next street east from Water Lane, which was a centre of Whiggish support for Britain’s new Hanoverian ruler. The Jacobite supporters stormed the coffee house, and when the landlady’s husband, Robert Read, shot dead the leader of the rioters, Daniel Vaughan, they smashed their way in, mad with fury. While Read and some of the coffee house clients escaped “with some difficulty” out the back, and others sheltered behind a barricade on an upper floor, the rioters trashed the downstairs rooms, smashing all the furniture to sticks and drinking all the ale, or letting it pour onto the floor. The Sheriff came and read the Riot Act, passed only the year before, and when that failed to have any effect, mounted troops were called in. The tumult finally ceased, arrests were made, and five rioters were later hanged in Fleet Street opposite Salisbury Court. Read, meanwhile, was found not guilty of Vaughan’s murder. You don’t get THAT kind of thing happening in Starbucks …
Gosling and the Boar’s Head were given a page in Ned Ward’s rhyming pub guide to London, A Vade Mecum for Malt Worms, written around the same as the mug house riots. This makes the Tipperary today one of the few among the 200-plus pubs Ward wrote about in the Vade Mecum and its companion, the Guide for Malt Worms that are still open. Ward described the Boar’s Head’s landlord as “justly prais’d/and by his Courage and good Drink emblaz’d/Is to some height of reputation rais’d.”
He had a better reputation than a later landlady. In 1775 there was a complaint by the wardmote inquest against Sarah Fortescue, widow and victualler of the Boar’s Head alehouse in Fleet Street, for keeping her house open at unseasonable hours, frequently the greatest part of the night, and for harbouring and entertaining “lewd women and other infamous and disorderly persons to the great disquietude and disturbance of her neighbours.”
Some time after the premises had risen from mere alehouse status: in 1812 the Boar’s Head was described as “That well known and long established first rate Wine Vault and Liquor Shop,” brick-built, four storeys high, and in the occupation and on lease to Mrs Geary at “the very low rent of 50£ per annum.”
The Boar’s Head survived the demolition of its neighbour, the Bolt-in-Tun, and then became the fourth of the Mooney’s Irish House chain in London in 1895, four years after the death of JG Mooney himself (the company continued under his sons Gerald and John Joseph, the latter a nationalist MP and, in 1900, the youngest member of the House of Commons.) The Mooneys brought in an English architect, RL Cox, to refurbish the pub, and it was presumably under his direction that the mosaic floor was put in, and the front step installed that still says “Mooney’s”. A fifth pub, near Piccadilly, was bought in 1896. The original premises in the Strand were closed when Kingsway was built, but a new bar was opened at 395 The Strand in 1900 which, until it shut around 1967, was famed for having the longest bar in London. At one point the company had another pub in Fleet Street, at No 154, formerly the Portugal, which closed in 1910. The serving staff in all its pubs were all male and Irish – no barmaids, apart, apparently from a brief experiment around 1963 – and Mooney’s Irish Houses were known for excellent service, excellent prices and excellent food.
Through the 1960s the company began to retreat from London, with the former Boar’s Head disposed of in about 1966-67, which is when the name change from Mooney’s Irish House to The Tipperary looks to have taken place. At the same time the name The Boar’s Head seems to have been resurrected for the upstairs dining room, as indicated on the signboard outside the pub: I am sure I can remember that the name “The Boar’s Head” used to be visible between first and second-floor level on the pub’s fascia in the 1980s or 1990s. Greene King is supposed to have taken the pub over in the 1960s: I haven’t researched this particularly, but the 1979 Camra “real beer in London” guide shows the Tipperary selling Everard’s Tiger and Wethered’s bitter, which suggests this is as inaccurate as the rest of the signboard’s claims about the pub. It apparently closed for a couple of years around the start of the 1980s, I believe, for a refurbishment, and it was certainly a Greene King pub in 1986, when it was listed for the ’87 Good Beer Guide as selling IPA, Abbot and the much-missed (by me) Rayment’s BBA. I am middlingly sure I drank Rayments in the Tipperary about that time, since I would have hunted out a rare central London outlet for one of my favourite beers, though that was 32 years ago. GK looks to have sold the pub a few years back, and it is now under independent ownership.
That’s it: a vastly, vastly more accurate history of one of London’s oldest pubs than you will find anywhere. What are the chances of promoting the correct version of events over the one on the signboard? Not good, I fear: there are at least five books, a number of newspaper and magazine articles (including one from the Daily Mirror which was, again, wrong in every sentence) and dozens of websites repeating the total nonsense version, including one book published a couple of years ago that talks of “the famous Dublin brewer SG Mooney & Sons” – they can’t be that “famous”, mate, you’ve never heard of them before, because THEY DON’T BLAHDY EXIST. And the more observant of you will have spotted that this particular author can’t even copy inaccuracy accurately: the signboard outside the Tipperary says “& Son”, not “& Sons”.
(Astonishingly, should you have £46 to throw away, you can buy a Tipperary pub Christmas decoration, 7.5cm high, to hang on your tree – down from £82, apparently.)
Today is the 96th anniversary of the death of Michael Collins, the Irish revolutionary who played a major part in the Irish War of Independence, which saw the establishment of what was known as the Irish Free State, and who was then killed in an ambush during the civil war between those that accepted the treaty which divided Ireland into an independent south and a north that was still part of the United Kingdom, and those who would not accept that settlement. He is still an important figure in Ireland, where whichever of the major Irish political parties you support still, basically, depends on whether your great-grandfather supported Liam Neeson or Severus Snape – sorry, Michael Collins, whose pro-treaty wing of Sinn Féin developed into Fine Gael, currently the governing party in the republic, or Éamon de Valera, whose anti-treaty wing eventually spawned Fianna Fáil, currently the largest opposition party in the Dáil, the Irish parliament.
None of the very many accounts of the events that led up to Michael Collins’s death on August 22 agree on all the details, with multiple and contradictory variations in the narrative: from why, as Commander-in-Chief of the Irish National Army, he had travelled to County Cork, heartland of the anti-Treaty rebellion, with only a small number of soldiers, and what he was hoping to achieve, to the details of his last day, from the route taken by Collins and his convoy west out of Cork to the towns of Clonakilty and Skibbereen to how many vehicles – and soldiers – travelled with him, to who fired the fatal shot (or shots) – at least seven possible candidates among the ambushers – and even to the name of the place where the ambush took place: Béalnabláth, pronounced “Bale-nu-blaw”, and probably best translated from Irish as “mouth of the ravine”, is frequently, and mistakenly, given as Béal na mBláth, which would mean “mouth of the flowers”. Much of what has been written about the day is demonstrably wrong, and much is now unprovable.
Of greater interest to the beer historian, however, is another contentious question: on the day he died, did Michael Collins drink a pint of Clonakilty Wrestler, the now legendary porter brewed by Deasy’s of Clonakilty, easily the best known of several small West Cork porter brewers.
The brewery was founded some time around the start of the 19th century, and was certainly running by 1810, when it was recorded that at “Cloghnikilty” [sic] “A porter brewery, the plan of which is remarkable and convenient arrangement, and upon a scale of considerable magnitude, was built by Rickard Deasy, Esq, and Co. The business, carried on with spirit, and conducted with care and prudence, fully answers the expectations of the proprietors.”
Deasy’s porter was nicknamed “The Wrestler” (or “Wrassler”, in a West Cork accent) at least as early as 1890, when the Irish journalist John Augustus O’Shea eulogised it, declaring:
‘In every district there is some show pot, some natural curiosity, some distinguished or erratic character in the community pointed out to the stranger. The great local wrestler is the big pot of Clonakilty. The fame of Milo of Crotona pales beside his, for he has no fear of the clutch of wood. A full-bodied, swarthy fellow, with a white head, he is stronger than most human beings, and seems to get stronger the oftener he is tackled. He is usually cool, fluent, and even tempered, but can be roused to a ferment at times, and when he is doesn’t he just froth? His main struggles are with that proverbially robust class brewers’ draymen, but he has taken many a fall out of the finest peasants, and hardiest seamen of Ross and Cloyne, and it is mysteriously bruited that he once laid by the heels a whole station of the RIC. He is a descendant of John Barley Corn, and is addicted to hops. Far be it from me to act as an intermediary in a prize fight, but not to spoil sport I may say he has a standing challenge with one Guinness of Dublin. Like most men of his call he has his price. His price is two pence a pint.”
O’Shea appears to have been wrong about the price: Deasy’s porter was popular at last in part because of its cheapness compared to rivals. A commentator in 1892 said that “the western man”, “though on pleasure bent, was of a frugal mind, and preferred to pay three half-pence rather than two pence for a pint of porter.”
Michael Collins was born in 1890 at Woodfield, the family farm, some four miles west of Clonakilty. Between 1903 and 1905 he lived with his sister Margaret and her husband, Patrick O’Driscoll in a house in Shannon Square, just a few yards from Deasy’s brewery, (today Emmet Square). The claim has been made by several writers that Collins’s favourite drink was “Clonakilty Wrestler”, and one Irish craft brewery produces today a stout called “Wrasslers XXXX” with a picture of Collins in his general’s uniform on the pumpclip (based on the iconic photograph taken at the funeral of Arthur Griffith, founder of Sinn Féin, six days before Collins himself was killed). One source says that Collins actually “loathed the sight of porter”. However, he certainly did drink Deasy’s most famous beer on occasions. When he came home to Cork from Frongoch prison camp in North Wales in December 1916, after the British government released the surviving prisoners taken at the end of the Easter Rising, “the Big Fellow” spent three weeks, in his own words, “drinking Clonakilty wrastler [sic] on a Frongoch stomach,” before returning to Dublin. But Collins’s preferred drink actually appears to have been whiskey: “‘a ball of malt’ was his usual,” according to one biographer, and another named Jameson’s as his favourite.
Collins apparently went to West Cork in August 1922 in the hope of meeting republican leaders and persuading them to end the civil war, as well as to inspect the pro-treaty forces on the ground and boost the morale of the commanders and soldiers now fighting men who, in many cases, had been their friends and colleagues against the British only months earlier. After his arrival in Cork, he left on August 22 to travel west in a convoy that included Collins himself, being driven in a Leyland 8 four-seater tourer, a Crossley troop carrier and a Rolls-Royce armoured car. The route taken was a circuitous one, to avoid bridges blown up by annti-treaty forces. On its way out from Cork to Clonakilty, Collins’s convoy had passed Long’s pub in Béalnabláth village alerting a group of anti-treaty ‘Irregulars’ holding a conference nearby to his presence in the area, and they decided to lay an ambush on the assumption that the convoy was likely to return the same way later on.
It is certain, since Emmet Dalton, who was with Collins on his final journey, recorded it in the account of that day he wrote just three months later, “The death of Micheal O’Coileain”, that Collins’s party lunched in Clonakilty, and shortly after leaving, that is, between two and three in the afternoon, they arrived at the hamlet of Sam’s Cross, about two thirds of a mile from where Collins was born, (though even here one writer insists, against all the evidence, that the convoy arrived at Sam’s Cross early in the evening, departing at 6.15pm. There Collins met and spoke with his brother John/Séan and other family members, including his cousin Michael O’Brien, who had a house at Sam’s Cross. According to O’Brien’s son Jimmy, Collins and some officers in the convoy had a cup of tea while sitting in the O’Brien’s kitchen, waiting for John Collins to arrive, after which the two brothers went into the parlour and talked by themselves for 20 minutes. Michael Collins then got into his car, and the little convey left, after a warning from John Collins: ‘You’d better put up that hood –you could be shot before night!”
Dalton’s report from November 1922 does not mention any beer drinking (though he is alleged to have told an RTE film crew recording a programme about his life, decades later, that “We were all arseholes!”, that is, drunk) and neither did Jimmy O’Brien. But at least five other accounts say that during the stop at Sam’s Cross, Collins and his escort, which included 12 soldiers in the Crossley tender, a motorcycle outrider, and the armoured car with a crew of four – 20 men in total – went into the pub across from the O’Briens’ house, now, if not then, called the Four Alls. (The pub was run by a man called Jeremiah Collins, whom several authors mistakenly identify as “a cousin” or “a kinsman”. Someone who was a kinsman, Brother Jerome Collins of the Hospitaller Order of St John of God, whose father shared a grandfather with the Big Fellow, emphatically denied that the pub landlord was a relative – “He just wished he was.”) In the pub, several authors assert, Michael Collins treated his escort to “a pint”, or “two pints” of the Clonakilty Wrestler, and, according to at least two writers, he had a pint of the Wrestler himself.
Another investigator, John Feehan, reported that rather than pints at Sam’s Cross, “the convoy had drinks in White’s pub,” White’s being at the Pike Cross, a mile away to the south at Lisavaird, on the main road between Clonakilty and Rosscarbery. Drinks would have probably been welcome for men driving around dusty Irish roads in August in open-top vehicles. But this was an armed venture into potentially hostile territory. Certainly the idea of serving 20 men, plus, supposedly, relatives of Michael Collins also gathered at the Sam’s Cross pub, with two pints each in the sort of time allowable in the convoy’s journey around West Cork seems unlikely. It was in Skibbereen by “mid-afternoon”, having gone by Rosscarbery, where Collins had talked to the commander of the garrison there and visited the mother of an old friend who had just died. In Skibbereen there was time for more talk with the officers of the local garrison “for a considerable length of time”, a meeting in the Eldon Hotel with the editor of the local Eagle newspaper and a local schoolmaster, a quick talk with Cameron Somerville, brother of Edith, co-author of the Irish RM novels, who was a member of the local Protestant aristocracy, and a speech to the people of the town, including 150 horsemen who had ridden in to see him.
By then it was “around 5pm”, and the decision was made not to continue to Bantry, as originally planned, but to return to Cork. All that activity suggests Collins arrived in Skibbereen no later than 4pm. The total distance from Sam’s Cross to Skibbereen is 16 miles: say a journey of 40 minutes under early 1920s conditions, plus 40 minutes spent in Rosscarbery, as a minimum. Collins spent at least 30 minutes in Sam’s Cross taking tea with his mother’s nephew, and waiting for and then talking to his brother. If he arrived in Sam’s Cross as early as 2pm – and it may well have been later – that only leaves a few minutes unaccounted for. It is possible the rest of the convoy had time for a pint of porter in Sam’s Cross while the family reunion in the O’Briens’ house was happening: Michael Collins, not so much.
Another brewery also played a bit-part in Collins’s last day. Back at Béalnabláth village it was a Tuesday, the day a one-horse brewery dray came over from Beamish & Crawford’s depot seven miles away in Bandon, formerly (until 1913) Allman Dowden & Co’s Bandon brewery, founded 1785, to take away the empties from Long’s. The Irregulars commandeered the dray to use as a barrier, and took it a little up the road out of the village to a likely spot for an ambush, removing the wheels and standing them in front against the dray. Around 7 or 8pm in the evening, the convoy did indeed come back down the road. In the gunfight that followed, Michael Collins, just 31 years old, was the only person killed.
Sometimes it takes 20 years and more before the significance of something you read become apparent.
In January 1997, What’s Brewing, the Campaign for Real Ale’s monthly newspaper for members, ran a piece by Michael Jackson on a trip he made to what was then the Pripps brewery in Bromma, just outside Stockholm (closed by Carlsberg just six years later). Most of the article was concerned with Carnegie porter, which is still going, though now made at what is its fourth home, the Carlsberg plant in Falkenberg, on Sweden’s west coast. (Which is, somewhat ironically, only about 60 miles from where the beer was born, in 1817, when an entrepreneur from Hamburg called Abraham Lorent opened a porter brewery in Gothenburg which was acquired by a young Scot called David Carnegie in 1836). But at the very end of the article, after discussing a sampling session of vintages of Carnegie porter dating back more than 20 years, Jackson mentioned another beer his hosts at Bromma had given him to try:
” a brew called Pryssing (‘Prussian’), taking its name from the days when Sweden ruled parts of Germany. It had an oily, brown colour, a very syrupy consistency, a slightly medicinal finish, and an alcohol content of 20 per cent. I believe this potency was achieved by fortification, though Hans would not confirm that. The product, available only to guests at the brewery, was an attempt to re-create a beer allegedly served by teaspoon to King Gustav Vasa, in the 1520s to cure his toothache.”
I read that in 1997, and it whizzed way over the top of my head. Then earlier this year I came across “Pryssing” again, in the Sound Toll Registers, the accounts of the toll which the king of Denmark levied for some 360 years on the shipping through the Sound, the strait between Sweden and Denmark. where it is defined as “strong ale from Danzig”. Those records show Pryssing was being exported on ships travelling through the sound from at least 1597 to at least 1843, originally to places such as Amsterdam, and from at least 1677 to destinations in the British Isles, including London, Newcastle, Aberdeen, Dundee, Hull, and even Dublin.
I had totally forgotten about that Michael Jackson article, and not being able to find “Pryssing” in a dictionary, I asked a Danish friend, Bjarke Bundgaard of Carlsberg, if he knew what it meant. Turns out Pryssing is actually the old Danish/Swedish/Norwegian name for Prussia, which in the modern languages is Preussen, the same as it is in German. Ping! On comes a lightbulb. The old English name for Prussia was Spruce – Chaucer called the country “Sprewse”, and it was still being called “Spruce-land or Prussia” as late as 1697. The “Spruce beer”, beer from Prussia, that appears in an English poem in 1500 and was on sale in London in 1664 is clearly the same drink as Pryssing. (The “spruce tree”, first mentioned in 1670 by John Evelyn, was so called because it was the fir from Spruce.)
Now, I wrote about Spruce beer from Danzig here, and described how it was eventually, from about 1800, copied by brewers in England, mostly in the North, under the name “black beer”. The last manufacturer of black beer, which despite a stonking 8.2 per cent abv, paid no excise duty, because it was regarded as a “tonic”, being rammed with Vitamin C, was a firm from Leeds called JE Mather & Sons. Michael Jackson, who grew up in Leeds, certainly knew of Mather’s Black Beer, and probably drank it, in the combination with lemonade called a “Sheffield stout”: he talked about it in an article in the Independent newspaper in 1992.
However, there was nothing for him to connect the black beer he knew from Leeds with the “oily, brown syrupy” Pryssing he was offered in Sweden. It was only when I came across his article from 1997 again a short while ago while digging around for information about Carnegie porter and the mention of this strange beer King Gustav Vasa drank to cure his toothache that I made the connection myself, and another lightbulb turned on. How wonderful it would be to beam back to Bromma 21 years ago and tell Michael that what he was drinking was the ancestor of the black beer he knew from his Yorkshire childhood. Alas, Michael disappeared from this world in 2007, six years before Mather’s Black Beer disappeared as well, after a change in the law meant it lost its duty-free privilege.
The Polish historian Piotr Rowicki has written about Spruce beer/Pryssing, known in Polish as “Piwo Jopejskie”, a name that Rowicki says comes from the “double-sided” wooden scoop, or “jopy”, used to measure the malt and hops that went into the beer, which used twice as much ingredients as standard Danzig beer. (“Piwo Jopejskie” became “Joppenbier” in German, confusingly, since there is another, very different historic beer called Joppenbier from the Netherlands.) The secrets of Piwo Jopejskie, he confirms, were in the prolonged boiling of the wort – ten hours, instead of the normal three – and the fermentation for up to nine weeks in open tubs in “mouldy sheds or cellars”, so that the mould fell from the walls into the tubs and helped ferment the beer, after which it sent a year in barrels to mature. The result was a beer with about 14 per cent alcohol, “dark colour, tar-like texture, reminiscent of thick syrup.”
And now Piwo Jopejskie is being brewed again, by Browar Olimp, a contract brewing operation based in Torun, a town some 80 miles south of Danzig, and sold in 100ml bottles. To my knowledge this has not made it to the UK yet, but if anyone knows better, do let me know, and I will be raising a glass to Michael Jackson, Mather’s Black Beer and the Pripps brewery in Bromma.
Every weekday morning hurrying tech workers rush out, hundreds at a time, from Shoreditch High Street station in East London, turning left down Bethnal Green Road, past Boxpark Shoreditch, clutching cups of take-away coffee, ready for eight hours of keyboard-stabbing. None of them realises, as they head towards their desks and computers, that as they stride towards the road junction they are stepping through the ghosts of burly labourers in long leather aprons and red stocking caps: that where today they are dodging buses, cars and lorries as they try to cross the road, if they fell back two and a half centuries through a wormhole in time they would be dodging men rolling butts and hogsheads of beer, and skirting vats filled with maturing porter, the air carrying the satisfying scents of hops and malt rather than diesel exhaust.
More than 150 years of sometimes frenetic development has altered swaths of London’s streetscape so much that plotting what once stood where has seemed sometimes impossible. This is particularly true in Shoreditch, where the driving through of Commercial Street and Great Eastern Street and the building of the Bishopsgate rail terminus in the 19th century meant streets and buildings were rubbed from existence like timetravellers who murdered their grandfathers. Happily, it is getting easier to reimagine the past, with websites now running that overlay and underlay old maps from earlier centuries on modern satellite photographs. Thus, through the artful alliance of messers Horwood ( 18th-century mapmaker), Bryn and Page (20th-century Google-makers), we can say that the long-disappeared Bell Brewery, for a couple of centuries credited (wrongly) as the place where porter was invented, was slap where Bethnal Green Road now meets Shoreditch High Street. Stand in the box junction here with the Pret sandwich shop at your back and you are staring straight down where the entrance to the brewery yard was – now covered by the eight-storey Tea Building, once a bacon-curing factory, then a tea warehouse, now studios and offices. Don’t stand in the road too long pondering the past, though, or you’ll get either a No 26 bus or a hipster on a fixed-wheel bicycle up the jacksie.
Just over 250 yards west of the site of the former brewery is the Old Blue Last, which was once a Bell Brewery tied house. (A last is the foot-shaped cobbler’s form over which he constructs a shoe.) It passed into the hands of Truman’s of the nearby Black Eagle brewery in Brick Lane in 1816 when the men then running the Bell Brewery, Thomas Marlborough Pryor and Robert Pryor, members of a family of Quaker brewers and maltsters from Baldock in Hertfordshire, unable to renew their lease on the brewery site, instead merged their business with Truman’s.
It has been claimed on the pub’s behalf that it was built in 1700, though it does not seem to appear on any early maps, and also that it was built on the site of John Burbage’s Theatre in Curtain Road, where both Marlow’s Faustus and Shakespeare’s earliest plays were performed (it wasn’t: the Theatre was north of New Inn Yard, the Blue Last is on the south side). It was also claimed that the Old Blue Last was the first pub to sell porter, presumably based on the inaccurate story that porter was invented at the Bell brewery by the Harwood family, brewers there from around 1702 to 1762. The first known mention of the Blue Last in connection with the history of porter appears in 1811 in, bizarrely, a book called Arithmetical Questions on a New Plan, by William Butler, “teacher of writing, accounts and geography in ladies’ schools”. Butler repeated the story that the Harwoods had invented porter, alias entire butt, and added that “Entire butt beer was first retailed at the Blue Last, Curtain Road, and the intercourse between that public house and the Bell Brewhouse has continued ever since without intermission.”
The original Blue Last was demolished in 1876 when Great Eastern Street was built, and a new pub erected in its place on what was now a corner site. On the back wall, visible from Great Eastern Street, Truman’s placed a large sign repeating the claim that the pub was “the first house where porter was sold.” I probably first drank in the pub in the 1980s, when both it and Shoreditch were run-down and scruffy: if the Blue Last didn’t actually had a stripper performing occasionally itself, there were several pubs nearby that did. I was there for the history, of course, hem hem, and additionally the Blue Last was handily close both for the Pitfield beer shop nearby, one of the few retailers of rare and obscure beers at the time, and the many typesetting firms in the area around the Old Street roundabout, which made Shoreditch and Hoxton a designery hangout long before any coms had been dotted. At least two magazine companies I worked for had their typesetting done in the area, which meant, since Sir Tim Berners-Lee was still but a lad with dreams, taking a taxi over from the office in West London to pass proofs.
Some time in the past ten years the “first porter pub” sign seems to have vanished from the Blue Last’s back wall, or been painted over/covered up. However, there is still an enormous Truman’s mirror ruling the back-bar area, and meanwhile the fortunes of both the Blue Last and Shoreditch have risen and risen as it and its locality have become hipster havens. There wasn’t a porter on sale when I called by a few weeks ago, but they did have a draught stout that wasn’t Guinness, and since I was looking for some liquid history, that was welcome enough.
Of all the multiple nonsenses written about the acquisition of a minority stake in Beavertown Brewery by Heineken International, perhaps the stupidest came from someone called Kirk Hilton on Twitter, who declared this week that Logan Plant and his crew had “chosen to turn their back on the craft beer community” and “should know about the effect” its “sell out” had had on “the community as a whole”.
Let’s be clear. There is no “craft beer community”, any more than there is a “Stella Artois community” or a “Nescafe community” or a “sourdough bread community”. I drink craft beer, whatever “craft beer” is, but I certainly don’t regard myself as part of a “community” as represented by Kirk and his pals on the Facebook UK Craft Beer Forum, where, as part of the general tedious posturing, cask beer is regularly dismissed as “twiggy” and “boring”. That’s not a “community”, it’s a group of snobby elitists with their heads so far up their bottoms they can probably see their own tonsils. The laugh is that the hop-laden brews they love (and indeed I love many of them too) sprang from beers developed originally by people like Fritz Maytag at Anchor Steam and Ken Grossman at Sierra Nevada that were themselves inspired by the “twiggy” bitter beers of England: Anchor’s Liberty Ale, the first highly hopped Cascade-driven West Coast pale ale, sprang directly from a visit Fritz Maytag made to Keighley in Yorkshire around 1974, where he sampled Timothy Taylor Landlord.
What is particularly crass about the reaction from Hilton and the rest of the UKCBF crew is their demand that Beavertown must stay small, or else it is guilty of “betraying” the “craft beer community”. What they ought to be doing, of course, is cheering until the rafters shake at the success of one of the best four or five start-ups in the UK beer business, which will now be able to bring its beers to even more drinkers.
Logan Plant, like all successful businessmen, wants to see his business grow even larger: only a fool, frankly, sits on something that could potentially become massive and declines to allow it to grow as big as possible. (The reason why that’s foolish, in case you can’t work it out, is because what will happen is that someone else with fewer scruples about making a fortune will come along and replicate what you’ve done, overtake you, steal your market because they’ve grown big enough to have the marketing clout to do so, and put you out of business.)
However, like others – Meantime, Camden Town, even BrewDog – Plant discovered that there are few or no ways to bring in the money required to step up to the next level without shaking hands with Big Capital. The £40m Heineken is pumping into Beavertown will enable it to build (if the Caterer’s figures are correct) a 275,000-barrel (450,000hl) brewery on three acres of land, tn tims the size of their current plant, creating 150 jobs. For a company founded only in 2012, that’s fantastic. But as Plant told the Caterer, when he first looked at how to get the cash for that project, “Crowdfunding simply couldn’t achieve the funds we need, so that option came off the table quickly. We then started looking at private equity, which initially looked solid. However, the more we looked at the offers, it became clear that it was only an option for the short to medium term.
“That was when we concluded that the most sensible and stable option was the one that sat furthest away from our minds at the start of the process, one that at first glance felt alien but on closer and more detailed inspection offered us boundless opportunities to grow and develop in the right, safe business manner: finding another like-minded brewery as a partner.”
The finance people Plant used in the negotiations with Heineken, incidentally, are Arlington Capital Advisors of Georgia in the United States, who were the same gang that advised BrewDog last year when the Aberdeenshire lads sold a £213m stake in themselves to TSG Consumer Partners, the $5bn San Francisco-based private equity firm that owns Pabst, the American “industrial” lager brand. You might think that as a result James Watt is being a tad hypocritical in declaring that BrewDog will no longer stock Beavertown beers after Heineken bought a minority stake in the East London firm – I couldn’t possibly comment.
What too few people in the craft bubble fail to grasp is that the overwhelming bulk of beer sold in the UK – nine pints in 10 – is mass-produced, and if we want that to change we have to cheer on those successful craft beer brewers who are attracting investment to grow larger, and expand the craft beer market. Ah, but as Kirk Hilton tweeted to Beavertown: “You’re not craft beer any more.” Silly Kirk thinks he can spot the change in the taste of a pint of beer the moment someone else buys a stake in the brewer that made it. Fortunately the UK Craft Beer Forum represents perhaps 0.08 per cent of all British beer drinkers, and Beavertown, I am sure, will succeed and thrive without its approval.
The history of beer and food in Britain is easy to summarise: we all, men women and children, used to drink beer with every meal, from breakfast to supper. Then, some time between around 1860 and 1914, due to changes in attitude and culture not easy to find a simple explanation for, we slowed and stopped. Drinking beer with your meals went from being so natural as to be unremarked to something alien and déclassé. Today, despite more than 30 years of campaigns to get Britons to appreciate the joys of beer and food pairing, you’re still not likely, at most dining tables, to see beer treated equally with wine.
That won’t fill half an hour of exposition, though, so when I was invited to speak on the historical angle to beer and food pairing at the Beer Meets Food seminar organised by the Guild of Beer Writers in Bristol earlier this month I had to hunt out some illustrations of the popularity of beer with food in the past. Perhaps unsurprisingly, the best example came from an observer from abroad. This is out of the New York Tribune in 1843:
Every body drinks beer in England. I have astonished waiters, in two or three instances, by asking for water. When you seat yourself at table in a “Coffee Room” or “Steak House” for dinner, and have ordered your “joint” or “steak,” or “chop,” the waiter enquires, “Hale, porter, or stout, sir?” If in place of either of these national beverages you reply water, he either laughs in your face or turns away wondering where such a wild chap could have been caught … The drinking of hale, porter and stout is universal here, with the females of the poorer classes, when they can get it, and with those of the better classes of mechanics, females, people and shop-keepers. While at dinner at Birmingham, it was observed by all of us that the ladies (a dozen) at table drank porter as if they were thirsty, and as if it did them good.
The universality of beer drinking at mealtimes for everybody is demonstrated most clearly by the records of English public schools. Winchester College had its own brewery, like other schools, hiring an outside brewer to make the beer, which was stored in a cellar measuring 30 feet eight inches by 24 feet three inches. In 1709 the schoolmaster and fellows (ie teachers) were reckoned to drink 10 to 11 pints of small beer a day each, the servants six pints a day and the 70 pupils, or scholars, and 16 choristers three pints a day. Beer, brewed at three bushels of malt to the hogshead, which would have given an OG of around 1045 to 1055, was available to the scholars at breakfast, dinner and supper, with “beavor-beer”, or bever beer, “bever” being a term for a small repast between meals, available around 3:30pm and, in the evening after supper, with bread and cheese (in 1839 a revolution occurred, when the afternoon bever-beer was replaced by tea). The school had a “butler of beer” among its servants, who was paid two shillings by each new child upon the child’s joining the school. The boys ate at three long tables, with the beer arriving in “gispins”, large leather pots or jacks, one to each table, and the junior boys at the ends of each table serving their fellows.
The masters, meanwhile, drank with their cheese at the end of dinner an extraordinarily strong, well-hopped beer called “huff” (short for “huff-cap”, a term for strong ale dating to the 16th century), brewed at the college in March every other year at the frankly unbelievable rate of 14 bushels of malt to the hogshead. An analysis of a 10-year-old bottle of huff published in 1906 found it to have had an OG of 1116.67, a final gravity of 1008.73 and an abv of 14.46 per cent. It was served in small glasses “similar to a dock wine glass”. The last brewing of huff was in 1904, which seems to have been around the time that brewing of any sort ended at the college.
Eton College also had its own brewery, as did any large establishment, and when Charles I was held as a prisoner in Windsor Castle in 1647 the college brewery supplied his beer. The college beer was “very good” when Samuel Pepys drank it on a visit to Eton in 1666. However, the small beer provided with the dinnertime meal of roast mutton and “excellent” bread in the early 1830s was described as “so bad that no boy ever drank it”. By the early 1870s the college was buying in beer from the big Burton brewer Samuel Allsopp (at least two sons of Henry Allsopp, who was in charge of the firm at the time, went to Eton), and in 1881 the college brewery equipment, including a 36-barrel copper with furnace, an oak mash tun, a 28-barrel oak working or fermentation vat and 48 barrels and hogsheads, was put up for auction.
Beer for breakfast, lunch and supper was the fuel that kept the ordinary working man going too, of course, not just the scholars of Eton and Winchester. Around 1875 an “aged labourer” described the typical routine during harvest time on a farm in Sussex when he was a young man, in the 1830s or so:
“Out in morning at four o’clock. Mouthful of bread and cheese and pint of ale. Then off to the harvest field. Rippin and moen [reaping and mowing] till eight. Then morning brakfast and small beer. Brakfast – a piece of fat pork as thick as your hat [a broad-brimmed “wideawake“] is wide. Then work till ten o’clock: then a mouthful of bread and cheese and a pint of strong beer. ‘Farnooner’s-lunch’ [ie ‘forenooner’], we called it. Work till twelve. Then at dinner in the farm-house; sometimes a leg of mutton, sometimes a piece of ham and plum pudding. Then work till five, then a nunch and a quart of ale. Nunch was cheese: ’twas skimmed cheese, though. Then work till sunset [ie about 8:30pm], then home and have supper and a pint of ale.”
Despite the seven or eight pints of beer, at least, drunk during the day, the old man told his interrogator that “I never knew a man drunk in the harvest field in my life.” He himself, he said, could drink six quarts, and believed that “a man might drink two gallons in a day,” which since it’s very possible to lose 10 litres – nearly 18 pints – of water working in a hot environment, is only putting back what your body needs to function. (This sounds like long-vanished history: life as lived by the rural poor 180 years ago. But I knew a man who knew a man who was that farmworker: my great-great grandfather, John Cornell, an “ag. lab” living in Cherry Hinton, just outside Cambridge, would have been 17 in 1840, sweating those 15 or 16-hour days, reaping fields of barley or wheat under the hot harvest sun, losing a gallon or more of water in perspiration that those pints and quarts of beer helped replace. He died in 1900, when his grandson, my grandfather Harry, was 14, and I was 17 when Harry died.)
The great institution of the 17th, 18th and early 19th centuries was the “ordinary”, a meal provided for a set price at an inn or tavern. The “ordinary” available to “young gentlemen” in Edinburgh in 1742 for four pence a head was “a very good dinner of broth and beef, and a roast and potatoes every day, with fish three or four times a-week, and all the small beer that was called for till the cloth was removed.” The “ordinary”, where the choice was effectively as non-existent as it would have been for those Winchester or Eton schoolboys, was eventually replaced by the innovation of the menu, a word not found in the English language (unless the OED is lying) until the 1830s.
If you did not have the time or money to spend on an “ordinary” or in a newly menued-up restaurant, there were other innovations: in the early 1840s Crowley’s brewery of Alton in Hampshire, where the water was similar to the gypsum-impregnated wells of Burton upon Trent, opened a chain of luncheon bars across London, known as Alton Ale Houses, where a glass of ale or porter and a ham or beef sandwich for four pence were advertised by signs outside. This was supposedly the first time beer had been widely paired with sandwiches. (The Alton Ale Houses were parodied in a production of Aladdin at the Lyceum Theatre in 1844, where the opening scene showed a small Chinese refreshment shop with a sign outside announcing: “Cup of tea and a bird’s nest – 4d”.)
For those dining at home who could not afford to buy, or had no place to store, a firkin or pin of “family ale”, beer was brought round by the potboy. This was a young apprentice barman who set out from the local pub carrying handled wooden trays bearing pewter pots filled with ale or porter around the streets at midday and in the early evening, shouting the while: “Beer-oh!” Householders, or their servants, would hail the potboy and purchase the contents of one or more of his pots to accompany the family meals. The empty pots would then be hung on the spiked iron railings outside the house, for the potboy to return and collect later. Inevitably, many were stolen: and in 1796 Parliament discussed banning potboys from roaming the streets with beer, on the grounds that the temptation of pots hung on railings should not be put in the way of those who combined light fingers with weak wills. It was claimed that pots to the value of £100,000 were being stolen every year, while opponents of the Pewter Pot Bill counter-attacked by declaring that 3,000 potboys would lose their jobs if the Bill were passed. The opposition also declared that banning the potboy would threaten the morals of children and female servants, who would now have to go to the public house themselves to obtain the beer needed to accompany the household’s meals. The Pewter Pot Bill eventually failed to get a second reading, and potboys remained part of the street scene for another six decades.
What finally killed off the roaming potboy was Gladstone’s reforms of the licensing laws in 1861, which allowed shopkeepers to purchase an “off-licence” to sell wine (in particular) and other alcoholic drinks for consumption off the premises. Servants could now be sent out to buy drink for the household meals without any risk to their morals from being exposed to the sight of the interior of a pub. Increasingly, too, take-home beer was available in bottles, rather than jugs, and bottled “dinner ale” became a product every brewer had to advertise.
Gladstone’s reforms also allowed “refreshment houses” to sell wines with meals, and by 1879 a witness to a parliamentary select committee was speaking of the increasing use of wine in cafes and restaurants as an accompaniment to food. But beer continued to be by far the country’s favourite alcoholic drink, with consumption per head actually increasing almost 28 per cent between 1860 and 1899, to 31.4 gallons a year, while wine was up only 18 per cent in the same period, to less than two and a half bottles per head a year, and spirits sales remained essentially flat. It was not, in fact, until the 1980s that wine began to seriously challenge beer in Britain. And while wine was increasingly available in eateries, in the 1890s those looking for good dining in London could still hie to somewhere like Simpson’s Chop House, just off Cornhill, and salivate over “a bountiful selection of most inviting and appetizing-looking chops and steaks … mutton chops and pork chops, loin chops and chump chops; steaks – succulent, juicy rump steaks, point steaks – fit for a bishop, large or small, for lunch or dinner,” all available with pints of porter in pewter.
London was also still the home of the boiled beef house, where rounds of beef weighing between 28 and 40 pounds were salted and then boiled, before being sliced and served hot with carrots, suet dumplings and potatoes – and porter. According to the Daily Express in 1900, the quality of the porter found in a boiled beef house was equalled only by the beer on sale at a brewery tap.
The ties between beer and food were being cut, though, and for a host, probably, of little reasons: the increasing feeling that under-18s should really not be drinking alcohol three times a day meant that families (and schools) had to provide something else for them than beer; the growth in popularity of alternatives to beer, such as tea and coffee; the increasing mechanisation of working life, which made any possibility of befuddlement potentially lethal (you could steer a horse-drawn cart while several pints to the wind, for example, but not a motor-powered “lurry”); the growing association of wine with aspiration, class, tone, while beer in contrast was dropping down the social scale: in 1902 Arnold Bennett could begin a novel, The Grand Babylon Hotel, with the premise that it would not be possible to order a steak and a bottle of Bass pale ale for dinner at a five-star London hotel.
By 1955 the Scottish cookery writer Elizabeth Craig, in a too little remembered book called Beer and Vittles, could justifiably complain:
“If there is one form of cooking that has been neglected more than another in Britain, it is beer cookery. You have to go abroad to find housewives cooking freely with beer and taking trouble about what they serve it with. There are plenty of books telling you how to introduce wine to fare, but few extolling the flavour of beer; plenty of inns serving excellent beer, but not enough taking pains with its accompaniments.”
Unfortunately, in the past 63 years very little has changed. And yet, as Craig’s American-born husband, and fellow-journalist, Arthur E Mann wrote in the same book:
“There is a unique quality about beer, in that it both soothes and stimulates. In its infinite variety, from the lightest of the light lagers through the noblest of bitters and stouts to the heaviest of ales, a choice can be made which will please any palate, suit any climate, fit any occasion, and blend with any dish.”
Indeed: and this was admiably demonstrated with the excellent meal put together by the kitchen at Wild Beer Co’s restaurant at Wapping Wharf in Bristol, served up for the audience at the seminar, which took as a theme the five “tastes”, combining beers and foods to highlight each of the five in turn.
The only pairing that didn’t work for me was the pickled cucumber and the beer flavoured with the Japanese citrus fruit yuzu, meant to be demonstrating umami: personally I find umami much more easily in a young but heavy ale, and even more I don’t believe anything over-vinegary does anything for beer: too much clash. But that apart, the combinations were excellent, in particular the Gose with lemon tart and the sour beer with cheese. I don’t know what plans Wild Beer Co has to repeat this menu, but as a demonstration of how versatile beer can be with a host of different flavours in a way that wine would struggle desperately and unsuccessfully to match, it was tremendous.
I’ve written before on how American hops were being imported to the UK in the late 1810s, after a couple of years of dreadful summer weather wrecked the English hop harvest, but this is the first time I’ve come across a specific advertisement by a brewer for American hops. This is from the Belfast Newsletter in April 1818: Belfast, of course, was a major port for the North Atlantic trade, so it was natural that hops from New York would arrive there by ships, though normally the high import tariffs then imposed on foreign hops would keep them out. Can we assume Clotworthy Dobbin was using some of those American hops in his own porter and pale ale? I think we can.
(Incidentally, I wonder if the Hesperus, the ship that, according to Dobbin’s ad, brought the hops to New York to Belfast, was the schooner whose sinking in 1839 partly inspired Henry Wadsworth Longfellow to write the poem The Wreck of the Hesperus? Hmmm …)
Dobbin’s first name, though weird-looking in the 21st century, is surprisingly common in 18th century Ulster. (There was a haberdasher’s business in Belfast in the 1790s run by Clotworthy Birnie and Clotworthy Faulkner, for example.) It comes from the surname of Sir Hugh Clotworthy of Clotworthy in Devon, High Sheriff of Antrim in the early 17th century, and more particularly Sir Hugh’s son John Clotworthy, a militant Presbyterian who, nevertheless, was on good terms with King Charles II and became the first Viscount Massereene in 1660 (Massereene being the name of an area on the eastern shores of Lough Neagh). So basically being called Clotworthy was like wearing a T-shirt shouting: “I AM A PRESBYTERIAN!”
When Dobbin entered the brewing business is a little blurry, two centuries later. He pops up in 1812 as the partner in a wine and spirits business in Hercules Street, Belfast, with John Bell, selling Cork and Dublin whiskey, Jamaican rum and Spanish red wine. Bell was also a brewer, probably from at least January 1808, when he was at 51 Hercules Lane, and advertising for a maltman “who has a perfect knowledge of his business and can be well recommended for Sobriety and Honesty,” and certainly by 1809, when he was one of four brewers to advertise in the Belfast Newsletter that they were putting up the price of their ale to 48 shillings a barrel, “in order that we may be able to make Ale of a sufficient strength to encourage its consumption, for which purpose we are now using a greater proportion of Materials in the Manufacture of that Article; and are determined to make it of such Strength and Quality as cannot fail to give general satisfaction. Table and Small-Beer to remain at the former Prices.”
In July 1813 Bell and Dobbin ended their partnership, with Bell announcing that he would be continuing to carry on the spirits business at his brewery in Hercules Street, while Dobbin had moved to new premises in North Street, where he continued to sell whiskey, rum, red wine and pickling vinegar. In December 1814, however, Dobbin formed a partnership with John Wandesford Wright to acquired the Belfast Porter Brewery in Smithfield, Belfast.
That concern looks to have been in operation by 1802, when Kennedy, Seed, Hyndman & Co were advertising that they paid the highest price for good barley at their brewery in Smithfield. It was known as the Belfast Porter Brewery by 1806, when it was being run by Forbes Anderson & Co (there had been an earlier “new Porter Brewery” in 1789 in Barrack Street, about 500 yards away, which had become a distillery by 1799). The Belfast Porter Brewery advertised regularly for barley, “for which a fair price will be given”, with, in 1809, James T Kennedy & Co of Rosemary Lane given as one of the contacts.
Then in February 1810 the Belfast Newsletter carried an announcement for “Dissolution of the partnership and sale of the Belfast Porter Brewery”. The announcement said the brewery was “in perfect working order and capable of turning out 6,000 barrels in the season”, and included a pale and a brown malt kiln, while the premises were “abundantly supplied with excellent Spring Water.” Would-be purchasers were told that “as the Porter heretofore made by this Company has given general satisfaction, and as the natural demand is greater than the Buildings on the Concern are at present capable of supplying, it is an object highly deserving the attention of such as may be inclined to enter into the Business more extensively, there being ground sufficient on the Premises to enlarge the Buildings to any extent.” They were also told that the current brewer, Mr Donovan, “whose knowledge of brewing Porter, and making and preparing Malt for the same, has been fully proved,” was willing to remain “for a time” with the purchasers “on proper terms”.
The Belfast Porter Brewery was advertising its porter for sale in May 1810, and “a large quantity of Pale and Brown Malt”, plus porter “delivered in Belfast, provided it is paid for in Bank Notes,” the same July. Then in the October of that year proposals were invited in writing for the brewery and all its fixtures and utensils, to be sent to James Kilbee of the Belfast Sugar House. It does not look to have sold, because it was on offer again in May 1812, including “breweries, malt houses, Etc Etc … capable of Brewing 10,000 Barrels of Porter annually, with a never-failing supply of most excellent Spring-Water,” along with “a few Bags Hops, growth 1809”, 50 barrels of porter, “remainder of the unsold”, “a large quantity of Porter Barrels and Half Barrels” and other items, “for particulars apply at the offices of Greg & Blacker or James T Kennedy & Co.” No buyer was again apparently found and the brewery was once again on sale in December 1812, with “coppers, coolers, kieves [the Irish term for a mash tun], working tuns, vatts [sic] … pale and brown malt-kilns”.
After their acquisition of the brewery in 1814, Dobbin and Wright promised the public ale and beer in barrels and half-barrels “which they hope (from CD’s practical knowledge of the Brewing Business, and their determination not to use anything but Malt and Hops of the very best Quality) will be found equal to anything offered here,” suggesting that Dobbin had been brewing alongside Bell in Hercules Street. Their advertisement in the Belfast Newsletter was dated “the 15th of 12th mo. 1814”, a clue that Wright, at least, was a Quaker, since not using the names of the days or months was a practice of the Society of Friends.
Not quite 18 months later, in May 1816 Wright and Dobbin announced the end of their own partnership, with Dobbin declaring that he would be continuing on his own as a brewer of double brown stout porter, common porter, strong ale and table beer. Before the partnership broke up, there had been a fire at the brewery which resulted in a claim of £1,840 against the Atlas insurance Company – equivalent to perhaps £1.4 million today. The insurance company refused to pay, claiming that the premium had not been paid, and the case went as far as the High Court in Dublin before the insurers handed over the money.
Dobbin’s business went through a dodgy patch in the early 1830s which saw him insolvent at one point, but he pulled everything together and eventually paid off all his creditors at 20 shillings to the pound, plus interest – a performance which earned him the presentation of a valuable set of silver plate from several English finance houses with whom he had done business, and a thank-you dinner in December 1835 attended by 80 Belfast merchants and dignitaries.
What sort of employer Dobbin was we may be able to tell from the fate of one of his unfortunate draymen, James McFerran, who was fined six shillings plus costs at Belfast Police Court in July 1852 after being found guilty of desecration of the Sabbath, for collecting beer barrels with a horse and dray on a Sunday evening. In mitigation, McFerran told the court that he could not collect as many barrels on a Saturday evening as would be required on a Monday morning, and he was “afraid of losing his situation, as Mr Dobbin was out of town, and he had no person to get directions from.”
The brewery in Smithfield eventually passed to Dobbin’s son-in-law Thomas Caffrey, a Dubliner. In 1897 Caffrey began moving operations to a new brewery on the Glen Road in Andersonstown, west Belfast, which opened officially in 1901 as the Mountain Brewery. After Caffrey’s death the concern was run by his son, and then by his grandson. In the 1920s it defended itself against rivals by boasting that its Treble X stout was the “strongest stout brewed in Ireland” (not strictly true, since Guinness FES was a lot stronger, but that wasn’t sold in Ireland at the time) and pitching itself as the price-conscious pint, at 6d (six pence) a pop. For the even more price-conscious it sold a stout called “Caffrey’s 4d Pint”, which was knocked on the head when the Second World War started and rises in the tax on beer in the UK made it impossible to brew a stout that could be sold for 4d. The brewery also played on local loyalties, declaring that its beer was “brewed by Ulstermen for Ulster people”, and inventing a little bowler-hatted Ulsterman character called “Mr Treble X”.
Caffrey’s finally went under in 1950, but stayed shuttered for only four months before being acquired by a consortium of Ulster-based pub owners and reopened as the Ulster Brewery Company. In October 1960 the Ulster Brewery Co agreed to be taken over by Northern Breweries, the growing empire put together by the Canadian entrepreneur Eddie Taylor to provide outlets for his Carling Black Label lager in the UK, though by the time the deal was completed Northern Breweries had become United Breweries. United merged with Charringtons of East London in April 1962 to form Charrington United Breweries, and two months later work started on a new brewery in West Belfast, built in front of the old one, at a cost of £500,000 , which opened in November 1962. Charrington United then merged with Bass, Mitchells & Butlers in July 1967 to form Bass Charrington.
The Ulster brewery remained part of Bass, and in 1994 it was used as the base to roll out a new “nitrogen-serve” or “smoothflow” keg bitter under the Caffrey’s name. Caffrey’s ale was hugely successful when it first launched, with 150,000 barrels sold in its opening year. Then, in 2000, Bass sold all its brewery holdings to Interbrew. Since the Belgian giant already owned Whitbread, Interbrew was forced by the British government, after Competition Commission inquiries and court cases, to sell most of the former Bass empire, including the Caffrey’s brand. But it kept hold of the Ulster brewery (and the Bass brand, which it has subsequently managed to royally screw up). However, the loss by the Ulster brewery of a €9 million contract to bottle Lucozade, of all things, led Interbrew in August 2004 to decide to shut down the Belfast operation, after failing to find a brewer, and it closed the following year.
Readers will notice something different about this blog: it is now carrying advertising.
There’s a very good reason for this change in policy – money. I’d like to make some, as recompense for the very considerable amount of time I have spent amassing probably three quarters of a million words on this site. I certainly won’t be making a lot: it may not even amount to four figures a year. But I’ve been writing this blog for 11 years, and while I managed to get a book published in 2015 that was based on some 28 or so of the better historical posts, the sums that book, Strange Tales of Ale, brought in were certainly pretty nonsensical when set against the time taken to research and write those posts (and that includes the prize money for winning Book of the Year at the Guild of British Beer Writer awards). Even some money is better by far than a poke with a sharp stick.
Other bloggers have gone for setting up Patreon accounts: I never fancied that, because I don’t post to this blog that frequently and I didn’t want to ask people to give money for something that might, as has happened very recently, have a gap of several months between posts. Similarly, while some beer bloggers have signed sponsorship deals, I didn;t want to feel beholden to a sponsor – and in addition, I like to feel I can be rude about anyone. Being sponsored is a restriction on that liberty.
In the end I was approached by the company that is arranging the sale of the ads that will be appearing on this blog, and I could think of no good reasons to turn down the offer. The agreement I have allows me to block individual advertisers, and even whole sectors, if I want to.
Please comment below on any issues you feel arise from this decision: if you feel there are too many ads, they are too intrusive and/or they don’t belong on what is meant to be an independent platform for one man’s rantings and musings, say so, and if at any time you feel advertisers are appearing who clash with the values you believe the Zythophile blog stands for, or should stand for, do let me know.