The secrets to Cloudwater’s success

You would need to be living under an upturned barrel for the past year not to have spotted the phenomenal rise in reputation of Cloudwater Brew Co, the Manchester-based craft brewery started by James Campbell, formerly head brewer at the city’s Marble Brewery, and the hipster entrepreneur Paul Jones. Cloudwater is not even 18 months old, but already spoken of alongside Thornbridge, Kernel, Magic Rock and other top stars of the British craft brewing scene. It was voted best new English brewery of 2015 by Ratebeer, and its beers, especially its collaborations, score extremely highly on rating sites.

Nobody gets that level of buzz without something extremely interesting going on, so I was eager to get down to the Real Ale shop in East Twickenham and hear Paul Jones talk about the rise of Cloudwater at one of the shop’s regular “Meet the brewer” sessions. Good beer alone is not enough to be a storming success in such a short time. Paul confirmed this with a presentation lasting an hour and a half which made it clear that Cloudwater’s rise is powered by a clear and focused vision on the beers it wants to brew and a ferocious dedication to critical self-analysis that means pulling every beer apart and analysing how closely it came to fulfilling the brief set out for it in terms of delivering to specification, and then working out what would need to be done next time to get closer to the brief. It’s a management philosophy I suspect springs from Paul Jones’s background in the engineering side of the music business, and it certainly looks as if Cloudwater has brought a level of conscious business and management sophistication to the British craft brewing scene that makes most new brewery start-ups look like shambling amateurs. Possibly because most new brewery start-ups are shambling amateurs, one might conclude. And again, I may be wrong, but I detect the influence of a music industry background in Cloudwater’s clear commitment to never stepping into the same stream twice: the idea that 2015’s beers are done and away, and all that matters now are 2016’s beers, just like last year’s musical hits are so last year.

The result is a regularly altering line-up of kudos-winning beers that have gained Cloudwater masses of publicity and a hugely dedicated following. Their popularity also makes the beers frequently hard to obtain: I had not been able to find any Cloudwater products before the Twickenham “meet the brewer” session. That makes my take on the beers unfair, since you really can’t properly judge a brewer on just one evening. It’s clear why they are so popular: almost all were sharply focused, clear, clean and faultless. Faultless to a fault, almost: “beautiful” is not the same as “characterful”. But I need to drink more Cloudwater brews over more evenings to decide if this is a valid criticism.

I was going to copy-edit Paul Jones’s Q&A presentation at Twickenham down to merely “long read” rather than “massive over-the-top read”, but I decided people would find something insightful in all he said – he’s a very articulate, enormously enthusiastic man – so here it is, complete: more than 9,000 words. Settle down with a beer: Continue reading

Strange Tales of Ale – ideal summer reading for the beach-bound beer fan

Of all the different styles of books about beer, the old-fashioned anecdotal ramble, as exemplified by John Bickerdyke’s classic Curiosities of Ale and Beer from 1889, or Richard Boston’s Beer and Skittles from the 1970s, seems to be the rarest. I’m delighted, therefore, to be able to add to the genre with Strange Tales of Ale, a collection of 28 stories involving beer, brewing, breweries or pubs in some way.

Regular readers of this blog will have come across many – though not all – of the stories in Strange Tales of Ale here over the years, as the book is a bit of a “best of Zythophile” collected between hard covers. There’s the Great London Beer Flood of 1814, of course; the story of Spitfires ferrying beer to the D-Day troops in their fuel tanks; why England’s aristocrats brewed beer that was meant to be laid down and only drunk after 21 years; the mystery of the yard of ale; the true origins of the Red Lion as a pub name (with a picture of the attractive Art Deco innsign from the Red Lion, Fulwell, my local); the most notorious brewer in history; what to order in a Victorian public house; the history of the ploughman’s lunch; what Pliny the Elder really said about hops; how the Dove in Hammersmith got its tiny public bar; pea beer; the British National Dinner, and others that are among my personal favourites from the 300-plus posts, totalling more than 600,000 words, that I’ve stuck up here over the past eight years. There are a couple you might not have read even if you have been a Zythophile follower since 2007, on Dutch Schultz, the beer baron of Brooklyn (here’s a beer trivia question for you – which New York brewer, born in Leeds, was played on film by Bob Hoskins?) and on “the brewery that salami-sliced itself to death”.

If you’re looking for some beery holiday reading for yourself, or a birthday or Christmas present for someone you know likes beer, and reading, can I recommend STOA? Indeed, I’d hope you don’t even have to like beer to enjoy the book: the tales are in themselves engrossing, from the link between beer and bridal gowns to how the Jerusalem Tavern near Smithfield became the Trigger’s Broom of pubs to potboys in literature and art.

Strange Tales of Ale is published by Amberley Publishing, and costs £12.99 hardback, £7.80 as an ebook (unlike Amber Gold and Black, my last book, from a different publisher, I get rather less of a royalty on the ebook version of STOA than on the Finnish forest version, so I’m happier for you to go traditional …) You can support small businesses and buy it from my good friend Paul at Beer Inn Print here or if you don’t mind tax-dodging conglomerates you can put more money in my pockets by buying it though my Amazon Associates page here. (Or, if you’re in North America, The Dove(s), Hammersmith circa 1880

A rare picture of The Dove, Hammersmith – then still the Doves – when the landlord was Samuel Richardson Gamble, the name on the (birdless) signboard, some time between at least 1874 and January 1881, the month the licence was handed over to Henry Thomas Saunders. The window to what became the smallest public bar in Britain is on the right of the door. If you look at a modern picture of the pub, you can see the bracket for the innsign is still the same piece of wrought iron, albeit with a bit missing …