The Bass red triangle: things AB-InBev won’t tell you

There are stupid marketeers, and there’s AB-InBev. The Belgo-Brazilians have decided to rename one of the oldest beer brands in Britain, Bass pale ale, a literally iconic IPA, as “Bass Trademark Number One”. It’s a move so clueless, so lacking in understanding of how beer drinkers relate to the beers they drink, I have no… Read More The Bass red triangle: things AB-InBev won’t tell you

Beerfest Asia Singapore: the sublime and the ridiculous

Young Singaporeans love to PARTAAAY. Which means that while Beerfest Asia, held in the city every June since 2009, now places a hefty emphasis on craft beers from small producers, for very many of the more than 25,000 people who pour in over four days to the festival site, the 400-plus different beers available, from… Read More Beerfest Asia Singapore: the sublime and the ridiculous

India Session Ales – tremendous new trend or oxymoronic category fail?

“All the IBUs, half the ABV” is how the American beer writer Brian Yaeger describes the newest (?) beery trend in the United States: the “India Session Ale”. As you’ll have gathered, the ISA is meant to have the flavours of an American-style IPA, but at a more “sessionable” gravity. “Sessionable” is in the eye… Read More India Session Ales – tremendous new trend or oxymoronic category fail?