Mayne was a 20-stone (that’s 280 pounds for Americans) music hall artist who died 70 years ago this year, aged 56, and who specialised in numbers such as You Can’t find Many Pimples on a Pound of Pickled Pork (“whether you come from China, Japan or Carolina, you can go to Pimlico and then go on to York but you can’t find many pimples on a pound of pickled pork”) and I Can’t Do My Bally Bottom Button Up (that would be all the pickled pork, Ernie).
Lloyd George’s Beer was, by the standards of the time, hard-hitting social commentary that undoubtedly deeply annoyed the government. Around the time the song came out, the Central Control Board, which was in charge of wartime brewing restrictions, and pub pricing and opening hours, banned brewers from using the term “Government Ale” on price lists for beers under 1036 OG, presumably because the government did not want to be associated so directly with watery pints.
But for the brewers, and the beer drinkers, the situation was rough. Under the impact of the U-boat campaign, which was badly affecting food imports from America, and making supplies scarce, in February 1917 all malting of barley was stopped by government order.
In April 1917 brewers were ordered to produce no more than a third of 1915/16’s “standard” barrelage, that is, the total actual alcohol produced had to be just a third of the year earlier – which meant if you wanted to make the same amount of beer, it had to be only a third as strong. As it happened, both strength and output suffered: the average strength of beer in 1917 was a fifth lower than in 1916, and only three quarters of the pre-war level, while production fell more than a third from 30 million bulk or “real” barrels in 1916 to 19 million barrels.
Industrial unrest in the summer of 1917, at least in part caused by the beer situation, made the government think again, and the restrictions were eased for the second half of the year. But no doubt a thirsty populace, taking solace in the music halls, cheered Mayne until the limelights shook when he sang:
“Have you read of it?
Seen what’s said of it
In the Mirror or the Mail?
It’s a substitute and a pubstitute
And it’s known as Government Ale
… or otherwise …
Lloyd George’s beer, Lloyd George’s beer,
at the brewery there’s nothing doing –
All the waterworks are brewing
Lloyd George’s beer.
Oh they say it’s a terrible war
And there never was a war like this before
But the worst thing that ever happened in this war
Was Lloyd George’s beer.”