One fascinating statistic popped up when I was talking to Stephen Goodyear, chief executive of Young’s, this week for the day job: Young’s pubs sold a million pints of craft beer in the six months to September 29 this year.
That’s “craft beer” defined as “kegged beers made by small brewers”, in Young’s case, pretty much Meantime and Camden Brewery. To save you working it out, across Young’s 240 or so pubs, that’s equal to not quite two 50-litre kegs a week per pub of beers such as Camden Hells Lager and Meantime London Pale Ale. Since quite a few Young’s pubs don’t sell draught craft, that probably means those that do are indeed getting through two kegs a week or more. It’s also the equivalent of 7,000 barrels a year – there are plenty of small breweries in the UK that don’t even brew that much on their own.
Is that making any difference to Young’s cask ale sales? Well, according to Goodyear, cask-conditioned beer is still around 25 per cent of the total beer sold in Young’s pubs, which is considerably higher than the national average of 16 per cent (more than half as much again, in fact). Some of that is cask beer from other people, but beer branded “Young’s” as a proportion of that is about four to one. So 20% of draught volume in Young’s pubs is still Young’s beers: Special, Ordinary, Winter Warmer and the like.
Not, of course, that Young’s brews those beers any more: since it cashed in on the value of the brewery site in the heart of Wandsworth, they’ve been brewed in Bedford, by Charles Wells. But Goodyear was adamant that having a Young’s beer offer, even if the company still doesn’t brew the beer itself, is still “very important: Young’s beer has been in Young’s pubs for the thick end of 200 years and we always want to keep that going. Wells have done a great job brewing the beers, and I think it’s better than it’s ever been, frankly.”
Not, I’m sure, that many of the more Taliban-esque Camra members will agree, but haters gotta hate, and since the demise of Whitbread, Watney’s and the rest, Camra’s tiny minority of haters have turned to hating the big family brewers who were once the heroes, such as Fuller’s and Wells. Fortunately, they make no difference to the success of a company such as Young’s, which runs some of my personal favourite pubs and sells some of my personal favourite beers, and which saw revenues for the 26 weeks to 29 September up 7.8% in total, to £116.6m, and up 6.9% on a like-for-like basis.
I gave a presentation in Denmark to a conference called to discuss “Ny Nordisk Øl” – “New Nordic Beer” – on “Beer and terroir from an international perspective” on Friday November 7. This, slightly tweaked, expanded in a couple of places and cut in a couple more, is that presentation.
The brewers of Denmark, Sweden and Norway are already enthusiastically making beers that reflect the place they are made, using local ingredients: you can read about some of those beers here. But what the Ny Nordisk Øl movement is doing is just part, albeit a tremendous part, of a wider movement to get away from internationally reproducible styles of beer, a movement that is finding expression in North America via campaigns such as “Beers made by walking about” and by brewers such as the Almanac Beer Company in San Francisco, the Mount Pleasant Brewing Company in Michigan, the Scratch microbrewery and farm in Southern Illinois and Plan Bee brewery in New York state, in Italy, in New Zealand, and in Australia, most eloquently by Ashley Huntington of Two Metre Tall brewery in Tasmania.
As I researched for my presentation, it became clear that the “place-based beer” movement is a growing global phenomenon, albeit as yet those engaged in it often seem unaware that others are fighting a similar crusade. This is a long blog but, I hope you’ll agree, fascinating in its implications for the future of craft beer.
Before I begin talking about beer terroir, it would be best to say exactly what I mean by the term in the context of brewing, what I think you need in order to be able to say that a beer has characteristics that fall under the name “terroir”, and some of the problems of trying to talk about “beer and terroir”.
There are plenty of complicated ways of defining “terroir”, and what it takes for “terroir” to be reflected in a beer. But the one I like best was said by an American craft brewer who said he was attempting to achieve in his beers “the essence of here”.
I have a new “magic beer moment” to savour: drinking 13-year-old Carlsberg Special Brew in the cellars of the Jacobsen brewery in Copenhagen.
Actually, that was just one of a number of great moments during my trip to Denmark earlier this month to talk about “beer and terroir from an international perspective” to a bunch of brewers not just from Denmark, but Norway and Sweden as well, as part of a conference in the town of Korsør organised by the New Nordic Beer movement (Ny Nordisk Øl, pronounced roughly “noo nordisk ohl”). The men leading the campaign are two brewers, Anders Kissmeyer, formerly of the award-winning Copenhagen brewery Nørrebro Bryghus, and Per Kølster of Kølster Malt og Øl in the appropriately named village of Humlebæk – “Hops Creek” – north of Copenhagen, and PR man Christian Andersen. The idea of Ny Nordisk Øl is to forge a distinctly Nordic take on brewing, using Nordic traditions and, most especially, Nordic ingredients – not just flavourings, such as heather, sweet gale and wormwood, but yeast and other micro-organisms sourced specifically from a Nordic environment, in just exactly the same way as the New Nordic Cuisine movement has fused tradition and modernity to create a style of cooking that is rooted in a place and yet free to experiment (the success of which effort can be judged by the fact that the Copenhagen restaurant Noma, short for “Nordisk Mad”, or “Nordic Food”, which is one of the leaders of New Nordic Cuisine, has been voted “best restaurant in the world” by its peers in four out of the past five years). In a world where the craft beer movement seems intent on replacing one kind of ubiquity – bland Big Brewer lager – with another – highly hopped fruit-salad pale ales – it’s a trumpet-call to battle on behalf of individualistic, rooted, idiosyncratic beers, made by brewers intent on arriving at something that could only have been made in one place and at one time, that excites me greatly.
Judging by the number of highly enthusiastic Nordic brewers I met in Korsør – I’m guessing, but there must have been 50 or 60 attendees – and the excellent Ny Nordisk Øl-inspired beers I drank there, it’s a movement with a good weight of support behind it, and terrific results to show those wondering if “beer terroir” is just a gimmick. There have been various names given to the sort of products brewers involved in the Ny Nordisk Øl movement are making, but the one I like best comes from the United States – “place-based beers”. Fortunately I was able to tell the Nordic supporters of “place-based beer” that they are far from alone. In the United States, in Australia, in New Zealand, in Italy and France, there are plenty of others pursuing the same goal, of making beers with what one American called “the essence of here” in them. (I’ll be putting up my presentation on this blog, and naming names, later in the week). The bad news is that in what one might call the “Old World”, there is much less interest in the concept of “beer terroir”.
One of the ironies of trying to find “beer terroir” today is that once, of course, all beers were local, and reflected their local environment, local ingredients (local hop varieties, “land-race” strains of barley, local water, local yeasts) and local traditions. Porter, the world’s first “industrial” beer, the popularity of which powered the growth of what became the world’s largest breweries at the time, was developed in London as a local beer for local people, satisfying the desire of the city’s working classes for a refreshing calorie-filled beer, brewed using brown malt made in Ware, Hertfordshire, 20 miles to the north, hops from Kent, just to the east, and London well-water, full of calcium carbonate, which helps make good dark beers; matured using giant vats, a technique invented by and originally unique to London brewers; and served using methods of blending old and new beer specifically reflecting customers tastes, while being drunk with foods it was regarded as a particularly fine accompaniment to: boiled beef and carrots, for example, a very traditional old London dish. Even pilsner, the most widely reproduced beer style in the world began as a beer very much reflecting its Bohemian locality: made with Moravian malted barley, local Saaz hops and its home town’s particularly soft water. Coming from the other direction, brewing traditions that are still deeply rooted in the local landscape – in particular the Belgian brews such as Lambic – now seem to be as reproducable as pilsen became, and almost as global. Every American brewer seems to want to make a Belgian ale laden with Brettanomyces bruxellensis, and they can buy that yeast right off the shelf, rather than having to move to Payottenland. When you see a brewery in Britain making a Gooseberry Gose, a variation on a style of beer from Saxony that was effectively unknown until a few years ago, you know you’re living in a world where “local” appears to mean very little.
Which is what the supporters of Ny Nordisk Øl are fighting against – and although they don’t have many fellow travellers in the rest of Europe, it’s to be hoped that when other brewers start tasting the beers that Ny Nordisk Øl has inspired, it will spur them to produce ales that reflect their own places. Here are my notes on some of the “place-based beers” I tried in Denmark: An unlabelled (IIRC – although I may just have failed to record the name) ale brewed with sea wormwood (less bitter than the wormwood used in absinthe), camomile and sea buckthorn, three popular flavourings with Nordic brewers seeking to make a hopless ale. This had a lovely, deep, tongue-coating, very up-front bitterness, a pale, slightly cloudy appearance, a mouthfilling rotundity, and finally a sweetness under a full, vegetally/weedy flavour. Ny Nordisk Hærvejs Lyng from the Vyborg Bryghus: a hop-free heather beer with a massive nose of honey, and liquid honey in the mouth but with a sharp tart lemony undertone, lightly petillant with no head. It’s alcoholic lemon and honey cough sweets. (The ale is named for the Hærvejen, or “Army Way”, a road that runs down the Jutland peninsula from Viborg to, eventually, Hamburg.) Continue reading Place-based beers and 13-year-old Special Brew→